On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium. 

Steve’s career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader. 

In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of telling marketing stories using customer insights.  

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  

On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian. 

Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.  

In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com  

On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.  

Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles. 

Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role.  

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com 

On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno.

Norman is considered one of the most influential CMOs in B2B tech. Starting as a research psychologist, Norman found himself drawn to the world of technology and eventually discovered a deep connection with marketing. He was motivated by understanding human behaviour and challenging the perceived needs of individuals, and soon became passionate about making a difference in his field. 

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.

We discuss:

1. Why the CMO role is not all about Marketing
2. How to transform an organisation whilst honouring the past
3. Which areas of Marketing need their myths dispelled
4. Deepening the relationship between brand and demand

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. 

We discuss:

1. How marketers use technology in a way that sellers don’t
2. How challenges can help shape a leader
3. Influences past roles have on a CMO’s skillset
4. Getting the most out of your resources in a tough economy
5. The role of brand in building world-class marketing organisations

Mentioned in this episode:

Brought to you by CMO Crowd and The Marketing Practice

Find out more at cmocrowd.com

Mandy Dhaliwal is the CMO at Nutanix, the industry-leading hybrid cloud infrastructure platform.

Mandy has 25 years of experience driving growth and innovation strategies across the cloud and software markets and building high-performing organisations. 

Before Nutanix, Mandy was CMO at Boomi, planning and executing the company's global go-to-market, brand presence, product marketing and demand generation functions.

We discuss:

1. A marketing career led by a passion for learning
2. How life outside work shapes the leadership skills of a CMO
3. Building a team to meet marketing objectives
4. What you can learn from working for companies of all different sizes

Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally. 

Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales. 

He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences.

We discuss:

1. How to structure a team to fulfil the role of marketing
2. The value of behavioral science in marketing
3. The best ways to approach testing creative ideas
4. How data supports the challenge of ‘moving fast enough’