In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong and Michael Pritchatt take listeners on a journey back in time to explore what they would do if they had to start their personal training (PT) business from scratch. With no clients, limited marketing budget, and basic skills, they share their insights on how to quickly build a successful PT business and achieve a consistent income of $2,000 per week.


Key Highlights

• Choosing the Right Location: Discover why location is crucial for your PT business and how to assess the quality and volume of gym members.
• Identifying Your Specialty: Find out why having a broad specialty can be beneficial when starting out and the value of educating clients.
• Developing Skills: Hear about the importance of continuous upskilling and how leading by example can attract clients.
• Client Acquisition Strategies: Get tips on working with gym managers, leveraging your personal network, and using local Facebook groups.
• Sales Process: Understand the importance of setting up payment systems, developing a sales script, and handling objections confidently.

In this episode, Gordon and Michael emphasize the importance of laying a strong foundation when starting a PT business with limited resources. By following these steps, aspiring personal trainers can build a successful business and eventually leverage more advanced marketing strategies. Consistency, continuous learning, and effort are key to success.

Listeners are encouraged to reach out on Instagram for a sales script or other resources.

Tune in to the next episode for more valuable insights!

Connect with us on Instagram @platinumptacademy

Welcome to another episode of the Platinum PT Academy podcast! In this episode, your hosts Gordon Chommanivong and Michael Pritchatt dive into a topic that's essential for personal trainers looking to expand their income streams: transitioning to online coaching. Whether you're an in-person personal trainer or already dabbling in online services, this episode is packed with insights to help you grow your business.

Key Highlights

1. Evaluating Your Readiness - How to determine if you're ready to transition to online coaching.
2. Income Potential - Comparing the income potential of in-person vs. online training.
3. Effective Marketing Strategies - Tips for marketing your online services and reaching a broader audience.
4. Tools and Technology - Essential tools and technologies for onboarding and tracking client progress.
5. Balancing Hybrid Models - Strategies for balancing in-person and online training to maximize profitability.

We hope this episode provides valuable insights for those looking to expand their personal training business into the online realm. Tune in to learn how to evaluate your current business, market your services, and balance in-person and online training effectively.

Connect with us on Instagram @platinumptacademy

In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong and Michael Pritchatt, with their combined experience in generating over a million dollars in sales annually,they share actionable insights and proven strategies to help personal trainers generate 5-10 inbound leads every month. Whether you're a solo trainer or looking to scale your business, this episode is packed with valuable tips to elevate your brand and grow your client base.

Key Highlights

• Look the Part: The hosts discuss why it's essential for personal trainers to maintain a fit appearance and practice what they preach.
• Develop a Brand Guide: Learn about the importance of creating a cohesive brand identity, including colors, logos, and tonality.
• Consistent and Valuable Content: Discover why posting relevant content is key and what types of posts to avoid.
• Success Stories and Testimonials: Understand the power of showcasing client success stories and testimonials.
• Be Polarizing: Find out why it's beneficial to repel the audience you don't want to attract the right clients.
• Engage with Your Audience: Get tips on how to actively engage with followers on social media to turn them into clients.
• Utilize Paid Advertising: Learn about the importance of investing in paid advertising and how to make a strong first impression.

By following the strategies discussed in this episode, personal trainers can effectively brand themselves and consistently generate inbound leads. Gordon and Michael provide actionable tips and insights that can help trainers grow their business and achieve financial success. Tune in to get the full scoop and start transforming your personal training brand today!

Connect with us on Instagram @platinumptacademy