Waleed Tuffaha is one of the founding engineers at Jawaker — Jordan's latest success story. Jawaker, a developer of mobile card games was acquired for 205M USD in Sep 2021. Since day one, the company's leadership team has focused on profitability and long-term sustainability. They have only raised a small seed funding round in 2011. 

Waleed joined Jawaker in 2009 and helped build and launch the first iteration of the product. Today Waleed leads and manages the product and tech team at the company. On the episode, we walk through the journey of Jawaker, reflecting on how they built things back in 2009 and how they steadily and organically grew their user base throughout the years. We also chat about their progressive product development process, the impact of cool-down periods, and how they were able to recreate the social experience of playing cards in the app. Finally, Waleed highlights the big role culture and leadership has played in retaining and developing their team all throughout the years. 

00:51 - 03:01 Waleed's career path & early days at Jawaker

03:01 - 03:46 What Jawaker looked like in 2009

03:46 - 06:37 Acquiring early adopters

06:37 - 10:04  Replicating the social experience of playing cards on the app

10:04 - 15:37  Focus on profitability over growth since day 1

15:37 - 17:39 How and when did the team grow

17:39 - 23:03  The impact of cool-down periods between development cycles

23:03 - 26:36 Listening to customers & prioritizing requests

26:36 - 29:47 Determining your own speed of growth

29:47 - 31:29 Current structure of product and tech teams

31:29 - 33:45 What the future holds for Jawaker

33:45 - 39:33 What made the company a success

Let's Talk Product is brought to you by Propeller, a seed-stage venture capital firm based out of Jordan. If you're building software out of MENA, get in touch, we'd love to talk! 

Iyad Aldalooj is the co-founder and CEO of Penny software, an end-to-end procurement solution for enterprises. Prior to founding Penny in 2020, Iyad was the General Manager & Marketing Director at Careem in Saudi Arabia. On the episode we learn more about Iyad's journey and delve into the steps they're taking in building a global SaaS product.

01:19 - Iyad's first startup & role at Careem
12:40 - What is penny software?
15:00 - The evolution from a B2B marketplace to procurement software
18:47 - Building for the global market from day 1
22:16 - Why the focus on KSA for now
26:57 - When's the right time to scale enterprise software?
28:27 - MRVP (R for repeatable), not MVP, in B2B
33:18 - Prioritizing problems to solve in B2C vs B2B
35:34 - Managing requests from prospect customers
38:52 - Launching in an emerging vs mature market first?
43:26 - Hiring top talent

Let's Talk Product is brought to you by Propeller, a seed-stage venture capital firm based out of Jordan. If your MENA-based startup is looking for an investor, get in touch, we'd love to talk! 

Walid Daniel Dib, co-founder and CEO of Hala (previously Addenda) has taken several turns to get to where he is today. Back in 2018, him and his brother started off by building a blockchain solution to streamline workflows between insurance companies. A year or so later, the brothers had went through several pivots but were still not seeing any significant traction. In essence they were building solutions in search of a problem.

Today, Hala is insurtech that is building a subscription-based ‘lifestyle’ insurance to cover your car, home, and personal belongings. They made a wise and final pivot to B2C and have only been growing ever since.

On the episode we get into the details of the big and final pivot and the lessons learnt along the way. We also talk about how they’re making insurance a tolerable and pleasant experience for consumers in the Middle East.

Jonathan Steingiesser is Head of Design at Property Finder, where he divides his time between leading the design team, design strategy, customer research and service design improvements.

With over 17 years of design experience at startups across various sectors including retail and education, Jonathan has fostered a deep passion for design innovation and continuous improvement. He applies his passion to guide research, design and product processes in order to create innovative experiences across all of Property Finder’s products and services. He also advised startups in San Francisco, Perth, Melbourne, Sydney, Abu Dhabi and Dubai.

On the episode, we cover the foundations of product design — from what to look for when hiring your first product designer, to the research processes and methods that enable continuous product innovation.

Yousef Wadi is a Computer Engineer who has been building online products for well over 10 years. He’s worked with global organizations (Microsoft and Yahoo!) and startups (Arabia Weather and Nestrom). Yousef founded Nestrom in 2016 to solve field management issues for the agricultural industry. Today Nestrom is a QHSE management platform serving enterprise customers in manufacturing, construction, agriculture and more. These include Al-Futtaim Group, Nabil and Fine Hygienic Holding.

On the episode, we talk about Nestrom’s pivot and get into the details of building software for large enterprise customers in the Middle East. We discuss personas, sales, pricing and managing feature requests.

Nabil Mohamed is the VP of Product at Instabug, one of the MENA region’s fastest growing SaaS companies. He was previously Senior Product Manager at Amazon Seattle for 4 years and worked with Microsoft on their Skype enterprise product prior to that. He is currently managing the Product, UX Design, and Brand Design teams at Instabug, in an exciting attempt to build Egypt's first SaaS unicorn.  On the episode, we delve into how he makes decisions around balancing the need for speed vs quality in product development, and what he looks for when hiring exceptional talent.

Yasmine Helmy is a growth and product marketer with 7+ years of experience in product marketing, growth leadership, demand generation, and SaaS strategies. She has built and scaled Instabug's self-serve growth engine to more than 30,000 mobile teams around the globe and is currently head of global growth at Trella, another fast-growing Egyptian startup.  

On this episode, Yasmine explains what product marketing is and shares the fundamental frameworks for establishing a product's positioning and developing a go-to-market plan. 

Did you know that over 50% of features in software products are never used. How can we help users realize the full value of our products? What can we do to increase product adoption throughout the entire journey? Yazan Sehwail is the co-founder and CEO of Userpilot, a user engagement tool that helps software teams increase user adoption with better product experiences. On this episode, Yazan walks us through the steps of guiding users at each stage of the journey - from the Aha! moment, to activation and secondary feature adoption. He also sets the foundational frameworks to tracking user behaviors and finally talks about how onboarding is different in simple self-serve SaaS products and more complex enterprise software.