Email Geeks Show By cover art

Email Geeks Show

By: Sella Yoffe
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  • Summary

  • A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL
    DATAMEDIA | Sella Yoffe
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Episodes
  • Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process

    Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process
    Jul 2 2024

    Timestamped Chapters:

    [00:00] Introduction: Importance of choosing the right email service provider

    [01:03] Introducing Chris Marriott, founder of Email Connect

    [02:35] Speaker 2's experience in the advertising industry

    [03:55] Working with email agencies and Digital Impact

    [05:46] Speaker 2's involvement with the Relevancy Group

    [07:27] Challenges in choosing the right marketing technology platform

    [08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs

    [10:04] The rise of "cheap and cheerful" email platforms

    [11:24] Importance of choosing the right platform based on features

    [12:14] Considerations for migration and integration capabilities

    [13:32] Defining the modern ESP and the convergence with CDPs

    [15:28] Brands looking for alternatives to aging platforms

    [16:53] The importance of trusted advisors in vendor selection

    ---

    https://uppbeat.io/t/reakt-music/deep-stone

    License code: TPPQ0BDS5ZP1NWZL
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    48 mins
  • Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org

    Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org
    Jun 5 2024
    Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).

    In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

    Matthew is the visionary founder of the Canadian Email Summit (emailsummit.ca), co-founder of Privacy Summit North (privacysummitnorth.ca) and the EmailDojo (emaildojo.io). Recognized as the 2019 EEC Thought Leader of the Year, he holds the distinction of being a Certified International Privacy Professional (Canada) (CIPP/C), underscoring his expertise in privacy matters.

    As a sought-after speaker, Matthew frequently addresses audiences at global email marketing and technology conferences, sharing his invaluable insights on industry trends and developments. His celebrated blog, EmailKarma.net, serves as a platform for thought leadership and expert commentary.

    Social Media: https://ekma.co/m/EmailKarma



    Chapters

    00:00 Introduction and Importance of Domain Reputation

    06:41 Matthew's Background and Journey into Email

    12:13 Deliverability Confusion and Email Sender Knowledge

    18:14 Roles of Email Platforms and Technology Providers

    23:11 Yahoo and Google's Authentication Enforcement Announcement

    27:41 BIMI and the Benefits of Brand Indicators

    30:51 Unsubscription Tools and Header Changes Implementation

    33:34 Subscription Centers and AI Consultants in Deliverability

    35:44 The Potential of AI in Email Delivery

    37:48 Speaker 2's Experience and Knowledge in Email Marketing

    40:13 Understanding Data and Privacy in Deliverability

    41:45 Speaker 2's Online Handles and Upcoming Events

    music: https://uppbeat.io/t/reakt-music/deep-stone
    License code: TPPQ0BDS5ZP1NWZL
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    44 mins
  • Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

    Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair
    May 1 2024
    Podcast page: watch videos from the podcast, transcript, and summary.
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    1 hr and 2 mins
Marketing Economics
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