• Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

  • By: Helium 10
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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

By: Helium 10
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  • Summary

  • Are you an Amazon FBA, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
    Copyright 2023 All rights reserved.
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Episodes
  • Helium 10 Buzz 5/9/24: Amazon South Africa Launch | INFORM Act Re-Verification Required

    Helium 10 Buzz 5/9/24: Amazon South Africa Launch | INFORM Act Re-Verification Required
    May 9 2024
    We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon launches Amazon.co.za in South Africa https://www.aboutamazon.com/news/retail/amazon-south-africa Amazon announces the launch of Amazon.ie in Ireland in 2025 https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch It’s getting harder to avoid commercials: Amazon joins other streamers with 'pause ads' https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/ Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads Amazon Marketing Cloud now supports offline sales insights https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-now-supports-offline-sales-insights/ Starting in March 2024, Amazon began rolling out a new experience designed to make it simple for sellers to comply with certification requirements related to the US INFORM Consumers Act. Now, starting in May 2024, if you have 200 or more transactions or $5,000 or more in revenues during a continuous 12-month period, you may receive a formal notification to review and certify that your business information is correct. However, you do not need to wait to receive the formal notification and can take action now to avoid the risk of account deactivation later which could affect your upcoming sales events. The episode continues with a must-attend call to action for all sellers aiming to refine their competitive edge: the Elite Workshop in Madrid, Spain. We've got an impressive lineup of speakers who will share invaluable insights on strategies for success on Amazon and Walmart. Tune in for Bradley’s tips on harnessing Helium 10's Insights Dashboard for effortless competitor tracking, covering everything from pricing to sales and keywords. And don't miss out on the discussion about the critical role of click-through rates versus conversion rates, using Helium 10’s Chrome Extension with Amazon Brand Analytics data to illustrate why attracting clicks is only half the battle in e-commerce. Discover the power of coupling high clicks with strong conversions, ensuring your products don't just catch the eye but also seal the deal. (Time Stamps) - In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Amazon South Africa Launch01:50 - Amazon Ireland03:37 - Prime Video Ad Update05:52 - Walmart Video Ads07:34 - AMC Update08:33 - INFORM Act 202410:42 - UPS Ground Saver11:34 - Instagram Integration12:45 - Seller Workshop In Madrid, Spain13:42 - Pro Training Tip: Competitor Tracking Using Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon has launched a marketplace in two new countries. There's soon going to be another way to use sponsored TV ads. Make sure you confirm your seller information with Amazon so you don't get your account suspended. These stories and more on today's Weekly Buzz how cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, let's go ahead and hop right into the news stories Now. The first one is actually about a new marketplace that has launched. All right, there was a while where Amazon was launching marketplaces left and right. Then there was like a year or two where it seemed like there wasn't many new after the ones that launched in, like Poland and Netherlands, et cetera. And now we have a article from Amazon entitled Amazon launches Amazon.co.za in South Africa. All right, so Amazon has now launched and customers in South Africa can now shop on this website that I just mentioned, and they've got desktop browser, mobile browser, everything. Well, there's 20 different product categories that they have, and they actually get free delivery on their first order and then free delivery for any subsequent orders above 500 of their currency, which is about 27 US dollars. Interestingly something different in South Africa, they receive their status updates via ...
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    19 mins
  • #559 - Can I Still Sell My Amazon Business in 2024?

    #559 - Can I Still Sell My Amazon Business in 2024?
    May 7 2024
    Ever dreamt of cashing out big time on your Amazon business? Scott Deetz of the Northbound Group, an Amazon business exit expert, joins us today to unravel the strategies that could lead to a windfall sale in 2024. His expertise in the shifting sands of Amazon acquisitions is not just a beacon for those sailing towards a lucrative exit, but a lifeline for those aiming to navigate the complex seas of e-commerce business sales. Together, let’s dissect the importance of positioning your business as an alluring catch for an array of buyers, from eager individual investors to the more discerning eyes of private equity firms. Scott shares golden nuggets on how diversifying your business and sharpening your niche can amplify your business's appeal and, crucially, its final selling price. The conversation takes a turn towards the post-sale horizon, where your involvement could sweeten the deal even more. We dive into the world of non-competes and post-sale roles, revealing how your sustained presence and niche passion might command a higher premium and ensure a smoother transition for the new owners. Moreover, Scott illuminates the strategic planning and negotiation maneuvers that can elevate your business from a standard market offering to a premium, sought-after asset. With his guidance, even the most veiled aspects of exit planning become clear, from managing the intricacies of your financials to negotiating earnouts that benefit both parties. Wrapping up, we pivot to the ultimate goal: securing seven to eight-figure exits that transform your financial landscape. Scott's advice ranges from the practical—such as maintaining a robust product pipeline and savvy capital management—to the tactical, like understanding the fresh impact Amazon fees may have on the buyer's calculus. In episode 559 of the Serious Sellers Podcast, Bradley and Scott discuss: 00:00 - Amazon Business Exit Strategies in 202405:19 - Evolution of Successful Amazon Business Exits 07:07 - Maximizing Amazon Seller Exit Strategies16:11 - Financial Freedom and Business Exit Strategies 16:28 - Maximizing Business Exits With Strategic Planning22:08 - Exit Planning and Negotiation Strategies25:03 - Maximizing Business Value Through Strategic Planning28:25 - Strategies for 7-8 Figure Exits31:08 - Capital Strategy for Business Growth34:43 - The Importance of Business Forecasting36:00 - Actionable Knowledge and Contact Information ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Is exiting your business just a dream now, in 2024? Are people and companies still buying Amazon businesses? Today's guest is going to talk about a deal he just helped close for an Amazon seller that got him a payday in the millions of dollars. How cool is that? Pretty cool, I think. Bradley Sutton: And before we get started, just a quick shout out I want you guys to make sure to check out our Helium 10 Elite program. If you want to get in private meetings with Kevin King, you want to have one-on-one calls with me and Carrie and get some exclusive help, get access to certain cool exclusive training, like the exit ticket, like we're going to talk about today, make sure to go to h10.me/Elite and find out all the benefits of this program. As a matter of fact, we've got a special workshop that we are doing in person only for Elite members in Madrid, and I was just talking to our guest today, Scott, that you know. We tried to get him to go out there, but the schedules couldn't make it. But we'll have to get you out to one of these Elite workshops soon. Scott huh? Scott: Sounds great Absolutely. Bradley Sutton: Might not be in Madrid, though, like that's kind of like a one-time thing. We'll have to pick one of your other bucket list places. But anyway, Scott, you know you've been on the podcast a few times. You know you're one of the world's most known experts as far as how to exit your Amazon business and setting up. You know your company for exit, but in case you know, this might be one of the somebody's first episode listening to you, just maybe a little bit of brief background on your self-introduction. Scott: Yeah, so no, happy to be back here again. I got my start. I've been an entrepreneur all my life and I completed my first exit. It was a software technology company. A little over 20 years now. I tried to do it myself and I actually screwed it up, and then I met my mentor, who was an investment banker, which is another name for a broker. He helped us exit and the short version is he got more than three times the price that I would have gotten on my own, and when that check cleared, I recognized that I needed to pay it forward, so to speak, and spend a lot ...
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    37 mins
  • #558 - Amazon Brand Building, Celebrity Partnerships & More!

    #558 - Amazon Brand Building, Celebrity Partnerships & More!
    May 4 2024
    Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry. When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically with online communities, and the savvy of paid advertising to funnel traffic. Whether you've got a hefty budget to play with or you're scrappy and bootstrapping your way up, this episode is packed with actionable insights to help your brand shine. Beyond the confines of Amazon lies a vast expanse of e-commerce potential waiting to be tapped. This episode paints the transformative journey of Dolce Foglia, a brand that's soaring by mastering a clever blend of SEO and influencer marketing, with a strong B2B backbone. Janelle shares the blueprint for expanding into international marketplaces and prepping for the future of global online trade. If you're eager to discover the next chapter in your brand's story or just love a good entrepreneurial success tale, this heart-to-heart is your front-row ticket to inspiration. In episode 558 of the Serious Sellers Podcast, Bradley and Janelle discuss: 00:00 - Brand Building Strategies With Janelle01:18 - Entrepreneurial Success and Brand Partnerships08:36 - Influencer Marketing Strategies and Tips15:27 - Choosing the Best Marketplaces for Launch16:35 - Maximizing Sales With Amazon and Shopify22:57 - Building Brands Through Storytelling25:52 - Product Launch Strategy Without Revealing Secrets31:34 - Expanding E-Commerce Success Beyond Amazon31:58 - Expanding Amazon Brand Into Other Marketplaces Transcript Bradley Sutton: Today we've got Janelle back on. The show sold over 100 million dollars in her time on Amazon and other platforms, and now she's working with a lot of celebrities and YouTubers to launch their brands and she's going to share her best brand building strategies with you all today. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as we do, we start off these episodes with a serious strategy. And, as we do, we start off these episodes with a serious strategy. And one thing hope you guys know that in Helium 10, there is a full inventory management tool, and that's exactly how I am able to manage all of my accounts in just a couple of minutes a week, making sure I don't run out. I don't have too much inventory in Amazon. So if you guys want to find out more information about our inventory management, go to h10.me/inventorymanagement. And now we've got somebody who has done everything from inventory management to launching brands, to working with celebrities and whatnot. We got Janelle back. I believe this is the third time you're now on our show. Welcome back, Janelle. Janelle Hey, thank you, Bradley, it's a pleasure. I always enjoy shooting the bull with you and learning what you've been up to too. Bradley Sutton: I love it. I love it. Now. In the past, you've been on episodes. By the way, if anybody wants to check out her full backstory episode 294 and episode 401, you can hear about how she was working for companies that were doing nine figures a year on Amazon. We talked about stuff like my love for red iguana, uh, Mexican food from her, uh, salt Lake, uh, where she's at now. But we want to catch up because we haven't had you on since, like December of 2022. So you know, around that time, you were talking a lot about how you had done this crazy Shopify launch. I did $500,000 in a weekend and you were doing Kickstarter launches and stuff like that launch. I did $500,000 in a weekend and you were doing Kickstarter launches and stuff like that. So, since that time, what has been your? Janelle main things like in 2023 and now almost halfway through 2024? Wow gosh, I didn't realize it had been so long since we last talked. So last year I was saying 2023, I think I did over six or seven new brand launches and even like brand new ...
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    33 mins
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great information

high level overview of industry/social trends. fast-paced and lots of information. recommend for online sellers.

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Value

Bradley coming in with the latest as usual.

Value packed each time.

Great to see that he's finally in audible

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Profile Image for Carla

I am addicted!!

I have learned so much from Bradley and his guests! I just launched my very first product yesterday and I have already sold 15 units. 20 actually but I'm not counting my 5 friends.

The concepts that they teach really work plus I am so entertained by these podcasts. Bradley you crack me up!! You have seriously helped me in my journey and I look forward to learning more!

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