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Ever wondered what it takes to achieve business longevity and hit incredible milestones? Join us as we mark the 155th episode of Secrets of Successful Business and celebrate three decades of entrepreneurship.

In this episode, I'm reflecting on my journey, from working in publishing and how this lead to freelancing (when it wasn't really a thing), right through to the thriving business I have today.

My 30-year business journey includes starting (and selling) businesses in retail, e-commerce, service-based business and online course creation. How to run a multi-passionate business with four kids to care for and how changing course is vital to business success. I also share lessons learned from some significant business challenges along the way - including overcoming a hefty tax debt.

Understanding the "why" behind your business and the changing role of success is pivotal and in this episode, we'll explore why success isn't a static goal but an ever-evolving journey. From managing daily tasks to achieving broader ambitions and maintaining personal well-being, I'll share how to stay motivated even when times are tough and why it's vital to keep learning - especially when it comes to the money.

We'll also dive deep into building a sustainable business model through simple, consistent practices that work. By focusing on your ideal clients and making all communications customer-centric, you can build loyalty and navigate even the toughest times. Learn the importance of paying yourself regularly, understanding your value, and maintaining consistency through small, daily steps. By embracing a proactive mindset, you'll be better prepared to ride the highs and lows of the business cycle, paving the way for lasting success.

This episode is packed with valuable advice for both budding entrepreneurs and seasoned business owners and is it's a treasure trove of insights on perseverance, continuous learning, and leveraging every bit of knowledge along the way.

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This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
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Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...

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Have you ever wondered how some entrepreneurs manage to consistently achieve their goals and stay motivated? Tune in to uncover the secrets behind business masterminds and how they can revolutionize your entrepreneurial journey. This episode promises to equip you with the tools to create your own mastermind group, perfectly aligned with your unique goals and schedule, while bypassing the hefty costs of traditional setups. By gathering a group of like-minded individuals, you can tap into collective wisdom and support, fostering an environment ripe for collaboration and innovation.

We break down the essentials of forming and maintaining an effective mastermind group, highlighting the importance of clear goals, a consistent meeting schedule, and a supportive atmosphere. Learn why rotating leadership roles and sticking to an agenda are key to keeping your meetings dynamic and productive. We also address common challenges such as schedule coordination and group dynamics, providing practical solutions to keep everything running smoothly. Don’t miss our inspiring anecdotes and actionable tips designed to help you harness the power of mastermind groups for unparalleled business growth and mutual support.

Support the Show.

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
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Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...

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Thrilled to have personal finance expert Sarah Megginson join me on the podcast this week to talk about money.

In this episode we talk about money confidence and how to make better money decisions both in business and in life. We chat about those financial pitfalls we all encounter from pay now, pay later to falling for the ever-growing range of money scams.

We're discussing practical tips and sharing actionable advice to help you incorporate and maintain healthy financial habits - from monthly money meetings to mindset and everything in between. Tune in to master your money and design a life you love!

Support the Show.

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
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Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...

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Ready to revolutionise your marketing approach without breaking the bank? Join us as marketing strategist Bec Chappell pulls back the curtain on how to align your marketing strategies with your business and sales goals for long-term success. Bec dispels the myths around marketing being just "fonts and colours" by underscoring the importance of strategic planning and branding from the get-go. You’ll discover why following trends might be the worst thing for your business and how tailored strategies can save you both time and resources.

You'll learn why understanding your product and knowing your target audience are non-negotiables for effective marketing. Bec emphasizes the foundational principles like the five Ps—product, place, price, promotion, and people—and why consistency and strategic execution are key to successful campaigns. Explore how reallocating resources, leveraging client insights, and cutting unnecessary expenses can optimize your marketing strategy. Clear reporting and adapting to evolving consumer behaviours can help you stay ahead of the curve and ensure your marketing efforts are driving real results.

Tune in as we explore innovative marketing strategies to fuel business growth. From the power of below-the-line tactics like word of mouth to the significant impact of personalized gifts, Bec offers unique insights into creative approaches that can set your business apart. We also dig into the current pricing landscape and why it’s crucial to understand what your customers are willing to pay before making any adjustments. Whether you're just starting out or looking to refine your existing strategies, this episode is packed with practical advice to help you create a profitable, sustainable, and successful business.

Support the Show.

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
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Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...

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Are you aware of the sophisticated scams that could be targeting your business right now? Join me this episode as reveal the latest tactics scammers are using to compromise your financial safety, from email interception to text message frauds. I share a personal story about a conveyancing lawyer who alerted me to the rising threat of email interception scams, underlining the importance of vigilance when handling significant payments. Learn how to safeguard your business's cash flow and avoid devastating financial losses by adopting the right precautions.

It's time to equip yourself with the knowledge to make smart, money-saving decisions that will keep your business protected and profitable. Let me know what you think and if you've been a victim of a scam, reach out and share your story.

Support the Show.

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
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Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...

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Let's address the elephant in the room! Business is tough right now and knowing the next right step can be difficult.

So, this week on the show, Justine has called on marketing expert and digital entrepreneur Emily Osmond to help share the best way to run and market your business when the market is tight.

From strategic pricing and product offerings, Emily and Justine discuss the importance of tuning into your audience's needs while also providing them with those things they don't yet know they need. We chat about email list, crafting lead magnets that genuinely captivate, and creating value across a spectrum of price points.

Emily also shares how to diversify your business with online courses and digital offers, something you can start today. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights to guide you towards a business that not only thrives but aligns seamlessly with your personal vision of success.

Support the Show.

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
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LinkedIn
Website

Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...

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End-of-year financial year often equals chaos and overwhelm and as we approach that business milestone for another year here in Australia, we're sharing how to manage it without the headache.

In this episode, Justine delivers practical and actionable advice to help you navigate EOFY without the drama and set yourself up for success in the new financial year.

It's a must listen for anyone about to tackle EOFY without the headache.

Support the Show.

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
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Facebook
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Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...

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Is it possible to still make money even with the economy looking gloomy?

The short answer is yes, it's just a little more difficult to manage. So, in this episode, I'm drawing on three decades of business experience and sharing practical, hands-on strategies for small business owners navigating the current financial landscape.

Forget the noise of negativity and scarcity, it's time to start fresh and focus on the positives and prepare your business to for the inevitable upswing.

It's time to get scrappy, refine your offerings, update your pricing, focus on your loyal client base and look at new markets. I'll walk you through the importance of solid systems and cash flow processes so you're ready for the opportunities for growth that come your way.

Support the Show.

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
Instagram
Facebook
LinkedIn
Website

Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...