Have you ever wondered how word-of-mouth marketing can grow your coaching business? In today’s episode, we sit down with Joe Blackburn to delve into the intricacies of business, sales, and word-of-mouth marketing. Joe is a distinguished coach, finance expert, and the founder of Lion’s Eye Coaching. Driven by his faith and a passion for helping others realize their potential, Joe is committed to guiding business owners in leading multi-million-dollar teams and developing strategies for transformative growth. In our conversation, Joe talks about his origins in finance and what motivated him to leave the corporate world behind and start his own business. Discover how he transitioned from employee to entrepreneur and the mindset needed to start a coaching business. Explore the barriers to growing a coaching business, what makes word-of-mouth marketing different, and the opportunities it offers. Hear why fostering authentic referrals is a lost art, the power of networking, the role of influencers, and the steps to building genuine relationships with clients. Gain insights into the misconceptions surrounding word-of-mouth marketing, common word-of-mouth marketing mistakes, and why it is vital for growth. Joe also shares details about his coaching program and how to get involved. Tune in, and discover the secret sauce behind word-of-mouth marketing and the many opportunities it offers with Joe Blackburn!

Key Points From This Episode:

• Joe’s background in finance and how it led him to coaching.
• The moment he realized the corporate career path was not for him.
• What starting a coaching business taught him.
• Why Joe is passionate about word-of-mouth marketing.
• His unique approach to outreach and marketing.
• Key steps for building and fostering authentic relationships.
• Common word-of-mouth marketing pitfalls to avoid.
• Gaps and missed opportunities in the coaching business.
• Joe’s word-of-mouth marketing program and how to get involved.
• Final takeaways and valuable resources to get started.

Links Mentioned in Today’s Episode:

Joe Blackburn

Joe Blackburn on LinkedIn

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes