Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first!

Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes.

In this episode, we dissect a robust five-step problem-solving framework that can transform your business approach. Learn the importance of identifying root causes, designing sustainable solutions, and the crucial art of testing your strategies.

Hear an inspiring discussion about James Stockdale and the necessity of balancing gritty realism with unfaltering optimism in navigating business obstacles. Engage with real-world stories that illustrate how to confront harsh realities without losing faith in your vision.

Join hosts Phil and Sam as they debate the subtleties of quality versus quantity, and explore the delicate balance between maintaining impeccable client relations and achieving high turnover. Discover how to measure and optimize every facet of your business for greater profitability and ease.

Don't miss out on our exclusive invitation to a FREE event at Ashdown Jones Headquarters, where you can immerse yourself in the behind-the-scenes workings of a top-tier estate agency. It's the perfect opportunity for those feeling frustrated with their agency's growth to gain new perspectives and actionable takeaways.

This episode is brimming with actionable advice and insights designed to help estate agency owners and practitioners frame their issues accurately and find the most effective solutions. Tune in to this enlightening episode to transform and IGNITE your agency.

When you're ready, here are 3 ways we can help you IGNITE your estate agency:
1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam or Phil:
- sam@ajmastermind.co.uk
- Phil@ashdownjones.co.uk

Engage with ambitious estate agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:
➡️ Identifying the root cause of a problem is essential for designing effective and sustainable business solutions.
➡️ Balancing realism with optimism can help overcome business challenges while maintaining forward momentum.
➡️ Focusing on the right questions and challenges will directly impact your estate agency's growth and profitability.
Some great moments:
✅ “There’s a huge difference between being realistic about problems and being drained by pessimism.”
✅ “Framing our strategic issues as questions has enabled us to pinpoint our challenges and find the best solutions.”
✅ “Balancing the trade-off between quality and quantity in the real estate industry can define your business model and success.”

Tune in and elevate your estate agency with our insights and strategies on this not-to-be-missed episode of Ignite Your Estate Agency!

Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that highlights your agency’s unique advantages and builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!

Listen to the LEGEND Podcast here

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Learn strategies to target high-value homes without jeopardising your core market by creating a separate brand.

➡️ Embrace an entrepreneurial spirit and continually question the status quo, regardless of your experience level.

➡️ Master the LEGEND formula to convert property valuations into sales without compromising fees.

Some great moments:

✅ “We can decide that a £300,000 cottage with roses around the door is unique just as much as a £2.5 million home with 30 acres is!”

✅ “How do I make sure that, once I get the valuation, I convert without dropping my fee? Well, we have a formula we call legend!”

✅ “I'll very briefly explain what Legend is. It's listen, explore, gap, educate, needs, decision, and you can see it's just a timeline framework… ”

Unlock the strategies to command premium fees in a competitive market.

Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investment in your services.

Learn how to build a strong system that not only highlights your agency’s unique advantages but also builds client confidence in your ability to deliver superior results. From practical examples to real-world success stories, gain insights into maintaining and justifying your fees effectively, even in the face of stiff competition.

Moreover, explore the essential business skills that can elevate your fee structure. Understand why pioneering unique offerings can position you as a market leader and how to handle client objections with finesse during negotiations.

Tune in to IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Develop a unique product or service that guarantees clients a higher net price for their property, thereby justifying your premium fees.

➡️ Enhance your ability to demonstrate and deliver value, and highlight the importance of perceived worth and confidence in client negotiations.

➡️ Establish exclusive systems and processes that clients can only access through your agency, ensuring they see the added value and are willing to pay higher fees.

Some great moments:

✅ “If some people are charging £1,000 fixed and you're wanting to charge 1.5%. It's quite a substantial difference on the face of it, isn't it?”

✅ “All agents are the same and, in reality, 95% of what we can do is pretty similar, isn't it?”

✅ “Fee's a funny thing because we think that they want to pay less than we want to offer. Yeah, and it's not true.”

Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency!

Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of new government policies.

Uncover the dynamics of selling in today’s market and understand why now is an opportune time despite past uncertainties. Phil and Sam delve into the potential impacts of government actions, such as interest rate adjustments, on market confidence and discuss their differing views on housing and tax policies.

Explore how financial education—or the lack thereof—affects the property market. Learn why better financial education in schools is critical and how it can provide employees with the tools to succeed in the ever-evolving housing market. Gain insights into simplifying home buying and selling processes and incentivizing landlords to stabilize rental prices.

Plus, get an exclusive experience of a behind-the-scenes day at Ashdown Jones. This episode is packed with actionable strategies designed to bolster your agency’s success. Tune in and equip yourself to navigate this complex landscape and IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Key takeaways from this episode:

➡️ Understand why now is a good time to sell despite recent market uncertainties.

➡️ Learn the importance of financial education in schools to build a more knowledgeable future workforce.

➡️ Discover strategies to maintain high transactions and profitability in the property market while addressing buyer needs.

Great moments from our hosts:

✅ “The current market climate is ideal for sellers who want to make a smart move, given the low confidence in recent years.” – Phil

✅ “We need to push for better financial education in schools because it's foundational to creating a savvy, future workforce.” – Sam

✅ “Simplifying the buying and selling processes can bring significant benefits to both agents and clients, making the market more dynamic and efficient.” – Phil

Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer.

We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group.

Adam shares insights into estate agency profitability and his significant move to eXp Realty. Discover how this change was influenced by industry events like Prop Trend, which have shaped property discussions and trends significantly.

Learn how eXp supports a strong community among agents, rewards recruitment and support efforts, and allows for higher profit margins through a unique business model. Adam's story is not just inspiring

It’s a blueprint for any estate agent looking to navigate the complexities of the market and emerge successful. Tune in to gain invaluable insights into future trends, the evolving landscape of estate agencies, and strategies that can IGNITE your agency’s growth.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Gain valuable lessons from Adam Day's transition from Hatch to eXp Realty, including the importance of rebranding, trademarking, and the innovative business models that foster agent community and higher profit margins.

➡️ Learn about the future trends in estate agency from Adam Day's perspective, highlighting the transformative potential of eXp's "Teams model" and its impact on enhancing customer experience and agent profitability.

Some great moments:

✅ “He was more hated than I was, definitely because he was a bit spikier than I was well, I actually got put next to him at one of the big industry award events”

✅ “ We were making a profit, but I was still going out doing valuations and listing houses 13, 14”

✅ “Some guy in north carolina approached me and said we're thinking of setting up in the uk, would you be interested? And I kind of said that's interesting!”

Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok!

Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit.

Discover the importance of crafting platform-specific content and the advantages of persistent innovation. We’ll tackle the challenges of staying authentic while appealing to high-end property markets, sharing strategies to maintain credibility and capture attention.

Plus, get an exclusive look at how Ashdown Jones maintains their top-tier engagement. This episode is packed with actionable advice designed to elevate your agency's profile. Tune in to transform and IGNITE your agency.

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Consistent, relevant content can transform an estate agent from a casual poster to a platform sensation.

➡️ Experimentation and platform-specific content are crucial for TikTok marketing success.

➡️ TikTok's diverse user base and potential for high engagement make it a valuable tool for targeting high-end properties and enhancing brand visibility.

Some great moments:

✅ “If you look up how much money you earn, say, something like two cents for every thousand views”

✅ “ They want to know how many times my wife's been to Disney World and what food she recommends in each park.”

✅ “But actually just going on and doing a walkthrough of three-bed semi, I don't think it's going to give you any extra credibility really”

Discover how to transform difficult client relationships into opportunities!

In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes.

Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive behaviour and mitigate stress effectively.

Embrace emotional resilience as your shield against the high demands of clients; Uncover the techniques to maintain your composure, as we draw parallels with the calming nostalgia of the Ready Break Glow advert.

Through Sam’s personal stories, we reveal crucial methods for managing emotions, helping you respond logically to emotional arguments while preserving your mental well-being and personal boundaries.

Gain mastery over work-related anxiety with actionable steps to manage intrusive communications outside office hours.

Learn how to reframe your thoughts and view challenging situations from new perspectives - you’ll have all the tools needed to handle demanding clients as effortlessly.

Join us in this episode and IGNITE your agency!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Understanding client motivations helps professionals respond strategically and maintain professionalism.

➡️ Emotional resilience aids in managing stressful client interactions by separating logic from emotion.

➡️ Setting firm boundaries, like turning off notifications, can reduce work-related anxiety and improve work-life balance.

Some great moments:

✅ “When the name pops up on your phone, so does your levels of anxiety, like a little spike on whoop!”

✅ “She speaks in a very considered low tone way, very authoritative, and it can be a little bit intimidating for some people, yeah because she talks slowly to make sure that you can't interrupt her as she's talking!”

✅ “So when I got to the end I flew up this cliff because if I hesitated for one second they'd have had to helicopter me off that cliff!”

Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals.

Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry heavyweights like Belvoir and EweMove. Explore how this strategic consolidation could reshape the housing landscape.

Gain insights from David on the unexpectedly low sale price of Fine & Country, a brand renowned for its robust membership model and rich history. We unravel the complexities of the valuation, delving into factors like EBITDA, net profit, and potential undisclosed agreements that might have swayed the figures.

Uncover the evolving landscape of franchise models within estate agencies - the challenges and opportunities of integrating technology to scale in a competitive market.

Learn about effective support systems for self-employed agents, compare UK and US models, and anticipate future dynamics between franchisors and franchisees.

Don't miss this insightful exploration into the evolving trends and future prospects of the estate agency industry. Tune in to IGNITE your agency’s potential!

When you’re ready here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday

2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/

3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ The acquisition of Fine & Country by the Property Franchise Group for £15 million raises questions about the valuation of respected brands with a membership model and residual income, potentially signalling strategic shifts in the housing market.

➡️ Integrating technology and maintaining franchise growth in a saturated UK market presents challenges, highlighting the importance of community support for self-employed agents to foster the sharing of ideas and motivation.

➡️ The future of estate agency franchises appears uncertain, with a trend towards more franchise-like models and the potential impact on franchisor-franchisee relationships, particularly regarding fee structures and perceived value over time.

Some great moments:

✅ “And it's only getting bigger. It's got Belvoir, it's got Ewemove, it's now got Fine & Country!”

✅ “Our newest branches are £16 and £14K, whereas if you look at the average fee of an agent in the UK it's like £3k or less. I know it's just crazy, isn't it?!”

✅ “There's a weird backstory to this, but there was an overall deal that was worth 60 million pounds. That was a merger between Fine & Country, and back then Easy Property”