It’s so important to have a plan for your marketing. Before you work on any kind of creatives or develop any campaigns, you first need to understand the different segments of the audience and then tailor your content for each. The same marketing will not work for all types of people and if you don’t take this into account in the beginning, your efforts will fall flat.

Today we’ll go over the 5 level of public awareness and what kind of marketing you need to do in order to reach each one. Once you start taking care of all five, you’ll get a consistent flow of leads into your business ongoing.

Being a pet business owner certainly has its ups and downs. The key to having a successful business long term is to recognize and amplify the good parts, while learning how to minimize and improve the challenges.

In this episode we’ll explore some of the top pros and cons of working in a pet business and how you can take those and then make the good even better and the bad much less stressful.

They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you're taking care of their furry family members. That's why it's critical to create a personal connection between you and your customers.

In this episode we'll explore a number of ways you can inject some of your personality into your business, as well as finding ways to learn more about your customers so you can build a strong emotional bond.