The Multifamily Review  By  cover art

The Multifamily Review

By: J Turner Research
  • Summary

  • Data in one hand, coffee in the other. Welcome to 'The Multifamily Review' by J Turner Research, where we delve into the multifamily industry with a blend of curiosity and insight. Hosted by Marcus Armstrong, a multifamily aficionado with an inquisitive mind, we're not just decoding trending data—we're questioning it.
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Episodes
  • The End of an Era? Houston's Class A Apartments Face Supply Bubble with Bruce McClenny
    Jun 25 2024

    Is Houston's apartment market heading for a supply bubble? Brace yourselves as Bruce McClenny, with MRI Real Estate Software, joins Marcus Armstrong to analyze the unsettling trends in Houston's multifamily landscape. Bruce unveils a 50-year high in new supply, fueled by pandemic-era demand and low interest rates. But with single-family rentals booming and job growth slowing, is a market correction on the horizon? Tune in to get Bruce's expert insights and prepare for the potential challenges ahead.

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    28 mins
  • Episode 73: Authenticity Wins- Engaging Multifamily Audiences with Angeline Pham
    Jun 10 2024

    Are you stuck in the past with your social media strategy? Gen Z increasingly uses platforms like TikTok and Instagram as their primary search engine, favoring quick, engaging video content. Join Marcus Armstrong and social media expert Angeline Pham as they delve into the changing landscape of social media. Learn how to diversify your content using the 50-30-20 rule, leverage the power of humor and relatability, and showcase the authentic personality of your community.

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    27 mins
  • Episode 72: A Better Shopping Experience in Multifamily with Zeke Lucas
    May 28 2024

    Consumers would never buy a pair of Nikes off Amazon without knowing the price, availability, or seeing pictures—so why should leasing an apartment be any different? Sadly, limitations in technology and personnel continue to make the leasing experience frustrating for prospects, and Zeke Lucas has some ideas for how we can improve upon consumers’ most significant financial decision. Listen in to hear his insights for technology adaptations, personalized follow-ups, and high-level training for leasing agents in order to better serve prospects and convert them to satisfied residents.

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    28 mins

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