Roadmap to $1 Million  By  cover art

Roadmap to $1 Million

By: Stacy Zeal
  • Summary

  • Roadmap to $1 Million teaches Next Level CEOs how to streamline their marketing so they can build a profitable 7-figure online business, without burning out. Host Stacy Zeal leverages her 11 years of marketing expertise to reveal the marketing and advertising strategies you need to get maximize your marketing and take your online business to the next level. Stacy is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million in e-Commerce sales leading paid social efforts for brands like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more. Listen and follow the show to learn the secrets, stories, and strategies to scale your online business.
    2023
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Episodes
  • 90. Creating a Dream Team: Key Tips on Hiring and Delegating with Natasha Golinsky
    Jul 30 2024

    Ever wondered how to find the right people for your team? A strong team culture isn’t just nice to have; it’s a must for retaining top talent! If your workplace doesn’t foster a sense of support and belonging, don’t be surprised if loyalty goes out the window.

    In this episode of Roadmap to 1 Million, I have the pleasure of sitting down with the dynamic Natasha Golinsky—Founder, PMP, ACP, CSM, and a two-time nominee for the Women of Influence Award. Together, we break down the secrets to building a powerhouse team and mastering the fine art of delegation, essential skills for any CEO aiming for the stars.

    Natasha shares her riveting entrepreneurial journey, dropping gems on the game-changing impact of hiring skilled and trustworthy team members. She reveals how this strategy not only supercharges business operations but also frees up precious time for CEOs to focus on what truly matters.

    Our conversation dives deep into the hallmarks of excellence in potential hires, the critical role of personality traits, and the magic of granting your team the autonomy they crave. We also explore the nuances of fostering a supportive work environment, especially for remote teams, to keep the energy high and the morale even higher. Natasha passionately advocates for intentional hiring, crystal-clear communication, and cultivating a vibrant team culture.

    Tune in for an episode brimming with actionable insights and inspiring stories that will leave you hyped to elevate your team and your business to new heights!

    Listen to the episode to learn:

    • The importance of building a strong team for business success

    • Some of the challenges faced by solopreneurs and small business owners in hiring

    • The power of hiring trustworthy and skilled team members

    • How to define excellence in potential hires and identify key tasks to delegate

    • Methods for balancing hard skills and soft skills in the hiring process

    • The role of personality traits in team dynamics and hiring decisions

    • & so much more!

    Check out the Show Notes

    Book a Call with Us:

    https://www.StacyZeal.co/Call

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show more Show less
    51 mins
  • 89. 3 Ways You're Leaving Money on the Table in Business
    Jul 23 2024

    If you're only focusing on one marketing channel, how much growth do you think you're missing out on? Relying solely on organic social media for leads is a disadvantage in today’s market. Diverse lead generation strategies are not just essential; they are non-negotiable for long-term success!

    On this episode of Roadmap to $1Million, I’m diving into some game-changing strategies for service providers and online brands that can seriously elevate your marketing efforts. Trust me, you don’t want to miss out on these insights!

    I’ve pinpointed three critical areas where businesses often leave money on the table, and I’m here to help you reclaim it. First up, we’re talking about adopting a multi-layered advertising strategy. Next, we’ll discuss the power of diversifying your lead sources. Finally, we’ll explore the importance of building a dedicated marketing team.

    My mission is to help you enhance your marketing effectiveness and achieve remarkable growth. So, buckle up and get ready to transform your marketing approach with these actionable insights!

    Listen to the episode to learn:

    • The importance of a multi-layered advertising strategy

    • Common pitfalls in relying on a single ad campaign

    • Strategies for brand awareness, lead generation, and conversion

    • The need to diversify lead sources beyond organic social media

    • Risks of relying solely on one lead generation channel

    • Benefits of building a marketing team instead of solo execution

    • Delegating marketing responsibilities to enhance effectiveness

    • The role of fractional CMOs in scaling marketing efforts

    • Strategies for long-term business growth and sustainability

    • & so much more!

    Check out the Show Notes

    Book a Call with Us:

    https://www.StacyZeal.co/Call

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show more Show less
    26 mins
  • 88. How to Elevate Your Brand with Maggie Bergin
    Jul 16 2024

    Authenticity is foundational in branding and it's a game-changer for businesses seeking long-term success! What do you think creates a distinctive brand identity that resonates with customers?

    On this episode of Roadmap to $1 Million, I get to hang out with the incredible Maggie, the mastermind behind Be Understood Branding, to dive deep into the world of brand strategy. We unravel the magic of marketing, share some killer business tactics, and explore how branding can play delightful tricks on our minds, all for the better. Maggie drops this fantastic analogy about an organized closet that perfectly captures how brand strategy can sculpt a company's identity and make it irresistibly appealing. We delve into the importance of clarity, authenticity, and staying true to your values to build trust and credibility.

    This episode is brimming with invaluable tips on maintaining that personal touch and keeping it real as your business scales new heights. Don't miss out on this treasure trove of insights!



    Listen to the episode to learn:

    • The importance of marketing and business tactics for business growth

    • An explanation of brand strategy and its impact

    • The psychological impact of branding on human behavior

    • The importance of clarity and authenticity in branding

    • The challenges faced by businesses as they grow

    • How to align personal and business brands

    • & so much more!

    About Maggie Bergin:

    Maggie is a Brand Strategist helping women founders nail the gut-level essence of their business so they can connect with more clients and grow.

    Follow Maggie on social media: LinkedIn | Instagram

    Check out the Show Notes

    Book a Call with Us:

    https://www.StacyZeal.co/Call

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show more Show less
    38 mins

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