• Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

  • Jun 5 2024
  • Length: 44 mins
  • Podcast

Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org By cover art

Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

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  • Summary

  • Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).

    In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

    Matthew is the visionary founder of the Canadian Email Summit (emailsummit.ca), co-founder of Privacy Summit North (privacysummitnorth.ca) and the EmailDojo (emaildojo.io). Recognized as the 2019 EEC Thought Leader of the Year, he holds the distinction of being a Certified International Privacy Professional (Canada) (CIPP/C), underscoring his expertise in privacy matters.

    As a sought-after speaker, Matthew frequently addresses audiences at global email marketing and technology conferences, sharing his invaluable insights on industry trends and developments. His celebrated blog, EmailKarma.net, serves as a platform for thought leadership and expert commentary.

    Social Media: https://ekma.co/m/EmailKarma



    Chapters

    00:00 Introduction and Importance of Domain Reputation

    06:41 Matthew's Background and Journey into Email

    12:13 Deliverability Confusion and Email Sender Knowledge

    18:14 Roles of Email Platforms and Technology Providers

    23:11 Yahoo and Google's Authentication Enforcement Announcement

    27:41 BIMI and the Benefits of Brand Indicators

    30:51 Unsubscription Tools and Header Changes Implementation

    33:34 Subscription Centers and AI Consultants in Deliverability

    35:44 The Potential of AI in Email Delivery

    37:48 Speaker 2's Experience and Knowledge in Email Marketing

    40:13 Understanding Data and Privacy in Deliverability

    41:45 Speaker 2's Online Handles and Upcoming Events

    music: https://uppbeat.io/t/reakt-music/deep-stone
    License code: TPPQ0BDS5ZP1NWZL
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