• Industrial Sales and Marketing

  • By: Kyle Milan
  • Podcast

Industrial Sales and Marketing  By  cover art

Industrial Sales and Marketing

By: Kyle Milan
  • Summary

  • The #1 podcast for anyone in an Industrial Sales and Marketing role. We strictly discuss the strategies and tactics to dominate your industry and what works RIGHT NOW. We use these tactics at my Industrial Marketing Agency (MFG Tribe) to help a wide range of companies increase their revenue and brand presence.

    © 2024 Industrial Sales and Marketing
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Episodes
  • When to Use Paid Search in Industrial Marketing
    Jun 18 2024

    In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month.

    Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google's continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://mfgtribe.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
    Technical Sales University: https://training.technicalsalesu.com/enroll

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    30 mins
  • Using Hubspot in Industrial Marketing
    Jun 11 2024

    In this episode, I discuss why HubSpot is the best CRM system for manufacturing and industrial companies and provide a deep dive into its functionalities. As a HubSpot Platinum partner, my agency, MFG Tribe, leverages HubSpot's robust features to enhance industrial marketing strategies. I explain how to properly utilize CRM systems, emphasizing the importance of custom fields, sequences, workflows, and detailed reporting to optimize sales and marketing processes. Additionally, I cover pricing tiers and integration options, helping you choose the right HubSpot package for your needs.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://mfgtribe.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
    Technical Sales University: https://training.technicalsalesu.com/enroll

    Show more Show less
    43 mins
  • Presenting New Ideas to Traditional Thinkers in Industrial Marketing
    Jun 4 2024

    Struggling with traditional marketing mindsets and getting pushback? In this episode, I outline the four steps I've been using over the last eight years to deliver real results. The challenge with traditional thinkers in manufacturing is breaking through their old-school methods. From referral-based marketing to relying on outdated directories, the landscape has drastically changed.

    Step one is identifying the problem. Whether in business or personal life, recognizing an issue is crucial. Step two involves creating a full strategy, not just random ideas. Come prepared with a plan based on research and industry trends. Step three is citing credible sources, using insights from industry experts like MFG Tribe. Lastly, step four is leveraging data. Data doesn't lie, and it’s essential for proving what works and what doesn’t.

    __________
    Subscribe For More Video Content :
    https://www.youtube.com/kylemilan
    __________
    Say Hi on Social:
    LinkedIn : https://www.linkedin.com/in/kylemilan/
    Instagram: https://www.instagram.com/kylejmilan
    Facebook: https://www.facebook.com/KyleJMilan/
    __________
    Connect For Business:
    MFG Tribe: https://mfgtribe.com
    MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
    Technical Sales University: https://training.technicalsalesu.com/enroll

    Show more Show less
    25 mins

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