This is the last episode of the season... I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.

In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months... and my plans while reviewing some of those results.

The aim is not only to reach the goals that I set in the beginning of the year, but to also assess what worked and what didn't ... and use the remaining half of the year to pivot, change or "fix" anything in my strategy.

I wish you all a wonderful summer months. I hope you make the time to assess your goals and how far you've come since setting them with a mid-year review and assessment.

Have a wonderful summer and see you in a new season in September 🎉🎉

The post I’m Sharing Bits of my Mid-Year Review first appeared on Rana AlBasri Mouawad.

What is a Brand without authenticity, relatability and connection?

What is a Brand without a clear promise that is rooted in the Value Chain?

What is a Brand that is built on social platforms VS thought leadership and content creation?

What is a Brand without soft skills and just hard skills in the world of AI?

If these questions ever crossed your mind, you've come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.

The post Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil first appeared on Rana AlBasri Mouawad.

While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.

In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.

The post Your Brand Story is Relevant and Worth Telling – with Reme Mancera first appeared on Rana AlBasri Mouawad.