They say people don't do business with businesses, they do business with people. Nowhere is that more important then in the pet industry - you're taking care of their furry family members. That's why it's critical to create a personal connection between you and your customers.

In this episode we'll explore a number of ways you can inject some of your personality into your business, as well as finding ways to learn more about your customers so you can build a strong emotional bond.

In April of 2024 we held the first annual Overdog Business Retreat designed to help dog daycare and boarding business owners learn some important business strategies, improve their mindset, make some new friends and relax a bit. And it was AWESOME!

In this episode Fern sits down with Allison Jacobs and Kristen Perrus (from Scouts Honor) at the end of the event to reflect on some of the big take-aways and aha moments that we experienced during the retreat.

If you have dreams of building your pet business into something amazing - maybe growing it to multiple locations and/or expanding your service offerings- you need to set the stage for all that to happen. If you do, your success is inevitable. If you don’t, you end up spinning your wheels and going no where.

Today Fern gives you 7 things you can do today to prepare you business for the future. These will help better understand where you want to go and exactly how you can get there.

Training continues to be a great service and revenue stream for dog daycare businesses but many struggle with how to structure the training programs to be both valuable to customers and good revenue sources for the business.

Fern brings on Max Belenitsky of LECA Academy to share how they created their training program, which has a learning curriculum that sets the dogs up for success, while also keeping the humans very engaged.

There is a bunch of recurring topics in the pet industry that there's always a lot of debate on. Some of these are long standing myths that keep circulating with a lot of confusion on that actual facts of the issues.

In this episode, Fern tackles seven of the most common myths about the dog daycare and boarding industry and gives you his take on them so you can better understand how to best address them in your own business.

Starting a pet business from nothing and growing into multi-locations isn’t easy. However if you have the vision, are willing to do what it takes and stay open opportunities it can happen.

In this episode, learn how Amy Hillis started Social Pet Hotel in North Carolina and has grown it into a thriving 3 location business that is setting high standards for pet care. Learn how she got over the early struggles, innovated with customer care and is helping to educate and advance the industry.

Did you know there is a way to make more money without bringing in more customers? Well, there is, and not only that, with the help of technology much of it can be done behind the scenes with only a little bit of effort.

Today you're going to learn the magic of revenue management from Chris Tilson, from the Kennel at Arbor Lane and Goose software. He shows us how to maximize the value of your services while taking the best care of your customers.

Adding training to your list of services just makes sense. Dog training is always a customers need, enabling you to better server people, it helps the dogs improve their behavior and brings in some extra revenue. As the dog daycare industry continues to evolve, it's important to pivot accordingly and training looks to be an important component for the future of this industry.

In this episode, Fern chats with Mandy Eakin of Manners Matter on how to find a trainer and what to look for when you're bringing one on to your team.