00:00 Introduction and Overview

07:44 Benefits of Sweepstakes in E-commerce

13:43 Content and Experiences in Sweepstakes

19:43 Engaging Customers and Driving Revenue

25:09 Quality of Leads and Entry Mechanics

32:47 Building Brand Awareness and Equity

35:08 Timing Sweepstakes for Maximum Impact

38:37 Website User Experience and Education

40:01 Integrating Sweepstakes into the E-commerce Experience

43:55 Optimizing Landing Pages and Funnels for Sweepstakes

46:43 The Importance of Retention and Referral Programs

49:37 Exploring Direct Mail as an Acquisition Channel

57:17 Creating High-Quality Content and Building Trust

01:05:10 The Need for Ongoing Testing and Optimization

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/⁠⁠⁠

Haus. ⁠⁠⁠⁠http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction

07:31 Optimizing Team Size and Roles

17:27 Exploring the Retail vs. Online Sales Landscape

22:13 The Impact of OpEx and Gross Margin on Profitability

25:29 The Importance of Iterations and Net New Concepts in Ad Creation

32:29 The Cost of Inefficient Ad Spend

33:51 Measurement Tools and Ad Spend

35:18 Attribution and Top-of-Funnel Marketing

40:02 The Benefits of Product Seeding

53:31 Balancing Networking Events and Focused Work

58:09 Unlocking the Potential of YouTube for DTC Brands

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/⁠⁠⁠

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction and Overview

10:01 Analyzing Ad Creative: Knives Ads

25:08 Analyzing Ad Creative: Hype Reel Ads

28:31 Optimizing Ad Spend with Prescient AI

30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models

31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions

36:11 Embracing Creative Diversity for Effective Ad Campaigns

45:43 Optimizing for Different Stages of the Customer Journey

57:29 The Effectiveness of Long-Form Landing Pages

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction

11:55 YouTube Ads in Media Mix and Account Management

21:52 Ad Formats and Viewer Behavior on YouTube

26:27 Challenges of Measuring YouTube Ad Effectiveness

28:50 Using AI-Powered Marketing Mix Models for Optimization

30:20 Challenges and Strategies for Measuring YouTube Attribution

32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing

36:32 The Benefits of Organic YouTube Content

44:24 The Value of Organic Views and the Potential for Virality

53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media

01:01:07 YouTube Partnerships and Sponsorships

01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships

01:03:25 Measuring the Long-Term Impact of YouTube Videos

01:04:22 Setting CPM Rates for YouTube Partnerships

01:08:03 The Influence of the Creator Economy

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/⁠⁠⁠

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction

03:16 Life Updates

06:04 Introduction to Tyson Drake and his Background

11:46 Merchandising and Marketing in Different Industries

27:39 Creating Effective Marketing Campaigns

30:54 Product Classification: A Tiered Approach

32:43 Category Expansion: Becoming a Kitchenware Brand

36:30 Forecasting and Inventory Management

50:58 Measuring the Effectiveness of Top-of-Funnel Advertising

01:01:49 Measuring the Effectiveness of Marketing Channels

01:02:49 Challenges of Measuring TV and Streaming TV

01:06:14 Post-Purchase Surveys and Media Mix Modeling

01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys

01:11:01 Creating Mental Availability and Being Part of the Consideration Set

01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠

Haus. http://Haus.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Marketing and Business 01:05:00 Balancing Discounts and Brand Value 01:08:49 The Impact of Pricing and Offer Positioning 01:10:17 Testing Messaging and Perception

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠

Prescient.

https://www.prescient-ai.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Building Dedicated Teams for International Markets 34:41Timing and Localization: Key Factors in International Expansion 38:32 Team Structure and Communication for International Growth 48:04 Translation: Challenges and Considerations for International Markets 55:47 Media Mix: Diversifying Channels for International Reach 57:04 Influencer Partnerships: Expanding Brand Reach in International Markets 01:02:45 Market Nuances and Adaptation: Keys to Success in International Expansion

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠

Prescient.

https://www.prescient-ai.io/operators Haus. ⁠⁠⁠http://Haus.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

08:34 Defining CRO and its Impact on Revenue per User

28:47 Optimizing Team Structure and Design Support in E-commerce

44:10 The Impact of Video Experiences on Revenue and Customer Engagement

49:48 CRO Testing: Strategies for Optimizing the Customer Journey

55:59 Optimizing Conversion Rates Through Intuitive Navigation

58:12 Balancing Testing and Editorial Decisions in Website Design

01:02:16 Measuring True Incrementality with Marketing Science

01:21:05 Informed Upselling and After-Sell Strategies

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9