Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.

Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!

Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.

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Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Zach Kitschke to our podcast today. Zach is the CMO at Canva and a firm believer in the power of visuals in today's digital marketing landscape.

Join us as we discuss the growing importance of visuals in today's digital landscape. Zach shares Canva's mission to empower the world to design and its impressive growth to 190 million users worldwide. He also shares his excitement about attending the Cannes Festival of Creativity for the first time and highlights Canva's focus on experiential marketing. He emphasizes the role of visual communication in driving success across various roles and departments within organizations.

Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify

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Welcome to this episode of the Marketing Vanguard podcast. A big welcome to Elizabeth Rutledge, our special guest today. Elizabeth is the CMO at American Express. Join us as we explore Elizabeth’s journey from a Biology teacher to an experienced marketing leader.

Elizabeth shares her insights on the importance of learning and staying connected to customers, supporting the next generation of marketers, and driving and responding to culture change. She discusses American Express' initiatives for small businesses, the impact of AI on marketing, and their commitment to community and leadership development.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

Hosted on Acast. See acast.com/privacy for more information.