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Profitable Joyful Consulting

By: Samantha Hartley
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  • Summary

  • Welcome to Profitable Joyful Consulting, where you'll discover how to multiply revenues without exhaustion, working with perfect clients on transformational engagements. Host Samantha Hartley shares how talented and ambitious women consultants–just like you!–can build profitable and joyful consulting businesses. Samantha’s practical and motivating weekly episodes draw on her background in international marketing with The Coca-Cola Company, her 20 years as an independent consultant, and her work with successful women consultants in a wide variety of industries. Subscribe and make Profitable Joyful Consulting your go-to resource! Topics you care about: How to increase revenues without exhaustion. You already know how to grow by working long hours, but that’s not sustainable—or joyful! If you’re tired of the Revenue Roller Coaster, we’ve got proven strategies to help you double your revenues while avoiding burnout. How to work exclusively with Perfect Clients on “Transformational Engagements.” Bad-fit clients are neither profitable nor joyful. We dive into how you can attract, nurture, and retain perfect clients. You'll gain valuable insights about how to break the cycle of short-term projects that keep you living in the land of one-offs so you can create the high-impact, long-term, retainer-based consulting arrangements we call transformational engagements. What are the fundamentals for having both profit and joy in your consulting business? Samantha shares strategies for how to get started as a consultant, how to create a consulting brand and compelling messages that will help you to attract clients consistently, how to grow your consulting business with referrals and strategic alliances, how to scale with team and subcontractors, how to set fees for your services, how to write proposals that get accepted, how to leverage your impact with tools and technology, how to sell with integrity, and to make delivery more efficient while still getting results your clients will want to talk about in testimonials and case studies that will sell your services for you. WHEW! How to cultivate a mindset for success. Samantha brings concrete examples, client consulting success stories, and actionable tools to overcome limiting beliefs with powerful intentions, affirmations, and spiritual practices aligned with your values. The show’s format respects your time and attention with concise episodes! Most episodes in the themed 12-episode seasons feature Samantha sharing practical training taken from her work with clients that you, too, can implement right away in your consulting business. A few times each season, guest experts and fellow consultants stop by to keep you updated on the latest trends and innovations in areas like marketing strategy, pricing, or productivity. Hosted by: Samantha Hartley Like many of her clients, Samantha worked in a corporate environment we’d now call psychologically unsafe or even toxic. Even though creativity was “encouraged,” new ideas were considered threatening, and casual misogyny and harassment were ubiquitous. Nevertheless, she built a bridge from there to her first consulting clients and has been self-employed, working remotely, ever since. She remembers her lean years and how she used the exact strategies she teaches on the show to begin to attract clients consistently and learn to get results without overworking. In recent years, Samantha has followed her passion to focus on women consultants and female founders. When we lift up women, everyone benefits! Learn more here: https://samanthahartley.com/ If you're ready to unlock your full potential as a woman consultant, increase your profits, and experience the joy of a thriving consulting business, subscribe and turn on notifications. Join us for ideas and inspiration at Profitable Joyful Consulting. Your success story begins here. Download the free Definitive Guide to Winning 6-Figure Clients at 6FigureClients.com.
    2024 Samantha Hartley
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Episodes
  • Get Noticed by Potential Clients

    Get Noticed by Potential Clients
    Jul 30 2024

    “Stop hiding, be brave, and go big.”

    Do you feel like your business is one of the best kept secrets in town? Do you try to get in front of people but fall short? I have good news and bad news for you today. The good news is you do not have to be everywhere to get all the clients you need. But the bad news is, if you're like most consultants, you're not nearly as visible as you need to be for them to find you and work with you.

    In today's episode, we're talking about strategic visibility; how to stop hiding, be brave, and go big so that exactly who needs you right now can find you.

    The best part? It's probably much easier than you're making it.

    Be sure to listen ‘til the end because not only do I provide resources, I’ll also share some fun exercises that I hope will inspire you to become more visible. These are the same exercises I give my clients to help them be bigger and bolder so they achieve what they want in their businesses.

    Key Takeaways:

    00:00 Intro

    05:21 What Is Strategic Visibility?

    08:40 Your 3-Part Client Attraction System

    11:55 Benefits of Content Marketing

    15:22 Get Personal (not private!) with Mari Smith

    20:03 Videos Made Easy (OK, Easier)

    22:43 Where’s Your Newsletter?

    27:18 Visible IRL

    37:47 Free Resource & Exercise

    Consistent, strategic visibility means consistent lead flow, and consistent lead flow means a more profitable and joyful consulting business. If that sounds like something you’re ready for, queue up this episode of Profitable Joyful Consulting! PJC is available on your favorite podcast app and YouTube. Get the complete blog post and transcript HERE.

    Related Episodes:

    ▶️Episode 18: Strategic Visibility

    ▶️Episode 39: Three Marketing Strategies for Consultants


    ▶️Episode 42: Content Marketing Strategy


    ▶️Episode 26: Social Media Marketing with Mari Smith


    ▶️Episode 23: Video Marketing is Hot


    ▶️Episode 41: Email Marketing with Newsletters


    ▶️Episode 172: Executive Presence and Visibility



    Take your FREE self-assessment:

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    43 mins
  • How to Build an Effective Team

    How to Build an Effective Team
    Jul 23 2024

    “One of the great pleasures of owning my own business has been building relationships with my team members.”

    Women consultants fall into different camps when building a team for their consulting businesses.

    • Those who are doing everything themselves because they either believe they can't afford to hire team members or that no one else can do things as well as they can.
    • “I'll figure it out” camp. And they probably can! Women are amazingly capable. They can multitask, are multi-passionate and multi-talented, and are also interested in learning and challenging themselves. But those ideas can keep us small, overworked, and frustrated.

    In today's episode, I’m sharing practical tips along with some philosophical points of view that can help you think better about building your team.

    People can be the most joyful or the most stressful parts of our businesses (and of our lives, btw). My intention today is to provide you with the most important principles to remember when building your team.

    Key Takeaways:

    00:00 Intro

    02:50 Work in Your Joy & Genius Zone™

    04:33 Hire with Bench Depth

    06:19 The Tasks You Need to Delegate

    10:40 Who Do You Need on Your Team?

    14:15 Leader VS Manager: Which Are You?

    16:57 Hire a VA or an Expert?

    19:10 A Business Partner Is Not the Answer

    22:24 Why You Shouldn't Do It All

    If you’re ready to make the people piece of your work energizing and fulfilling, take a listen to this episode of Profitable Joyful Consulting, available on your favorite podcast app and YouTube. Get the complete blog post and transcript HERE.

    Related Episodes:

    ▶️PJC199: How to Expand Your Business and Build an Extraordinary Team

    ▶️PJC17: Build Your Business with a Team

    ▶️PJC85: Leaders vs Managers: Which Are You?

    ▶️PJC189 The Power of Collaboration: Who, Not How

    ▶️PJC197: Partnership Pitfalls

    ▶️PJC051: Replace Yourself in Your Consulting Business

    Mentioned in this episode:

    SamanthaHartley.com/delegate

    SamanthaHartley.com/super

    Who Not How

    Take your FREE self-assessment:

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    27 mins
  • Positive Mindset Tips

    Positive Mindset Tips
    Jul 16 2024

    “Mindset is actually the greatest determiner of success, far more than skills or talents.”

    If there is anyone who's done a 180 degree turn on mindset, from thinking it was total nonsense to thinking it's absolutely everything, it’s ME. I clearly remember the days I would think I don't have any limiting beliefs. Boy was I wrong. But the great news here is that it’s completely possible to change that. In fact, it’s imperative that you do. In my experience, mindset will get you further than skills or talents ever could. Mindset encompasses things like personal leadership and self-management, and your ability to get things done, resilience, belief in yourself, positivity, all kinds of things.

    In preparing for today's episode, I went through dozens of past episodes, out of the 200 total, that are dedicated purely to mindset – dozens. So it was hard for me to select just a few of them, but these are the ones that I felt were the most essential listening on this topic. We're going to cover self-sabotage, productivity tips, getting what you want and making yourself happy. We’ll dive into the hermit archetype and what that means for your work, and we’ll wrap it up with uncovering shame around money, and two revelations that came up in my 200th episode.

    Key Takeaways:

    00:00 Intro

    03:36 Identifying Self Sabotage

    10:37 Transformation through Celebration

    15:37 The Power of Asking for Help

    20:18 Get What You Want

    24:18 Understanding Your Hermit Tendencies

    28:49 Facing Shame Head-On

    32:52 Earth Rules and Magical Thinking

    If you’re ready to uplevel your mindset, press play on this episode of Profitable Joyful Consulting, available on your favorite podcast app and YouTube. Get the complete blog post and transcript HERE.

    Related Episodes:

    ▶️Overcoming Self Sabotage

    ▶️Productivity Tips

    ▶️How to Receive What You Want

    ▶️10 Tips for Keeping the Talent (You) Happy

    ▶️The Hermit Archetype for Consultants

    ▶️Money Mistakes and Shame

    ▶️What I Wish I Knew When Starting My Consulting Business

    Links Mentioned:

    • Christopher Carrick
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    38 mins
Leadership Marketing Career Success Economics
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Can't STOP listening

I stumbled upon this podcast and am 46 episodes in. Fantastic content. Highly valuable. Thanks Samantha for all your wisdom.

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