Ever wondered how to find the right people for your team? A strong team culture isn’t just nice to have; it’s a must for retaining top talent! If your workplace doesn’t foster a sense of support and belonging, don’t be surprised if loyalty goes out the window.

In this episode of Roadmap to 1 Million, I have the pleasure of sitting down with the dynamic Natasha Golinsky—Founder, PMP, ACP, CSM, and a two-time nominee for the Women of Influence Award. Together, we break down the secrets to building a powerhouse team and mastering the fine art of delegation, essential skills for any CEO aiming for the stars.

Natasha shares her riveting entrepreneurial journey, dropping gems on the game-changing impact of hiring skilled and trustworthy team members. She reveals how this strategy not only supercharges business operations but also frees up precious time for CEOs to focus on what truly matters.

Our conversation dives deep into the hallmarks of excellence in potential hires, the critical role of personality traits, and the magic of granting your team the autonomy they crave. We also explore the nuances of fostering a supportive work environment, especially for remote teams, to keep the energy high and the morale even higher. Natasha passionately advocates for intentional hiring, crystal-clear communication, and cultivating a vibrant team culture.

Tune in for an episode brimming with actionable insights and inspiring stories that will leave you hyped to elevate your team and your business to new heights!

Listen to the episode to learn:

• The importance of building a strong team for business success

• Some of the challenges faced by solopreneurs and small business owners in hiring

• The power of hiring trustworthy and skilled team members

• How to define excellence in potential hires and identify key tasks to delegate

• Methods for balancing hard skills and soft skills in the hiring process

• The role of personality traits in team dynamics and hiring decisions

• & so much more!

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.

If you're only focusing on one marketing channel, how much growth do you think you're missing out on? Relying solely on organic social media for leads is a disadvantage in today’s market. Diverse lead generation strategies are not just essential; they are non-negotiable for long-term success!

On this episode of Roadmap to $1Million, I’m diving into some game-changing strategies for service providers and online brands that can seriously elevate your marketing efforts. Trust me, you don’t want to miss out on these insights!

I’ve pinpointed three critical areas where businesses often leave money on the table, and I’m here to help you reclaim it. First up, we’re talking about adopting a multi-layered advertising strategy. Next, we’ll discuss the power of diversifying your lead sources. Finally, we’ll explore the importance of building a dedicated marketing team.

My mission is to help you enhance your marketing effectiveness and achieve remarkable growth. So, buckle up and get ready to transform your marketing approach with these actionable insights!

Listen to the episode to learn:

• The importance of a multi-layered advertising strategy

• Common pitfalls in relying on a single ad campaign

• Strategies for brand awareness, lead generation, and conversion

• The need to diversify lead sources beyond organic social media

• Risks of relying solely on one lead generation channel

• Benefits of building a marketing team instead of solo execution

• Delegating marketing responsibilities to enhance effectiveness

• The role of fractional CMOs in scaling marketing efforts

• Strategies for long-term business growth and sustainability

• & so much more!

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.

Authenticity is foundational in branding and it's a game-changer for businesses seeking long-term success! What do you think creates a distinctive brand identity that resonates with customers?

On this episode of Roadmap to $1 Million, I get to hang out with the incredible Maggie, the mastermind behind Be Understood Branding, to dive deep into the world of brand strategy. We unravel the magic of marketing, share some killer business tactics, and explore how branding can play delightful tricks on our minds, all for the better. Maggie drops this fantastic analogy about an organized closet that perfectly captures how brand strategy can sculpt a company's identity and make it irresistibly appealing. We delve into the importance of clarity, authenticity, and staying true to your values to build trust and credibility.

This episode is brimming with invaluable tips on maintaining that personal touch and keeping it real as your business scales new heights. Don't miss out on this treasure trove of insights!

Listen to the episode to learn:

• The importance of marketing and business tactics for business growth

• An explanation of brand strategy and its impact

• The psychological impact of branding on human behavior

• The importance of clarity and authenticity in branding

• The challenges faced by businesses as they grow

• How to align personal and business brands

• & so much more!

About Maggie Bergin:

Maggie is a Brand Strategist helping women founders nail the gut-level essence of their business so they can connect with more clients and grow.

Follow Maggie on social media: LinkedIn | Instagram

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.

Looking to attract the right audience with compelling messaging? Creating a comprehensive marketing strategy is key to driving business growth in today's dynamic landscape. It's time to evolve beyond isolated tactics and embrace a holistic approach to marketing.

In this episode of Roadmap to $1 Million, I'm diving into why it's super important to blend all your marketing tactics into one smooth, cohesive strategy. With over 13 years under my belt as a fractional chief marketing officer and Facebook ads expert, I've seen how digital marketing has morphed from a niche thing into a must-have part of any marketing plan.

I'll chat about why you need a holistic approach to marketing, making sure your message is strong and consistent, hitting the right people at just the right time. I'll even share a cool case study from Zappos to show how their integrated marketing efforts have really paid off.

Plus, I'll give some tips for businesses looking to up their marketing game. It's all about growth and avoiding those one-off tactics that don't really help in the long run. By the end of the episode, you'll have a better idea of how to put together a killer marketing plan that keeps the success rolling in.

Listen to the episode to learn:

• The importance of understanding how different marketing tactics fit together

• The focus on creating a cohesive and effective marketing strategy

• The evolution of digital marketing and its integration into overall marketing efforts

• The emphasis on reaching the right audience with the right messaging

• Insights from a case study of a successful marketing campaign at Zappos

• The need for a comprehensive understanding of how ads can influence an entire business

• An invitation for assistance in assessing and improving their own marketing strategies

• & so much more!

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.

As an entrepreneur, I’m always driven to innovate and explore new ideas. But sometimes, our relentless pursuit of the "new" can hinder growth rather than fuel it. In today’s episode, I’ll explore three critical mistakes that small businesses often make, and how we can break free from them to achieve significant growth.

On this episode of Roadmap to $1 Million, I'm diving into some common marketing mistakes that small businesses often make. First up, we'll explore why constantly chasing new ideas might not be the best approach for sustainable growth. I'll share a compelling client story that illustrates the power of sticking with what works.

Next, we'll dive into the importance of harnessing your marketing data. I'll reveal why data-driven decisions can be the difference between struggling and thriving, and how to leverage insights to supercharge your marketing efforts.

Finally, I'll discuss the danger of holding onto tasks that drain your time and energy. Learn why delegating strategically and focusing on your core strengths are crucial steps towards scaling your business effectively.

Ready to elevate your business to the next level? Book a call with my team today to discuss your current challenges, goals, and discover how we can help you build a marketing strategy that works. Visit StacyZeal.co/Call or check the show notes for more details.

Listen to the episode to learn:

• Common mistakes in small business marketing strategies

• The importance of understanding the right strategies, systems, and support for business growth

• Methods to analyze data to make informed decisions and drive revenue

• Delegation of marketing tasks to free up time for strategic business development

• Ways to avoid being a bottleneck in the marketing process as the business grows

• How the CEO's role compares to that of a pilot, focusing on higher-level responsibilities

• & so much more!

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.

How do you identify when it's the right time for your business to grow and scale up to reach the next level of success? Scaling up may require a complete shift in mindset and approach, challenging businesses to break traditional barriers and embrace innovation to truly elevate their performance and success.

In this episode of Roadmap to $1 Million, I dive into the crucial topic of business scaling. I bring up three key questions to help you assess your readiness for growth: Are your current operations running efficiently? Do you have the financial resources and cash flow needed for expansion? Is your team equipped with the skills and capacity to manage increased demand?

Along with these important questions, I offer valuable strategies and marketing insights aimed at empowering you, the business owner, to improve your operations, streamline processes, and launch effective marketing campaigns. These insights are designed to help you achieve new levels of success, ensuring your business is not only ready for growth but also set to thrive in a competitive market.

Listen to the episode to learn:

• The fundamental concept of scaling in business and why it's crucial for growth.

• Three essential questions to ask to determine if your business is ready to scale.

• Valuable insights and strategies for enhancing your marketing efforts.

• Practical tips for taking your business to the next level and achieving significant growth.

• & so much more!

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.

Prioritizing self-care and investing in well-being is crucial for impactful leadership and personal fulfillment. It's time to break free from traditional work models and embrace a holistic approach to success. Your well-being matters!

In this episode of Roadmap to $1 Million, join me and Angela Marie Williams, LCSW, the Brain Soul Coach, as we discuss the significance of aligning work with our values, practicing self-compassion, and prioritizing our well-being as leaders and CEOs. It's an inspiring conversation that you won't want to miss!

We discuss aligning work with personal values, practicing self-compassion, and overcoming guilt from non-traditional work schedules. We also cover breaking free from the corporate mindset, recognizing stress signals, and the importance of self-love for leaders. Angela shares insights into her Brain Soul Coaching Program, aimed at helping leaders align their values with their work. Angela offers practical strategies for mental and emotional well-being, stressing that self-care is essential for sustainable success. By the end, you'll understand how to integrate self-care into your routine for greater success and fulfillment.

Listen to the episode to learn:

• The importance of self-care for business owners

• How to recognize signs of stress and burnout

• Effective strategies to manage stress and maintain a healthy work-life balance

• Common challenges business owners face in prioritizing self-care

• The significance of self-love and self-forgiveness for leaders

• The benefits of seeking support through coaching or therapy

• & so much more!

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.

Entrepreneurs, assemble! Numbers never lie, and neither should your marketing strategy.

Are you ready to scale your business? It's time to craft your million-dollar marketing masterpiece.

On this episode of Roadmap to $1 Million, we're about to get real about something that's tripping up a lot of our businesses—the struggle to hit those sales goals. We're going to zero in on the game-changing role of marketing data and analytics, 'cause let's face it, that's the secret sauce that's often slept on. Knowing the right number of leads and crafting a marketing system that's smooth like butter is key to making those sales numbers dance.

And you know I've got you covered—I'm going to walk you through some killer tactics to build a marketing machine that's not just about growth, but about smashing those financial goals. With the right game plan, your marketing can be a powerhouse that pushes your business to new heights, making sure you're not just hitting your sales targets, but blowing them out of the water. So, let's get into it and unlock how you can use marketing data and analytics to flip the script on your business journey.

Listen to the episode to learn:

• Why really getting marketing numbers and data can make or break your strategy

• What might be holding your business back from hitting those sales targets

• Figuring out just how many leads you need to reach your sales goals

• Tips for making sure your marketing runs smoothly, just like a well-oiled machine

• Real-deal advice on how using data can take your marketing game to the next level

• How to put together a marketing plan that could rake in some serious cash

• & so much more!

Check out the Show Notes

Book a Call with Us:

https://www.StacyZeal.co/Call

Watch this to increase your leads with Facebook Ads:

https://www.StacyZeal.co/Maximize

Watch this to Increase Sales and Maximize Your Impact:

https://www.StacyZeal.co/CMO

Grab a free resource:

QUIZ: What’s Missing From Your Million Dollar Marketing Strategy?

https://www.StacyZeal.co/Quiz

Plan for Success: Your Annual & Quarterly Marketing Guide:

https://www.StacyZeal.co/Plan

Catch past episodes and show notes:

https://www.StacyZeal.co/Podcast

Work With Stacy:

https://www.StacyZeal.co/Fractional-CMO

Connect on Social:

LinkedIn

Instagram
Facebook

YouTube

If you love this show, please take the time to leave us a review.