Marketing Career Playbook

By: Eve Weatherburn from Meraki Marketing Learning Studio
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  • Summary

  • How do I develop my marketing career? How do I get promoted to the next level? How can I work out which next marketing job to do? Which marketing skills do I need to develop that will make me a strong marketer?

    Your host, Founder of Meraki Marketing Learning Studio - Eve Weatherburn, not only asked these questions during her marketing career which saw her start as a Sales Coordinator and eventually reach a Vice President Marketing position, but also when she's mentored marketers who've been searching for answers to these and many more career questions.

    Now, Eve's sharing the strategies, advice and insights she wishes she'd had in the earlier years of her marketing career when she was trying to decide which jobs would match her skills, how to change industry, and how to keep progressing so she didn't feel stuck.

    If you're a marketer who likes to know you're always developing yourself so you can make progress and have an impressive career, this show is for you.

    If you know you want to move above Manager-level in marketing but don't know how or it hasn't happened for you yet, then this show is for you.

    Or if don't have anyone at work to offer you great advice on how to become a better marketer, this show is also for you.

    Each week, you can expect insights and inspiration from a marketing leader including actual steps on 'how' to take action at work in your job right now. So that you can be in control of the progress you're making in your marketing career.
    © 2024 Brand Journey Limited
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Episodes
  • How to refresh your manager resume to apply for director jobs in marketing

    How to refresh your manager resume to apply for director jobs in marketing
    Sep 3 2024

    If you've been working at Manager-level for some time in any area of marketing, and you're ready to step into your first Director-level job, then getting this promotion starts with making sure your resume presents you as being ready to be a Director.

    In this episode, I share three actions for you to take to refresh the resume you used to get manager roles, to show hiring leaders that you're ready to take on a Director job. It's important you refresh your resume when applying for jobs at the next level, so that you get offered the chance to interview. No interview equals no promotion.

    The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

    The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

    SHOW LINKS:

    • DM me "DIRECTOR" on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-director-skills-quiz to take the assessment and discover which Marketing Director skill you already have as a manager
    • DM me “LEADER” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/marketing-leader-guide to grab the Marketing Leader-Ready Evaluation Guide
    • DM me “INTERVIEW” on Instagram @merakimarketingstudio or visit https://content.merakimarketinglearning.com/free-interview-checklist2 for the e-guide ’10 Essential Points to Impress in Your Job Interviews’
    • DM me “STRENGTHS” on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-strengths-quiz to take the Marketing Super Strengths Quiz and discover your marketing skills profile
    • DM me “QUESTIONS” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/showcase-to-shine to access the training on which impressive questions to ask in your marketing j...
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    20 mins
  • How to take control if you have a ridiculous workload in your job

    How to take control if you have a ridiculous workload in your job
    May 30 2024

    If you're a marketer who feels like your to-do list at work is just out of control, then this episode is for you.

    It's not sustainable (or enjoyable) to stay in a state of overwhelm because you have too many tasks assigned to you, or unrealistic timelines to deliver all the work that you've been assigned.

    In this episode, I share a really practical exercise you can complete, to determine what and how to prioritize, and where you need support, so you can initiate a conversation with your manager to discuss how to make your workload more manageable.

    It's worth taking control of this situation so you can really demonstrate your best skills and capabilities as a marketer, and demonstrate leadership skills by proactively solving your workload challenge.

    The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

    The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

    SHOW LINKS:

    • DM me "DIRECTOR" on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-director-skills-quiz to take the assessment and discover which Marketing Director skill you already have as a manager
    • DM me “LEADER” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/marketing-leader-guide to grab the Marketing Leader-Ready Evaluation Guide
    • DM me “INTERVIEW” on Instagram @merakimarketingstudio or visit https://content.merakimarketinglearning.com/free-interview-checklist2 for the e-guide ’10 Essential Points to Impress in Your Job Interviews’
    • DM me “STRENGTHS” on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-strengths-quiz to take the Marketing Super Strengths Quiz and discover your marketing skills profile
    • DM me “QUESTIONS” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/showcase-to-shine to access the training on which impressive questions to ask in your marketing j...
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    32 mins
  • 4 experiences to gain to be ready for a Marketing leadership role

    4 experiences to gain to be ready for a Marketing leadership role
    May 20 2024

    It's important if you're a marketer at Manager or Senior Manager level, that you make the most of your time in the roles you do at this level, to prepare you for your first leadership role. And position yourself strongly against others who apply with similar skills.
    In this episode, I cover 4 experiences you should look to gain whilst in your current or next Manager role, to achieve this.

    The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

    The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

    SHOW LINKS:

    • DM me "DIRECTOR" on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-director-skills-quiz to take the assessment and discover which Marketing Director skill you already have as a manager
    • DM me “LEADER” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/marketing-leader-guide to grab the Marketing Leader-Ready Evaluation Guide
    • DM me “INTERVIEW” on Instagram @merakimarketingstudio or visit https://content.merakimarketinglearning.com/free-interview-checklist2 for the e-guide ’10 Essential Points to Impress in Your Job Interviews’
    • DM me “STRENGTHS” on Instagram @merakimarketingstudio or visit https://www.merakimarketinglearning.com/marketing-strengths-quiz to take the Marketing Super Strengths Quiz and discover your marketing skills profile
    • DM me “QUESTIONS” on Instagram @merakimarketingstudio or visit https://learn.merakimarketinglearning.com/showcase-to-shine to access the training on which impressive questions to ask in your marketing j...
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    24 mins
Marketing Career Success Education Economics
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