Ignite Your Estate Agency  By  cover art

Ignite Your Estate Agency

By: Sam Ashdown & Phil Jones
  • Summary

  • Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

    © 2024 Ignite Your Estate Agency
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Episodes
  • Post Election Special
    Jul 5 2024

    Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency!

    Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of new government policies.

    Uncover the dynamics of selling in today’s market and understand why now is an opportune time despite past uncertainties. Phil and Sam delve into the potential impacts of government actions, such as interest rate adjustments, on market confidence and discuss their differing views on housing and tax policies.

    Explore how financial education—or the lack thereof—affects the property market. Learn why better financial education in schools is critical and how it can provide employees with the tools to succeed in the ever-evolving housing market. Gain insights into simplifying home buying and selling processes and incentivizing landlords to stabilize rental prices.

    Plus, get an exclusive experience of a behind-the-scenes day at Ashdown Jones. This episode is packed with actionable strategies designed to bolster your agency’s success. Tune in and equip yourself to navigate this complex landscape and IGNITE your agency!

    When you’re ready here are 3 ways we can help you to IGNITE your agency:

    1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

    2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

    Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

    If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

    Key takeaways from this episode:

    ➡️ Understand why now is a good time to sell despite recent market uncertainties.

    ➡️ Learn the importance of financial education in schools to build a more knowledgeable future workforce.

    ➡️ Discover strategies to maintain high transactions and profitability in the property market while addressing buyer needs.

    Great moments from our hosts:

    ✅ “The current market climate is ideal for sellers who want to make a smart move, given the low confidence in recent years.” – Phil

    ✅ “We need to push for better financial education in schools because it's foundational to creating a savvy, future workforce.” – Sam

    ✅ “Simplifying the buying and selling processes can bring significant benefits to both agents and clients, making the market more dynamic and efficient.” – Phil

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    34 mins
  • 166 Adam Day from eXp talks to Sam about the rise of the personal agent model
    Jun 28 2024

    Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer.

    We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group.

    Adam shares insights into estate agency profitability and his significant move to eXp Realty. Discover how this change was influenced by industry events like Prop Trend, which have shaped property discussions and trends significantly.

    Learn how eXp supports a strong community among agents, rewards recruitment and support efforts, and allows for higher profit margins through a unique business model. Adam's story is not just inspiring

    It’s a blueprint for any estate agent looking to navigate the complexities of the market and emerge successful. Tune in to gain invaluable insights into future trends, the evolving landscape of estate agencies, and strategies that can IGNITE your agency’s growth.

    When you’re ready here are 3 ways we can help you to IGNITE your agency:

    1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

    2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


    Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

    If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events



    Some key takeaways:

    ➡️ Gain valuable lessons from Adam Day's transition from Hatch to eXp Realty, including the importance of rebranding, trademarking, and the innovative business models that foster agent community and higher profit margins.

    ➡️ Learn about the future trends in estate agency from Adam Day's perspective, highlighting the transformative potential of eXp's "Teams model" and its impact on enhancing customer experience and agent profitability.

    Some great moments:

    ✅ “He was more hated than I was, definitely because he was a bit spikier than I was well, I actually got put next to him at one of the big industry award events”


    ✅ “ We were making a profit, but I was still going out doing valuations and listing houses 13, 14”


    ✅ “Some guy in north carolina approached me and said we're thinking of setting up in the uk, would you be interested? And I kind of said that's interesting!”


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    42 mins
  • 165 TikTok - Necessary or Not?
    Jun 21 2024

    Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok!

    Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.

    Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.

    Plus, get an exclusive look at how Ashdown Jones maintains their top-tier engagement. This episode is packed with actionable advice designed to elevate your agency's profile. Tune in to transform and IGNITE your agency.

    When you’re ready here are 3 ways we can help you to IGNITE your agency:

    1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

    2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

    3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk


    Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

    If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events



    Some key takeaways:

    ➡️ Consistent, relevant content can transform an estate agent from a casual poster to a platform sensation.

    ➡️ Experimentation and platform-specific content are crucial for TikTok marketing success.

    ➡️ TikTok's diverse user base and potential for high engagement make it a valuable tool for targeting high-end properties and enhancing brand visibility.

    Some great moments:

    ✅ “If you look up how much money you earn, say, something like two cents for every thousand views”


    ✅ “ They want to know how many times my wife's been to Disney World and what food she recommends in each park.”


    ✅ “But actually just going on and doing a walkthrough of three-bed semi, I don't think it's going to give you any extra credibility really”


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    23 mins

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