Social Media for B2B Growth: LinkedIn Strategies and Tips By cover art

Social Media for B2B Growth: LinkedIn Strategies and Tips

By: LinkedIn Expert & Trainer - Michelle J Raymond
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  • Summary

  • Are you ready to unlock the full potential of LinkedIn for your B2B growth? Welcome to the Social Media for B2B Growth Podcast, where Michelle J Raymond brings you the latest strategies and insights to elevate your LinkedIn game. Join Michelle and industry experts each week as they delve into: - Effective LinkedIn Social Selling Techniques: Learn proven methods to boost your sales and expand your network. - Building Engaging LinkedIn Communities: Discover how to create and sustain a vibrant community around your brand. - Enhancing Personal and Business Brands: Get expert advice on establishing and growing your presence on LinkedIn. - Crafting Impactful LinkedIn Content: Uncover tips and tricks for producing content that resonates with your audience. - Activating Employee Advocacy: Find out how to empower your team to become LinkedIn ambassadors for your business. Whether you're a LinkedIn novice or a seasoned professional, the Social Media for B2B Growth Podcast provides actionable tips and real-world examples to help you achieve your B2B goals. For daily updates, reach out and connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/
    Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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Episodes
  • LinkedIn Posting Wars: Profile vs Company Page. Which Is Best?

    LinkedIn Posting Wars: Profile vs Company Page. Which Is Best?
    Jul 30 2024

    The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode -

    00:00 Introduction and Episode Overview

    00:47 Should you post on LinkedIn Profile or LinkedIn Company Page?

    01:25 Understanding the LinkedIn Algorithm

    02:38 The Importance of LinkedIn Company Pages

    03:39 Employee Advocacy and Content Creation Challenges

    07:41 No One-Size-Fits-All Approach

    07:57 Creating a LinkedIn Content Strategy

    09:38 How post scheduling can help

    12:25 Actionable Tips - LinkedIn Content Repurposing

    14:36 Final wrap up

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond     is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

    B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

    Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #LinkedInContent
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    18 mins
  • Why I Back LinkedIn Newsletters and I Think You Should Too

    Why I Back LinkedIn Newsletters and I Think You Should Too
    Jul 23 2024

    Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:

    00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025 01:57 The Evolution of LinkedIn Newsletters 05:10 LinkedIn Newsletter Client Success 08:05 Top 5 Reasons to Use LinkedIn Newsletters 09:00 Reason#5: The Power of Two 10:09 Reason #4: Indexed by Google 11:14 Reason #3: Power of Repurposing LinkedIn Content 12:10 Reason #2: Ease of Setup 14:01 Reason #1: Ultimate Algorithm Buster 16:41 LinkedIn Company Page Invites Have Moved 17:43 LinkedIn Newsletter Best Practices Uplift Live 25 - Thu 27 Mar 2025 8:45 AM - 5:00 PM Birmingham UK.

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond     is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

    B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

    Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #LinkedInNewsletters #LinkedInMarketing
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    19 mins
  • LinkedIn Post Ideas Running Dry? 5 Instant Content Sources

    LinkedIn Post Ideas Running Dry? 5 Instant Content Sources
    Jul 16 2024

    Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence.

    Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:

    00:00 Run out of LinkedIn Content Ideas?
    02:53 Practical Solutions for LinkedIn Content Inspiration
    04:54 Products and Services
    06:23 Customer FAQs
    08:19 Industry Articles and Trends
    10:35 Repurposing Your LinkedIn Post Greatest Hits
    13:14 Behind-the-Scenes content
    16:34 The Importance of Content Planning
    19:17 Final Thoughts

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond     is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

    B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

    Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #LinkedInContent
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    20 mins
Marketing Economics
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