Do you want to boost your Q4 sales?

We all know Q4 is the biggest buying season of the year. But growing fast without a ton of resources can feel overwhelming. No worries, I got you. What I’m about to tell you is exactly what you need.

In this week’s episode of Marketing with Matt, I break down the exact steps you need to follow to create viral-style ads that will drive serious growth for your business.

I’ll show you how to model viral content, craft irresistible call-to-action, and automate your lead generation process with minimal effort.

Ready to crush Q4?

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Effective ad format to run today (00:42)

How to make your ad go viral (02:09)

Blending viral videos with your brand’s message (03:29)

What is the best call-to-action to add? (05:32)

Final thoughts (06:55)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Ever felt like you’re paddling hard in marketing but just not catching the wave?

In this week’s episode of Marketing with Matt, we uncover how surfing and marketing share the same principles.

We break down the three key elements of surfing–positioning, pacing, and riding the wave–and how these elements apply to marketing.

Plus, we talk about the challenging feedback loop in marketing, why attention has become the new currency in the digital age, and how finding the right channels is crucial for your strategic business growth.

Ready to catch the wave and ride toward marketing success?

Let’s jump right into it!

Key Takeaways:

Introduction (00:00)

The link between surfing and marketing (00:47)

3 key elements of surfing (03:23)

Attention is the new currency in marketing (06:06)

Importance of being in the right place in marketing (08:54)

Understanding messaging and pacing (12:47)

How does riding the wave look like in marketing (14:38)

Episode wrap-up (17:48)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

What if I told you that winning in fantasy football actually helped me improve my marketing game?

Two years ago, I won my fantasy football league, and even last year, with less time invested, I still placed third. Yes, that’s right!

While some folks stay glued to their screens, making constant trades, I took a different approach.

I checked in once a week–making purely analytical decisions. And it’s this approach that has transformed my marketing strategy.

So, in this week’s episode, I’ll break down the surprising similarities between fantasy football and marketing–focusing on key metrics to eliminating emotional decision-making.

Plus, you’ll learn how AI tools like ChatGPT can simplify complex marketing decisions (and avoid analysis paralysis) and why having a clear “scoreboard” is essential for tracking your success.

If you want to optimize your marketing strategy and make quicker, smarter decisions, this episode is a must-listen.

Tune in now!

Key Takeaways:

Introduction (00:00)

Fantasy football explained and how I got into it (00:31)

How I won my first fantasy football league (07:07)

Applying fantasy football strategies to marketing (09:14)

Using AI for marketing analysis (10:59)

Importance of a “scoreboard” in marketing (13:25)

How to avoid analysis paralysis (17:33)

Balance between low energy and actionable decisions (18:54)

The challenge (20:29)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

What would you do if you woke up one day and lost everything you’ve built over the years?

That’s the scenario Tyler Jorgenson and I talk about in our latest episode of Marketing with Matt–and my answer might surprise you.

Today, I won’t suggest building a business from scratch or launching a new startup. Instead, I’ll share my step-by-step hustle plan that could make me six figures in just 30 days.

Not only that, but I’ll also lay out a six-month plan to take this “experiment” hustle to the next level.

If you’re curious enough about how you can recreate your income, even if you have $0 and nothing but your skills, this episode is loaded with golden nuggets.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Determining and leveraging your core skill (00:47)

Where to find high-paying opportunities (03:33)

How to offer your service to others (05:21)

Short-time hustle vs. long-term strategy (06:44)

Creating leverage through YouTube and community (08:37)

Establishing reputation with key influencers (10:33)

Final thoughts (12:37)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are you struggling to scale your business because you can’t afford to hire a marketer? Stop delaying–hire one now!

In this episode of Marketing with Matt, we’ll dive into how you can bring in a marketing talent sooner than planned, even when you’re on a tight budget.

Today, I’ll share practical strategies for hiring a marketer within your budget. We’ll discuss the different levels of marketing talent, what they can contribute to your business, why you should also consider commission-only marketers, and proven hiring practices to find the best fit.

Ready to scale your business and hire the right marketer?

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

The marketer’s role (00:33)

When should you hire a marketer? (01:34)

Pros of hiring a commission-only marketer (02:26)

The value of hiring within your budget (05:06)

What is a marketing integrator? (06:14)

Marketing specialist vs. generalist (09:30)

Hiring a top-tier marketer (11:48)

Tips when hiring a marketer (16:18)

Final tip (20:16)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you ever searched on Google only to find yourself mindlessly scrolling for answers?

Imagine searching for something specific and getting exactly the answer you need–no 17 other search results, no ads, and no endless scrolling…nada.

That’s the search engine transformation slowly happening before our eyes…all thanks to AI.

In this week’s episode, we explore how AI is not just improving search engines but completely changing them.

WordPress, the powerhouse behind 60% of web content, has teamed up with Perplexity, a leading AI-powered search engine.

Today, we’ll dive into the differences between Google search engine and an AI-powered one and how this AI shift will impact SEO, algorithms, and content monetization.

Tune in now to discover how you can stay ahead of the curve.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

The unexpected partnership that could topple Google (00:36)

Differences between Google search and AI search engines (03:18)

AI’s impact on SEO, algorithms, and content monetization (06:52)

The potential decline of traditional SEO models (09:46)

WordPress’s long-term strategy for content ecosystems (12:49)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

- Connect with Tyler Jorgenson on Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you noticed how hard it is these days to get eyes on your ads? You’re not alone–even the big players are seeing their ads tank.

With all the noise from current events and politics, the cost of attention in the marketing landscape is indeed getting steeper.

In this week’s episode, we’ll discuss the strategic adjustments marketers need to make. We’ll cover why platform diversification and outbound lead generation are more critical than ever, and where to invest your ad spend in 2024 for better results.

If you’re looking to refine your marketing strategy for 2024, this one’s for you!

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Cost of attention skyrocketing in 2024 (01:11)

How to respond when ad performance isn’t great (02:50)

Double down vs. cut back (04:12)

Strategic shift away from Meta (05:56)

Our ad strategy for 2024 (07:32)

Episode wrap-up (12:03)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you ever wondered how you can transform your business from good to great?

Join us in this week’s episode of Marketing with Matt as we pull back the curtain on the ingenious business strategies of Alex Hormozi, one of the digital entrepreneur space’s rising stars.

In this episode, we’ll explore Hormozi’s journey from selling Gym to Launch to building Acquisition.com. We'll reveal the perfectly crafted funnel inside Acquisition.com and how it generates a whopping $100M and doubles as a content creation opportunity.

If you’re curious about what the experience was like, make sure to tune in to this week’s episode.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Alex Hormozi’s business journey (00:25)

From multi-figure exit to consulting for equity (02:36)

Level 1: The what (06:26)

Takeaways from the 2-day workshop (11:54)

The Value Accelerator Method (VAM) (15:25)

Level 2: The how (16:56)

Level 3: The mastermind (22:31)

The shocking numbers behind this funnel (23:21)

Surprising elements and insights from the experience (25:42)

Final thoughts (32:57)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.