Faced with a tough choice in your business? Data could be the key to making the right call.

A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady.

An analysis of client retention data was the only way to figure out a solution.

What he found was eye-opening. Higher-paying, semi-private clients were staying three times longer than group training clients. With the data providing clarity, it was time to decide to move to the semi-private training model. Even though some people didn't like it, it was the best decision for the business.

That's just one example of how data can help gym owners make the hard decisions.

In this episode, Tim and Randy explore how data can inform and guide decision-making, even in the most challenging situations.

Join the conversation!

Key Takeaways:

• Intro (00:00)
• Emotional ties to business decisions (01:19)
• Analyzing client retention and segmentation (03:50)
• The data-driven decision to shift focus to semi-private training (05:54)
• Higher retention and revenue from semi-private clients (10:14)
• Handling client backlash and making tough decisions (13:05)
• Importance of continuous innovation and data analysis (14:30)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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