In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accurately targeting various buyer personas. The discussion includes practical advice on leveraging CRM data, using visual language in emails, and customizing email content based on recipient actions. Naomi also provides tips on managing personalized email campaigns and standing out in a crowded marketplace.


01:44 Common Misconceptions in Email Marketing
03:31 Understanding the Email Marketing Funnel
05:04 Personalizing Email Campaigns
10:48 Effective Research Methods for Buyer Personas
17:19 Standing Out in a Crowded Marketplace

For more information about Naomi please visit https://storylogick.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/