Faced with a tough choice in your business? Data could be the key to making the right call.

A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady.

An analysis of client retention data was the only way to figure out a solution.

What he found was eye-opening. Higher-paying, semi-private clients were staying three times longer than group training clients. With the data providing clarity, it was time to decide to move to the semi-private training model. Even though some people didn't like it, it was the best decision for the business.

That's just one example of how data can help gym owners make the hard decisions.

In this episode, Tim and Randy explore how data can inform and guide decision-making, even in the most challenging situations.

Join the conversation!

Key Takeaways:

• Intro (00:00)
• Emotional ties to business decisions (01:19)
• Analyzing client retention and segmentation (03:50)
• The data-driven decision to shift focus to semi-private training (05:54)
• Higher retention and revenue from semi-private clients (10:14)
• Handling client backlash and making tough decisions (13:05)
• Importance of continuous innovation and data analysis (14:30)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, have you ever wondered why some clients stay with you for years while others come and go?

Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing.

The vast majority of potential gym clients are unaware of their need for your services or haven't considered your gym as a solution.

Tim and Randy stress the importance of understanding where potential clients are in their awareness journey. From being completely unaware to being fully aware of their fitness needs and solutions.

Once you understand this, you’ll appreciate more the importance of initial consultations over free classes and many other approaches.

Tune in to learn some proven strategies that will help you build a thriving gym with a steady stream of loyal clients.

Key Takeaways:

• Intro (00:00)
• The complexity of converting strangers into clients (01:11)
• Importance of educational content and value-based marketing (03:09)
• Awareness Triangle and targeting clients (08:49)
• Creating nutrition guides using local restaurant menus (10:40)
• Significance of initial consultations (18:59)
• Long-term nurture strategies for client retention (17:46)
• Testing and tweaking marketing strategies (20:06)
• Conclusion and call to action (20:27)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets?

If not, where are you falling short, and what adjustments can you make to get back on track?

If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and data, success becomes entirely random.

Data allows you to adjust your strategy mid-year. Maybe a marketing campaign needs a refresh, or perhaps it's time to introduce a new pricing structure.

Remember, this is about your livelihood. Your gym likely supports your family and your lifestyle. Take control and ensure your hard work translates into success.

In this episode, Tim and Randy remind you to check your numbers and if you're not happy with them, course-correct and make the rest of the year a true success story.

Key Takeaways:

• Intro (00:00)
• Setting financial goals based on lifestyle (01:32)
• Importance of real-time revenue tracking (02:49)
• Sustainable growth vs. desperation marketing (10:11)
• Misleading marketing in the fitness industry (13:33)
• Financial literacy and understanding profit margins (17:23)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!