Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first!

Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes.

In this episode, we dissect a robust five-step problem-solving framework that can transform your business approach. Learn the importance of identifying root causes, designing sustainable solutions, and the crucial art of testing your strategies.

Hear an inspiring discussion about James Stockdale and the necessity of balancing gritty realism with unfaltering optimism in navigating business obstacles. Engage with real-world stories that illustrate how to confront harsh realities without losing faith in your vision.

Join hosts Phil and Sam as they debate the subtleties of quality versus quantity, and explore the delicate balance between maintaining impeccable client relations and achieving high turnover. Discover how to measure and optimize every facet of your business for greater profitability and ease.

Don't miss out on our exclusive invitation to a FREE event at Ashdown Jones Headquarters, where you can immerse yourself in the behind-the-scenes workings of a top-tier estate agency. It's the perfect opportunity for those feeling frustrated with their agency's growth to gain new perspectives and actionable takeaways.

This episode is brimming with actionable advice and insights designed to help estate agency owners and practitioners frame their issues accurately and find the most effective solutions. Tune in to this enlightening episode to transform and IGNITE your agency.

When you're ready, here are 3 ways we can help you IGNITE your estate agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil:
- sam@ajmastermind.co.uk
- Phil@ashdownjones.co.uk

Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Identifying the root cause of a problem is essential for designing effective and sustainable business solutions.
➡️ Balancing realism with optimism can help overcome business challenges while maintaining forward momentum.
➡️ Focusing on the right questions and challenges will directly impact your estate agency's growth and profitability.
Some great moments:
✅ “There’s a huge difference between being realistic about problems and being drained by pessimism.”
✅ “Framing our strategic issues as questions has enabled us to pinpoint our challenges and find the best solutions.”
✅ “Balancing the trade-off between quality and quantity in the real estate industry can define your business model and success.”

Tune in and elevate your estate agency with our insights and strategies on this not-to-be-missed episode of Ignite Your Estate Agency!

Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!

Listen to the LEGEND Podcast here

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Learn strategies to target high-value homes without jeopardising your core market by creating a separate brand.

➡️ Embrace an entrepreneurial spirit and continually question the status quo, regardless of your experience level.

➡️ Master the LEGEND formula to convert property valuations into sales without compromising fees.

Some great moments:

✅ “We can decide that a £300,000 cottage with roses around the door is unique just as much as a £2.5 million home with 30 acres is!”

✅ “How do I make sure that, once I get the valuation, I convert without dropping my fee? Well, we have a formula we call legend!”

✅ “I'll very briefly explain what Legend is. It's listen, explore, gap, educate, needs, decision, and you can see it's just a timeline framework… ”

Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Develop a unique product or service that guarantees clients a higher net price for their property, thereby justifying your premium fees.

➡️ Enhance your ability to demonstrate and deliver value, and highlight the importance of perceived worth and confidence in client negotiations.

➡️ Establish exclusive systems and processes that clients can only access through your agency, ensuring they see the added value and are willing to pay higher fees.

Some great moments:

✅ “If some people are charging £1,000 fixed and you're wanting to charge 1.5%. It's quite a substantial difference on the face of it, isn't it?”

✅ “All agents are the same and, in reality, 95% of what we can do is pretty similar, isn't it?”

✅ “Fee's a funny thing because we think that they want to pay less than we want to offer. Yeah, and it's not true.”