Cold-calling may not be the cornerstone of sales like it used to be but it’s still relevant, according to Giulio Segantini. But we must adapt it to today’s world. He believes that it comes down to science.

There is psychological evidence to backup the best way to cold-call. It’s obvious what you should and shouldn’t do. You have to listen and ask the right questions and let the person sell to themselves.

So how does Giulio do it? He shares his cold-calling techniques in this episode of Sales Reinvented.

• [0:45] What is cold-calling? Is it relevant today?
• [1:19] The science of cold-calling
• [2:25] How Giulio prepares for cold-calling
• [3:34] Giulio’s effective opening techniques
• [4:32] How to keep a cold call engaging
• [6:55] The ideal length of a cold-call
• [7:55] Tools and technology to leverage
• [10:26] Giulio’s top cold-calling dos and don’ts
• [12:45] How Giulio handles objections/rejections

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Cold-calling is the fastest way to build rapport and get answers—if you know what you’re doing. If you’re still struggling with cold-calling and feeling ineffective, Tom Bertrand has some great strategies you can quickly learn to transform your results. Sometimes, it takes doing the unexpected to get the results you’re looking for. Listen to learn more.

• [1:02] What is cold-calling? Is it still relevant?
• [1:16] The art and science of cold-calling
• [2:01] How Tom prepares for a cold-calling session
• [3:30] What are hooks and triggers?
• [4:31] Effective opening lines and techniques
• [5:34] How to keep the conversation engaging
• [7:30] Tools, technology, and metrics
• [9:27] Tom’s top cold-calling dos and don’ts
• [12:01] How Tom handles objections/rejections

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Now, more than ever, there’s an element of authenticity that must be present when you make cold calls. People are beyond frustrated with AI-generated calls. You know the ones—where there’s dead space at the beginning of the call before someone connects.

They have to know that you’re genuinely interested in the result of the call and what they need. Lisa shares how she empathizes, connects, and directs the cold-call conversation in this episode of Sales Reinvented.

• [1:02] What is cold-calling? Is it still relevant?
• [2:32] The art and science of cold-calling
• [5:04] How to prepare for a cold-calling session
• [7:09] Effective opening lines and techniques
• [11:31] How to keep the conversation engaging
• [15:42] Tools, technology, and metrics
• [18:51] Lisa’s top cold-calling dos and don’ts
• [22:01] Empathize, connect, and direct

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