Episodios

  • E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
    Jul 2 2024

    00:00 Introduction

    11:55 YouTube Ads in Media Mix and Account Management

    21:52 Ad Formats and Viewer Behavior on YouTube

    26:27 Challenges of Measuring YouTube Ad Effectiveness

    28:50 Using AI-Powered Marketing Mix Models for Optimization

    30:20 Challenges and Strategies for Measuring YouTube Attribution

    32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing

    36:32 The Benefits of Organic YouTube Content

    44:24 The Value of Organic Views and the Potential for Virality

    53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media

    01:01:07 YouTube Partnerships and Sponsorships

    01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships

    01:03:25 Measuring the Long-Term Impact of YouTube Videos

    01:04:22 Setting CPM Rates for YouTube Partnerships

    01:08:03 The Influence of the Creator Economy


    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


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    Prescient AI.⁠⁠⁠

    http://prescient-ai.io/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/⁠⁠⁠


    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

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    1 h y 31 m
  • E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
    Jun 25 2024

    00:00 Introduction

    03:16 Life Updates

    06:04 Introduction to Tyson Drake and his Background

    11:46 Merchandising and Marketing in Different Industries

    27:39 Creating Effective Marketing Campaigns

    30:54 Product Classification: A Tiered Approach

    32:43 Category Expansion: Becoming a Kitchenware Brand

    36:30 Forecasting and Inventory Management

    50:58 Measuring the Effectiveness of Top-of-Funnel Advertising

    01:01:49 Measuring the Effectiveness of Marketing Channels

    01:02:49 Challenges of Measuring TV and Streaming TV

    01:06:14 Post-Purchase Surveys and Media Mix Modeling

    01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys

    01:11:01 Creating Mental Availability and Being Part of the Consideration Set

    01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music



    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠

    Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠

    Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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    1 h y 32 m
  • E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
    Jun 18 2024

    00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Marketing and Business 01:05:00 Balancing Discounts and Brand Value 01:08:49 The Impact of Pricing and Offer Positioning 01:10:17 Testing Messaging and Perception



    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠


    Prescient.

    https://www.prescient-ai.io/operators

    Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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    1 h y 13 m
  • E011: Going Global: How We're Approaching International Expansion
    Jun 11 2024

    00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Building Dedicated Teams for International Markets 34:41Timing and Localization: Key Factors in International Expansion 38:32 Team Structure and Communication for International Growth 48:04 Translation: Challenges and Considerations for International Markets 55:47 Media Mix: Diversifying Channels for International Reach 57:04 Influencer Partnerships: Expanding Brand Reach in International Markets 01:02:45 Market Nuances and Adaptation: Keys to Success in International Expansion


    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠


    Prescient.

    https://www.prescient-ai.io/operators Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠

    Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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    1 h y 10 m
  • E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
    Jun 4 2024

    00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

    08:34 Defining CRO and its Impact on Revenue per User

    28:47 Optimizing Team Structure and Design Support in E-commerce

    44:10 The Impact of Video Experiences on Revenue and Customer Engagement

    49:48 CRO Testing: Strategies for Optimizing the Customer Journey

    55:59 Optimizing Conversion Rates Through Intuitive Navigation

    58:12 Balancing Testing and Editorial Decisions in Website Design

    01:02:16 Measuring True Incrementality with Marketing Science

    01:21:05 Informed Upselling and After-Sell Strategies


    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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    1 h y 24 m
  • E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
    May 28 2024

    This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!


    00:00 Introduction

    03:03 Seeding vs. Gifting: Influencer Engagement Strategies

    08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns

    14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content

    37:04 The Dynamics of Influencer Marketing

    57:59 Navigating the Brand vs. Growth Debate

    01:05:33 Leveraging Flagship Partnerships


    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


    Powered by:

    Motion.⁠⁠⁠

    https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Aftersell.⁠⁠⁠

    https://www.aftersell.com/⁠⁠⁠


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/⁠⁠⁠


    Haus.

    ⁠⁠⁠http://haus.io/operators⁠⁠⁠

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    1 h y 13 m
  • E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
    May 21 2024

    00:00 Introduction 06:44 Building High-Performing Teams 15:14 Insourcing vs Outsourcing 31:12 Scaling Channels and Finding New Growth Opportunities 04:59 Building a Strong Team for Business Success 39:10 Evaluating the Value of Software Solutions 53:26 The Role of Influencer Marketing in Brand Awareness 56:40 Underrated Software Tools for Business Efficiency 01:08:12 Overrated Software in the Industry 01:14:42 Underrated Software Solutions Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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    1 h y 18 m
  • E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
    May 14 2024

    00:00 Introduction

    06:20 Informing New Products: Philosophy and Approach

    13:17 Recent Product Drops by Ridge Wallet and Cody's Brand

    28:00 Examples of Successful Brand Expansions

    37:29 Process of Informing New Products

    38:55 Understanding the Market and Customer Needs

    40:21 Using Data and Gut Instinct for Product Development

    41:35 Customer Service and Artificial Intelligence

    52:02 Coordinating and Project Managing Product Launches

    01:02:04 Teasing and Launching New Products

    01:08:38 Sustaining Product Success



    Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠


    Powered by:


    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Aftersell.⁠⁠⁠

    https://www.aftersell.com/⁠⁠⁠


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/⁠⁠⁠


    Haus.⁠⁠⁠

    http://haus.io/operators⁠⁠⁠


    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

    Más Menos
    1 h y 18 m