My Business Playbook  By  cover art

My Business Playbook

By: Laura Higgins
  • Summary

  • Join Laura Higgins, founder of Lala Social Club, My Marketing Playbook & The Next Level Club as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play-by-play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.

    Hosted on Acast. See acast.com/privacy for more information.

    © 2023 My Business Playbook 2023
    Show more Show less
Episodes
  • 423: Anaita Sarkar (Hero Packaging)
    Jun 3 2024

    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.

    Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.


    Get in touch:


    IG: https://www.instagram.com/laurahiggins

    Website: laurahiggins.com


    Doing $10k months and want to grow to $30k months?

    Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30


    Popular Episodes:

    324: How to grow your small business with Donald Miller

    407: Buy Back Your Time with Dan Martel


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    1 hr
  • 422: The Secret to Creating Offers That Clients Can’t Resist
    May 27 2024

    This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.

    Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.


    In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. '


    Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out and converts.

    From defining a clear promise to adding bonuses and creating urgency, you'll learn the key elements to turn your service into a solution clients can’t resist.


    You'll learn

    • How to make your clients see the true value of what you offer.
    • The secrets to making your deliverables irresistible.
    • How to price your offer and make it a no-brainer for clients to say "yes."
    • Ways to instantly add value and make your offer feel like a steal.
    • The biggest mistake most creatives are making with their offers right now


    Get in touch:


    IG: https://www.instagram.com/laurahiggins

    Website: laurahiggins.com


    Doing $10k months and want to grow to $30k months?


    Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30


    Popular Episodes:

    324: How to grow your small business with Donald Miller

    407: Buy Back Your Time with Dan Martel


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    15 mins
  • 421: How rebranding doubled my business in a year
    May 21 2024

    This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording.

    Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm.


    How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year.


    If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route.


    You'll discover:

    • Behind the Scenes: Discover the story of my transition from Lala Social Club to Laura Higgins.
    • Pros and Cons: Weigh the benefits and drawbacks of personal brands versus company brands.
    • Current Trends: Understand why personal brands are more effective in today's market.
    • Three Key Strategies: Learn the crucial strategies for building a successful personal brand.
    • Future-Proofing Your Brand: Tips on how to evolve your brand as you grow.


    Get in touch:

    IG: https://www.instagram.com/laurahiggins

    Website: laurahiggins.com


    Doing $10k months and want to grow to $30k months?

    Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30


    Popular Episodes:

    324: How to grow your small business with Donald Miller

    407: Buy Back Your Time with Dan Martel


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    28 mins

What listeners say about My Business Playbook

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.