James and Jennifer order from Rooted and admire the iterations.

Why Rooted? Perishable items add complexity to shipping that would be fun to explore.

Research included these sources:

• Rooted: https://heyrooted.com/pages/our-story
• Rooted’s Instagram: https://www.instagram.com/p/CCqzCQsD_oN/
• Air.inc: https://air.inc/blog/on-brand-no-11
• The Pitch podcast: https://gimletmedia.com/shows/the-pitch/wbhjx5g
• Plantboy: https://www.withplantboy.com/
• Point of References: https://www.pointofreferences.com/2019/01/kay-kim-of-rooted-nyc.html

Technology List:

• Shoplift, https://www.shoplift.ai A/B Testing, Conversion Rate Optimization for Shopify
• Posthog, https://posthog.com Analyze, test, observe, and deploy new features
• Gorgias, https://www.gorgias.com Support with AI-fueled customer service for Shopify stores
• Klaviyo, https://www.klaviyo.com/ Marketing automation platform turns customer data into growth
• Datadog, https://www.datadoghq.com/ See inside any stack, any app, at any scale, anywhere
• Microsoft Clarity, https://clarity.microsoft.com Free tool that captures how people use your site
• Attentive, https://www.attentive.com Personalized SMS and Email for performance marketing
• 506, https://www.506.io Shopify app developer. Automate and schedule promotions, upsell and manage discounts in cart, add gifts or products to cart
• Bonshore, https://bonshore.com/ Agency from Santa Barbara, California that helps Shopify brands manage storefronts and simplify operations
• CommerceIQ, https://commerceiq.ai/ (formerly Boomerang) Unified machine learning platform to optimize sales, supply chain, brand, etc.
  or possibly Boomerang Shopify App https://apps.shopify.com/boomerang? Incentivize customers to post on social media, create reviews and other UGC (User Generated Content)

Also mentioned:
The City Beautiful Movement: https://en.wikipedia.org/wiki/City_Beautiful_movement

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com