Are you contemplating whether to take the Orthopedic Clinical Specialist (OCS) exam?

OCS expert Jeff O'Laughlin answers your frequently asked questions about the OCS exam to help you make the decision that's right for you.

What to Expect:

Tony Maritato and Jimmy McKay dive into business, marketing, and tech in physical therapy. From multitasking myths to practical business advice, we cover a range of topics to help you thrive in the PT industry.

**Topics Covered:**

0:00 Introduction

1:30 The Myth of Multitasking

5:45 Cognitive Overload in Therapists

10:15 Effective Business Strategies for PTs

15:30 Marketing Tips to Grow Your Practice

20:45 Leveraging Technology in Physical Therapy

25:00 Q&A Session

**Key Takeaways:**

- Understand the impact of cognitive overload

- Practical business strategies for physical therapists

- Marketing techniques to attract more patients

- How to integrate technology into your practice

We share the strategies and tactics we used to outsmart and outperform organizations that were 100, 1,000, or even 10,000 times bigger than mine.

Discover how you can leverage your unique strengths, stay agile, and use creative marketing approaches to take on the giants in your industry. Whether you're a small business owner, a startup founder, or a marketer looking to make a big impact, this live stream is for you.

Topics Covered:

Understanding your unique advantages

Developing agile and effective marketing strategies

Creative tactics to outmaneuver larger competitors

Real-life examples and success stories

Crafting creative solutions with limited budgets

Leveraging unique resources and experiences to stand out

Innovative business models for physical therapy practices

Reducing risk and spreading out financial investments

Building strong relationships and partnerships in the PT industry

In this episode, Jimmy is joined by researchers Tricia and Steven to discuss the impacts of student loan debt on physical therapists. They share alarming survey findings revealing that 41% of PTs would not pursue the career again due to their current debt levels.

Tricia and Steven outline financial education gaps in PT programs and propose solutions including lower tuition costs, program changes, mandatory financial training for students, and advocacy efforts. With over 1,300 physical therapist survey responses analyzed, this research sheds light on how debt shapes career satisfaction and recommendations to enact positive change through policy and education.

Key Points Discussed:

The misconception of high-volume clinics as "PT Mills"

How to deliver $1,000 of value for $100 of cost

Alleviating patient fears about cost, pain, and time commitment

The role of associations and businesses in providing value and fostering loyalty

Techniques for building strong patient relationships

We dive into the often-misunderstood world of high-volume physical therapy clinics and discuss how they can deliver exceptional value without being labeled as "PT Mills." Join us as we explore strategies to exceed patient expectations, alleviate common fears, and build lasting relationships that ensure repeat visits.

We tackle the pressing issues of staffing shortages and long wait times in physical therapy. Hosted by Jimmy McKay, PT, DPT, and featuring industry experts Tony Maritato and Dave Kittle, we'll explore innovative solutions to these challenges.

Learn about telehealth integration, strategic scheduling, and employee retention programs that can transform your practice.

Share your experiences, ask questions, and be part of a collaborative brainstorming session aimed at improving patient care and clinic efficiency. Don't miss this opportunity to gain valuable insights and connect with fellow physical therapy professionals!

Chapters with Timestamps:

00:00 Introduction to the Episode

02:45 Importance of Overcoming Fear of Using Techs

05:30 Hiring for Personality and Training Skills

08:15 Role of Unification and Communication in Clinics

12:40 Future of Technology in Physical Therapy Clinics

18:25 Benefits of Utilizing PTAs

22:50 Medicare Reimbursement Challenges

27:15 LinkedIn vs. Twitter Live Streaming Strategies

32:00 Closing Thoughts and Encouragement for Clinics

Timestamp: 00:47:12.625 - 00:47:17.166

"Hire for personality, train for skills. Your team’s potential is limitless with the right mindset." - Jimmy McKay

Timestamp: 00:48:36.949 - 00:48:39.326

"Technology isn’t just an option; it’s the future of efficient and effective patient care." - Dave Kittle

Timestamp: 00:51:57.643 - 00:52:01.561

"Embrace the PTA’s role in your clinic to enhance value and deliver superior patient outcomes." - Tony Maritato

In this episode, Michelle and the host discuss ways that healthcare practices and clinics can be more inclusive for patients and staff, especially those in LGBTQ+ communities. They talk about important considerations like using preferred names on intake forms, having gender-neutral bathroom options, using inclusive language in patient interactions, and more.

Michelle also provides suggestions on how practices can approach DEI training for their staff in order to foster welcoming environments. Key topics covered include intake forms, bathrooms, language use, staff training ideas, and resources from organizations like PT Proud and APTA.

In this episode, an NBA athletic trainer discusses the constraints he faces in his role, including limited time with players, access to facilities/equipment, and scope of practice. He talks about how he manages player health and safety within those constraints by prioritizing risk mitigation and quality of care. The trainer also shares how he keeps his clinical skills sharp when he doesn't see certain injuries often, emphasizing the importance of reflection, reviewing diagnostic and treatment algorithms, and seeking opportunities to assist with less common injuries.