Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yourself as underrecognized.

Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. We’re talking about how branding and marketing work together to shape the way others treat your business—and how to create those memorable anchors that make your brand stick.

Plus, we’re throwing out ideal client avatars once and for all. Seriously, we’re done with those.

In this episode:

• Branding vs. marketing—what’s the real difference?
• Why “underrecognized” > “underrepresented”
• How to create branding that sticks
• Storytelling that actually drives action
• Ditching ideal client avatars for good

… and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.

That’s the Thanos snap treatment for the nerds out there.

NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.

Most recently, she advised the first refugee delegation to the UN.

Website: www.nobiworks.com
Instagram: http://instagram.com/nobiworks
LinkedIn: https://www.linkedin.com/company/nobiworks/, https://linkedin.com/in/nwangwu

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327

Ready to build your email list without becoming glued to Instagram? (Yes, it’s possible!)

In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. 😱

Tune in for:

• How Jessica built a thriving newsletter without social media and why email might just be the secret sauce to sustainable business growth.
• Her genius strategy for making sales without turning every email into a “BUY NOW” pitch. Spoiler: It’s all about building real relationships over time.
• The importance of business systems (minus the overwhelm). Jessica breaks down how to create a structure that works for you—not against you. We’re talking sustainable, repeatable processes that make your life easier.
• Why podcast guesting > social media for reaching new audiences. If you’re tired of dancing for the algorithm, this one’s for you.
• How she turns her newsletter into a product and delivers so much value it practically sells itself (no spammy vibes here).

Jessica’s approach is a breath of fresh air for anyone who’s over the "always-on" grind. And while you’ll learn some pretty smart tactics, you’ll also leave with a reminder that marketing doesn’t have to be a high-speed chase—it can be cozy, slow, and still wildly effective.

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Website: https://www.jessicalackey.com/
Instagram: https://www.instagram.com/jessicalackey_consulting/
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Twitter: https://twitter.com/jslackey

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/326

Social media during election season? Yeah, it's a lot, right? 🙃 If you’re feeling a little overwhelmed, you’re definitely not alone.

In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness.

Ever wondered if your brand should speak up on social issues? Or if it’s cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff, and handling tough topics with a little more grace.

Tune in as we get real about the challenges entrepreneurs are facing right now, and share some down-to-earth advice to help you stay grounded when everything feels, well… a bit chaotic.

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Josephine Agrawal is a Social Media Strategist and Agency Owner at Pomona Creative, a long-term social media agency for really smart social that sells. She's been telling brands’ stories, one post at a time, since Facebook called them "wall posts". Josephine is based in Denver, Colorado where she lives with her daughter and husband, spending time hiking, gardening and chasing around a toddler. Follow her on Instagram and LinkedIn.

Website: http://pomonacreative.com/
Instagram: https://www.instagram.com/pomonacreative/
LinkedIn: https://www.linkedin.com/in/josephinewood/

Megan Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.

Website: https://theneurocuriosityclub.com
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/325

Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad?

In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We’re talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real connections.

In this episode of the podcast, we talk about:

• Why ditching PR lingo makes your pitch stand out.
• How to use rejections to refine your strategy.
• Tips on making it about the audience, not you.
• The importance of building real connections over transactional pitches.
• How to align your pitch with current events.

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, & ICF Certified Trauma-Conscious Leadership Coach.

She helps human-first business owners get heard & hired for their work in the world. Through the power of Sustainable Visibility® & Podcast Guesting Strategy, she’ll help you show up consistently in your business (not constantly!) without compromising your capacity, boundaries or your bottom line in the process.

Website: https://maikeetsang.com/
Instagram: https://www.instagram.com/maikeetsang/
LinkedIn: https://www.linkedin.com/in/maikeetsang/

Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR & Partnerships agency that serves purpose-driven entrepreneurs worldwide. She has nearly 15 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR.

Brittney and her team have landed clients on hundreds of top-rated podcasts, in publications such as Forbes, Entrepreneur, Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post and top local and national tv markets such as the Today Show.

Website: https://www.humanconnectionagency.com/
Instagram: https://www.instagram.com/humanconnectionagency/
LinkedIn: https://www.facebook.com/brittneyllynndotcom/

Angie Trueblood brings her entrepreneurial spirit, innovative thinking, and extensive training experience to The Podwize Group, where she and her team specialize in consulting with and training PR firms and business owners on how to successfully pitch and secure podcast interviews for their clients and leaders. With years of experience running a podcast booking agency and hosting her own podcast, Angie has developed a deep understanding of the podcast industry on both sides of the mic. In addition to being featured on over 50 podcasts, Angie shares her expertise on the "Pitched" podcast, where she dives into the intricacies of the podcast industry and offers best practices for successful pitching…none of which include sending robotic, templated emails en masse to podcast hosts. This depth of expertise helps her equip teams with the strategies and insights needed to secure high-impact podcast features that drive growth and visibility.

Website: https://thepodwizegroup.com/
Instagram: https://www.instagram.com/thepodwizegroup/
LinkedIn: https://www.linkedin.com/in/angietrueblood/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/324

Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place.

Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.

In This Episode, We’ll Spill the Tea On:

• Why the “blogging is dead” rumor just won’t die (and why it's so not true).
• How to use blogging to bring in traffic and leads without losing your sanity.
• The keyword-first approach—AKA your new BFF for blogging success.
• How to write blog content that doesn't just sit there collecting dust but actually converts.
• Our fave ways to promote your blog (hint: we’re all about that repurposing life).
• Why AI isn’t coming for your blogging job (if you do it right).
• Tips for staying consistent, updating old posts, and not burning out.

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different.

Website: https://inkpotcreative.com/
Instagram: https://instagram.com/inkpotcreative
TikTok: https://www.tiktok.com/@inkpotcreative

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323

Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting.

As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I’ve got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you’re tired of seeing the internet become one big angry mess, this episode’s for you!

What You’ll Learn:

• What rage-baiting actually is (and why it makes you SO mad)
• How viral tactics like clickbait, satire, and shitposting are related but not as toxic
• Why rage-baiting gets tons of engagement but isn’t worth it for your brand
• How mindful marketers can avoid the temptation of using these negative tactics
• Some tips for keeping your content authentic and positive (no anger required!)

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Savvy Social School Workshop

For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook: https://onlinedrea.com/school

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322

I RETIRED MY SERVICES.

Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way.

Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot.

Sked Social

A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, you’re equipped to scale your brand or agency, no matter how the market shifts.

Sked’s social media management platform provides advanced scheduling, streamlined collaboration, frictionless approvals, in-depth analytics and multi-account oversight—all from a single, powerful dashboard. Plus, Sked knows pivoting platforms can be a headache, so they’re making it simple and affordable.

Join Sked today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=marketing_pivot_episode

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321

Is saying "link in bio" old news?

Or maybe you've heard the chatter about ManyChat and want to know more?

You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now.

Tune in to stay ahead of the game and learn how to roll with these changes without the stress.

Sked Social

In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.

Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.

Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320