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This week we're in a different room because of roast shifting, but we still dish out some straight fire. Ethan and Ross chat about building a culture that thinks it's cool to give a crap and how that stems from owners and leadership.

We're hiring in the roastery and in Dunwoody! Email us at hiring@valor.coffee for more information.

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00:00 Intro
01:34 How the Ground Control brewer works
05:47 How we find employees that care as much as we do
09:37 Translating core values to new hires
17:42 Train your employees with values rather than policies
21:01 How to figure out if an interviewee will truly care about their role
31:43 Build a culture of feedback & open communication
45:00 How to handle giving feedback to an employee
47:08 Culture starts with the owner and grows in the team
55:41 When was the last time we received feedback as leaders & owners?
01:01:37 Conclusion