Are you contemplating whether to take the Orthopedic Clinical Specialist (OCS) exam?

OCS expert Jeff O'Laughlin answers your frequently asked questions about the OCS exam to help you make the decision that's right for you.

What to Expect:

Tony Maritato and Jimmy McKay dive into business, marketing, and tech in physical therapy. From multitasking myths to practical business advice, we cover a range of topics to help you thrive in the PT industry.

**Topics Covered:**

0:00 Introduction

1:30 The Myth of Multitasking

5:45 Cognitive Overload in Therapists

10:15 Effective Business Strategies for PTs

15:30 Marketing Tips to Grow Your Practice

20:45 Leveraging Technology in Physical Therapy

25:00 Q&A Session

**Key Takeaways:**

- Understand the impact of cognitive overload

- Practical business strategies for physical therapists

- Marketing techniques to attract more patients

- How to integrate technology into your practice

We share the strategies and tactics we used to outsmart and outperform organizations that were 100, 1,000, or even 10,000 times bigger than mine.

Discover how you can leverage your unique strengths, stay agile, and use creative marketing approaches to take on the giants in your industry. Whether you're a small business owner, a startup founder, or a marketer looking to make a big impact, this live stream is for you.

Topics Covered:

Understanding your unique advantages

Developing agile and effective marketing strategies

Creative tactics to outmaneuver larger competitors

Real-life examples and success stories

Crafting creative solutions with limited budgets

Leveraging unique resources and experiences to stand out

Innovative business models for physical therapy practices

Reducing risk and spreading out financial investments

Building strong relationships and partnerships in the PT industry