• Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

  • Aug 14 2024
  • Length: 49 mins
  • Podcast

Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

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  • Summary

  • This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated at about $4 billion in revenue.

    Mark Anthony Brands is best known for its top selling consumer brands, White Claw and Mike’s Hard Lemonade, but they have a much larger portfolio, including a variety of higher-end British Columbia wine labels.

    Isabelle has worked at Mark Anthony for about 16 months in her second CMO role. She was previously the CMO at the Bata Group, a multinational footwear, fashion and accessories company, based in Switzerland. Isabelle and Jim have a shared experience; she spent nearly 18 years at P&G in Europe, whereas Jim spent five of his P&G years in Europe. Open a crisp White Claw, find a seat in the sun, and enjoy a conversation with a professional who loves to move fast.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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