Episodios

  • Building a killer brand with Liquid Death's Andy Pearson

    Building a killer brand with Liquid Death's Andy Pearson
    Jun 25 2024
    Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly entertaining content into the world. In this episode, we sit down with Andy Pearson—writer, director, ultra-marathon runner and VP of Creative at Liquid Death. Under Andy’s creative direction, the brand has mastered the art of subversive marketing and attracted a cult-like following along the way. This wide-ranging conversation features stories behind the brand’s edgy and out-there marketing campaigns and the importance of finding meaning in your work.
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    40 m
  • Propelling business aviation to new heights with Bombardier's Ève Laurier

    Propelling business aviation to new heights with Bombardier's Ève Laurier
    May 14 2024
    In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft and a passion for precision. But at the heart of this Canadian icon are the people behind it, most notably, Ève Laurier, Vice President of Communications, Marketing and Public Affairs. In this episode, Ève discusses spearheading the brand’s recent transformation and gives us a peek inside the brand’s iconic jets.
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    42 m
  • Driving the game of golf forward with Topgolf's Geoff Cottrill

    Driving the game of golf forward with Topgolf's Geoff Cottrill
    Apr 23 2024
    When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. ​​As Chief Brand Officer, Geoff Cottrill is pushing the boundaries of marketing innovation and cultural strategy to make golf more accessible—and fun.​ In this episode, Geoff shares how Topgolf is reinventing the sport as well as lessons from his storied career at Converse, Coca-Cola and Starbucks.
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    40 m
  • Supercharging growth and cultural relevance with Crocs' Michelle Poole

    Supercharging growth and cultural relevance with Crocs' Michelle Poole
    Mar 5 2024
    Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon status with record-breaking sales in 2023, global expansion, and a spot on Time's 100 Most Influential Companies list. In this episode, we sit down with Michelle to talk her three decades of experience in brand building for global fashion and lifestyle companies, how she embraced the love-hate for Crocs to supercharge growth, and her approach to building teams that deliver in challenging times.
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    44 m
  • Designing the future of healthcare with CVS Health’s Michelle Peluso

    Designing the future of healthcare with CVS Health’s Michelle Peluso
    Jan 23 2024
    Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now, she’s taking on healthcare at CVS Health where she’s revolutionizing the end-to-end patient experience across all of the company's care delivery and customer service channels. In this episode, Michelle shares what most companies get wrong about customer-centricity, what she’s learned throughout her cross-industry career, how she stays on the cutting edge of technology and the core principles she lives by.
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    44 m
  • Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)

    Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)
    Nov 29 2023
    When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect opportunity to explore future trends and fundamental truths with the CMOs of the biggest brands in Australia. In this panel discussion, live from SXSW Sydney, we sit down with Zach Kitschke from Canva, Jo Boundy from Commonwealth, and Brent Smart from Telstra for a no-holds-barred conversation on what it takes to build an iconic brand.
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    48 m
  • Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado

    Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado
    Sep 28 2023
    Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizzard, Fernando’s career has been built on the desire to never stop learning. Now, this brand genius is taking on his boldest role yet as CMO of NotCo, a Chilean-based startup that uses AI power technology to develop plant-based foods. In this episode, Fernando pulls back the curtain on his most celebrated creative campaigns, and shares why AI isn’t a threat, why more marketers should be the CEO and the importance of staying present.
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    42 m
  • Turning Barbie into a state of mind with Mattel’s Lisa McKnight

    Turning Barbie into a state of mind with Mattel’s Lisa McKnight
    Aug 8 2023
    Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was Barbiecore and Kenergy—in fact, it has been a decade in the making. At the center is Lisa McKnight, Chief Brand Officer of Mattel and a 25-year veteran of the brand. In this episode, Lisa shares the genesis of Barbie’s transformation, how the movie came to be and how Barbie stays top of mind with 165 partnerships and counting.
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    32 m