• Keith Sheldon from Seminole Gaming and Hard Rock International

  • May 9 2024
  • Length: 17 mins
  • Podcast
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Keith Sheldon from Seminole Gaming and Hard Rock International

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  • Summary

  • Wharton's Barbara Kahn and Dr. Americus Reed speak with Keith Sheldon, the President of Entertainment & Brand Management for Seminole Gaming and Hard Rock International, about Hard Rock International's new "Unity by Hard Rock" Loyalty Program and the star-studded ad campaign.

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Marketing Economics
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