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MvS King-Sized Annual I!
Apr 21 2024
Length: 1 hr and 14 mins
Podcast

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MvS King-Sized Annual I!

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Summary
Doctor Dave's students are doing a case-study of the automotive manufacturer, Subaru. The are reading the book Where the Suckers Moon, a book from 30 years ago about the advertising campaign developed for Subaru. The students have hypothetically hired Ramblin' Rob as a Executive Vice President of Business Development and have a whole host of questions for him. Kind of a departure for this podcast, but not so much! It is marvelous!

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Marketing Economics

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