For years, the search engine wars have been dominated by Google. But what if we told you that the world of search engines is about change thanks to AI technology.

In this episode, we compare and contrast traditional search engines like Google with the emerging conversational AI tools such as Perplexity and ChatGPT's new SearchGPT feature. Hear our insights on how these innovations can benefit consumers, real estate agents, and broker owners.

Traditional Search Vs. AI Search Engine

• We discuss the differences between traditional search engines like Google and conversational AI tools.

• Traditional search engines typically provide a list of blue links, requiring users to sift through multiple sources to find the information they need.

• In contrast, conversational AI search engines offer human-like responses, making the search process more straightforward and efficient.

ChatGPT’s Entry into AI Search

• Jimmy introduces SearchGPT, a new feature from ChatGPT, which has been launched for a limited audience of 10,000 users.

• This entrant aims to compete with Google and Perplexity in the AI search space.

• We speculate about its future availability and potential impact on the market, especially for users of ChatGPT Plus.

Practical Applications for Real Estate

• We explore the practical uses of AI search engines for real estate professionals.

• From creating market reports to building dynamic, up-to-date pages for clients, the possibilities are numerous.

• Embracing these tools can save you significant time and make your workflow more efficient.

"You're only limited by the creativity in your mind. Think of how you can utilize this to serve your buyers or potential sellers at a higher level?" - Jimmy Burgess.

Resources

http://www.realestateaiflash.com

AI Playbook

Jimmy Burgess YouTube Channel

Jimmy Burgess on Instagram

Jimmy Burgess on LinkedIn

Rajeev Sajja YouTube Channel

Rajeev Sajja on LinkedIn

Rajeev Sajja on Instagram

Rajeev Sajja on Facebook

Our goal is to help real estate agents increase their productivity using AI technology. So much has changed since six months ago, and we’re giving our old top AI apps list an update. In this episode, hear our nine must-have AI apps for real estate agents.

1. Virtual Staging AI

• Add furnishings and decluttering spaces with Virtual Staging AI to enhance your listing photos.
• One benefit of the app is removing existing furniture and reimagining rooms with new themes and designs.
• To get a feel of the app, try the free version.

2. Perplexity

• Perplexity is an AI answer engine that provides conversational responses with cited sources.
• It is an alternative to Google search, giving direct answers instead of just links.
• The basic version is free, with a Pro version available for more advanced features.

3. Google Gemini

• Google Gemini is integrated into the Google app and offers a ChatGPT-like experience.
• You can export content directly to the Google ecosystem (Docs, Drive, etc.).
• Also, Gemini provides up-to-date information due to its internet connection.

4. Microsoft Copilot

• Microsoft Copilot is tied to the Microsoft ecosystem and Bing search engine.
• It offers a ChatGPT-like experience and is connected to the internet for current data.

5. Anthropic Claude

• Claude is another major language model that is available for public use.
• Rajeev suggests trying prompts in all four models (ChatGPT, Google Gemini, Microsoft Copilot, and Claude) for the best results.

6. Captions

• Captions now offer AI-powered video editing, removing filler words and pauses.
• The app has an enhanced AI Eye Contact feature, making the subject appear to look directly at the camera.
• Captions support voice-to-text in 30 languages and continue to improve its features.

7. Canva

• Canva has introduced Magic Studio, an AI-driven design tool.
• The free version offers features like background removal and blurring.
• Canvas AI can generate realistic images and designs based on prompts.

8. Microsoft Designer

• Microsoft Designer is Microsoft's version of a design tool, similar to Canva.
• While not as advanced as Canva yet, it's an app to keep an eye on for future improvements.

9. ChatGPT

• ChatGPT continues to evolve and improve with custom GPTs and actionable tools for agents.
• The app now offers GPT-4 for complex tasks and GPT-400 for simpler, faster responses.

“This one's going to be good because, just like Amex has, don't leave home without it. This is like the nine apps you need on your phone before you take it with you."—Rajeev Sajja.

Resources

http://www.realestateaiflash.com

AI Playbook

Jimmy Burgess YouTube Channel

Jimmy Burgess on Instagram

Jimmy Burgess on LinkedIn

Rajeev Sajja YouTube Channel

Rajeev Sajja on LinkedIn

Rajeev Sajja on Instagram

Rajeev Sajja on Facebook

Rajeev recently attended a special event that brought together industry leaders to discuss the latest trends in AI. In this episode, we share the top AI tools, their main benefits, and why having an AI mindset is essential.

Discover our six takeaways real estate agents need to know from the 2024 State of AI Report. Oh, we also have a special surprise for you!

AI Adoption and Understanding

• The first AI trend Rajeev gained from the report is a 55% year-over-year growth in the understanding of AI.

• Interest and curiosity about AI’s potential make professionals want to implement it in their business.

Saving Time with AI

• The primary benefit of AI technology is that it helps us save time. The 2024 State of AI Report shows that 80% of recipients say this is why they use AI.

• We also discuss how real estate agents can focus on personalizing and enhancing a client experience by automating repetitive tasks.

• Rajeev also shares an automatic task example that real estate agents can use to streamline their workflow.

Popular AI Tools

• What are marketers' favorite AI tools? You already know Chat GPT is the number one tool, but what's the second best option?

• Also, we share a topic for one of our upcoming episodes: Nine Must-Have AI Apps for Real Estate Agents.

Generative AI Policies and AI-First Mindset

• The 2024 State of AI Report also shares that 34% of organizations have generative AI policies. Rajeev discusses the importance of having a framework that outlines when and how to use AI while maintaining a human-centered approach.

• Jimmy shares why having an AI-first approach matters. Before starting your daily tasks, ask yourself: “How can AI assist with each task they encounter?

Real Estate AI Academy

• We’re combating the lack of AI education and training within the industry. Hear our big announcement on the launch of the Real Estate AI Academy.

• Sign up at realestateaiflash.com/academy to receive early access and a discount.

“Automate the ordinary so you can personalize the extraordinary.” - Rajeev Sajja.

Resources

2024 State of Marketing AI Report

http://www.realestateaiflash.com

AI Playbook

Jimmy Burgess YouTube Channel

Jimmy Burgess on Instagram

Jimmy Burgess on LinkedIn

Rajeev Sajja YouTube Channel

Rajeev Sajja on LinkedIn

Rajeev Sajja on Instagram

Rajeev Sajja on Facebook

In this episode, we bring you the most practical advice for real estate agents we've ever had on the show. Today’s special guest, Alison from Berkshire Hathaway Home Services, Commonwealth Real Estate in Needham, Massachusetts, shares her innovative use of AI in real estate. Tune in for actionable strategies to boost your real estate business immediately.

Meet Our Guest: Alison

• Alison is a top agent from Berkshire Hathaway Home Services whose approach to leveraging AI in her business is inspiring. From listing descriptions to social media content, Alison's methods are set to revolutionize your workflow.
• Alison's journey with AI began with curiosity and a desire to stay ahead of the curve. Initially, she used AI to create listings and social media descriptions, especially utilizing tools like ChatGPT to aid her in content creation, which is not her strongest suit.

Listing Descriptions and Social Media

• Alison highlights the use of AI in writing listing descriptions and social media posts.
• She uses AI to craft compelling and accurate content, enhancing her online presence and saving valuable time.

Synthesizing Client Reviews

• A game-changer for Alison was using AI to synthesize client reviews. She inputted ten reviews into ChatGPT and asked it to extract the core strengths her clients highlighted.
• This process gave Alison a clear understanding of her unique selling points, which she then used to craft her mission statement and core values.

Maximizing Online Presence with SEO

• Alison uses AI to optimize her online presence. She leveraged ChatGPT to identify the top SEO keywords for real estate agents in her area.
• Her website's visibility on Google has been significantly improved due to this step, allowing potential clients to easily locate her.

Leveraging Video Content

• Alison is passionate about creating short-form, vertical videos for social media. She uses AI to generate video scripts and captions, ensuring her content is engaging and professional.
• Her focus on video content has significantly enhanced her visibility and engagement on platforms like Instagram and LinkedIn.

“And it could have been one of those big moments because it came back with all of these things that my client repeatedly says that I do.” - Alison Borrelli.

Resources

Alison Borrelli on Instagram

Alison Borrelli on LinkedIn

http://www.realestateaiflash.com

AI Playbook

Jimmy Burgess YouTube Channel

Jimmy Burgess on Instagram

Jimmy Burgess on LinkedIn

Rajeev Sajja YouTube Channel

Rajeev Sajja on LinkedIn

Rajeev Sajja on Instagram

Rajeev Sajja on Facebook

Do you need help with building Custom GPTs? In this episode, we demystify what they are and demonstrate the ease of creating one on the show. Listen to learn how to build your own Custom GPTs to enhance productivity and efficiency in your real estate business.

Accessing Custom GPTs

• The good news is that you don’t have to use the paid version to build your own GPTs. Those who used the free version of ChatGPT can access public Custom GPTs.
• Rajeev walks you through the process of exploring and searching for GPTs, mentioning that 3 million public GPTs are available for users to explore.

Building a Custom GPT

• Rajeev demonstrates the step-by-step process of building a Custom GPT. He explains the two methods: 'Create' and 'Configure.'
• For this episode, we opt for 'Configure' due to its simplicity and efficiency.

Practical Example: YouTube Marketing GPT

• To make the explanation tangible, Rajeev creates a Custom GPT for YouTube video marketing, focusing on generating titles, descriptions, and tags.
• He provides tips on naming the GPT, writing an effective description, and crafting comprehensive instructions using robust prompt engineering.

Real-World Application

• Jimmy illustrates the practical benefits of using Custom GPTs for repetitive tasks in real estate marketing.
• Real estate agents can save hours by setting up systems for tasks such as video content creation, enhancing efficiency and productivity.

Watch The Video

• Check out the video version of this episode linked in the show notes for a step-by-step visual guide.
• Don’t forget to subscribe to the Real Estate AI Flash Podcast and join the newsletter for the latest updates on AI and real estate.

“Somebody listening to this will hear this, put it into practice, and get them some additional deals and more efficiency in their business almost immediately." - Jimmy Burgess.

Resources

http://www.realestateaiflash.com

Custom GPT Template

Custom GPT YouTube Video

AI Playbook

Jimmy Burgess YouTube Channel

Jimmy Burgess on Instagram

Jimmy Burgess on LinkedIn

Rajeev Sajja YouTube Channel

Rajeev Sajja on LinkedIn

Rajeev Sajja on Instagram

Rajeev Sajja on Facebook

Getting started with AI can be confusing, especially when you need a prompt to produce the type of content you want. In this episode, we delve into the basics of AI, focusing on demystifying key terms and concepts, starting points for beginners, and useful resources for real estate professionals. If you're feeling overwhelmed by the rapid pace of AI development, this episode is your handy guide to getting a solid foundation.

Key Terminologies Explained

• Starting off, we break down key AI terms in simple language:
• • Generative AI: AI that creates new content like text, images, audio, or video by following instructions, also known as prompts.
  • Prompt: The questions or instructions given to AI to generate desired results.
  • Prompt Engineering: The technology used to design effective prompts to get optimal results from AI models.
  • Chat GPT and LLM: Chat GPT (Generative Pre-Trained Transformer) is a foundational AI model in large language models (LLMs), processing vast amounts of data to perform tasks.
  • Custom GPTs: Personalized AI versions tailored to perform specific tasks, like having a trained employee for one particular job.

Getting Started with AI

• Rajeev emphasizes the importance of starting small to avoid feeling overwhelmed. Here are a few steps to get you started:
• • Sign Up: Create a free Chat GPT account to begin experimenting.
  • Experiment: Try basic prompts related to your tasks. For instance, ask GPT to draft an email or write a blog post about local restaurants.
  • Refine: Use the feedback loop—if the output isn’t perfect, ask GPT to adjust the tone or rephrase the content.

Practical Use Cases

• Jimmy shares practical tips for integrating AI into daily activities:
• • Real Estate Tasks: Use AI to write MLS descriptions, social media content, or client emails.
  • Personal Life: AI can help plan trips or even generate recipes from photos of food items.

AI Resources

• Several valuable resources are highlighted to keep listeners current with AI advancements:
• • Real Estate AI Flash Newsletter: Subscribe to our newsletter for regular updates and practical advice.
  • AI Playbook: Access our dynamic, evolving playbook that serves as a handy reference guide.

"Sometimes we get caught up in the bigness of AI, but the smallness of AI is getting started, the power of beginning." - Rajeev Sajja.

Resources

http://www.realestateaiflash.com

AI Playbook

Jimmy Burgess YouTube Channel

Jimmy Burgess on Instagram

Jimmy Burgess on LinkedIn

Rajeev Sajja YouTube Channel

Rajeev Sajja on LinkedIn

Rajeev Sajja on Instagram

Rajeev Sajja on Facebook

Apple's recent unveiling of its AI tool, Apple Intelligence, is a game-changer for real estate agents. This innovative AI technology, promising to revolutionize business scaling, is a must-explore for all in the industry. Join us in this Real Estate AI Flash podcast episode to discover its unique potential.

Scaling with Apple Intelligence

• Rajeev reveals that 64% of Americans own an Apple product, and the new AI tool is designed to enhance productivity with these products. He explains how it can transform your Apple product into a versatile personal assistant, empowering you to manage your tasks more efficiently.

• Jimmy provides a practical example of how agents can use Apple Intelligence to ask questions. This AI tool is a valuable resource for gathering more information about a specific property, making it an indispensable part of your toolkit.

Why Trust Apple With Your Private Information?

• Another reason why we’re excited about the new tool is because Apple, a company known for its commitment to privacy, is one of the best companies to trust with your private information.

• The company has taken drastic measures to ensure your data is protected at all costs, instilling a sense of security and confidence in your choice of technology.

The Future of AI

• Rajeev predicts that voice search will play a significant role in the future of AI. As AI continues to evolve, so will our ability to enhance productivity.

• A key method to achieve this is by instructing AI tools verbally, a more efficient alternative to manual input.

“If you’re an agent wondering how you can use AI tools daily, this may be a glimpse into the future.” - Jimmy Burgess.

Resources

http://www.realestateaiflash.com

Jimmy Burgess YouTube Channel

Jimmy Burgess on Instagram

Jimmy Burgess on LinkedIn

Rajeev Sajja YouTube Channel

Rajeev Sajja on LinkedIn

Rajeev Sajja on Instagram

Rajeev Sajja on Facebook