Episodes

  • #556 - Crafting Your Amazon Listing for SEO

    #556 - Crafting Your Amazon Listing for SEO
    Apr 27 2024

    Ever felt like you've hit a wall with your Amazon listings, unsure how to climb the ranks? Our latest episode is the secret weapon you've been searching for! We dive into Helium 10's Listing Builder, a tool that's changing the game for sellers by revealing how to prioritize keywords using the new Competitor Performance Score. Picture your products climbing Amazon's search results as we dissect the art of optimizing listings with advanced strategies that include leveraging root keywords and their variations. And for those moments when words fail you, discover how Listing Builder's AI feature can effortlessly craft captivating product descriptions.

    The battlefield of Amazon is won through intelligence, and we're not talking about IQ. In this tactical session, Bradley pulls back the curtain on importing and scrutinizing your current listings against the competition. We navigate the listing analysis section, showcasing how to pinpoint underutilized keywords that could be your secret ammunition for visibility. Imagine transforming your product images with the touch of a button through the AI image generator feature, leaving your competitors wondering how you do it. This chapter isn't just about throwing in keywords; it's about strategic placement and analysis that propel your listings to new heights.

    Closing out, our journey with our Project X products illustrates how to optimize listings with finesse, responding in real-time to questions about differentiation and opportunity keywords. If you've ever second-guessed which Helium 10 membership fits you best on your journey, or how to sync listings without a hiccup, you'll find your answers here. We wrap up with an arsenal of tips and tricks, from saving and restoring previous listings to pinpointing those elusive low competition, high demand products. It's not just about listing; it's about dominating—let's get your products the spotlight they deserve.

    In episode 556 of the Serious Sellers Podcast, Bradley talks about:

    • 00:00 - Listing Optimization Training and Q&A
    • 02:57 - Keyword Optimization Strategy Simplified
    • 07:46 - Optimizing Existing Listings Against Competitors
    • 16:14 - Amazon Listing Optimization Strategies
    • 16:50 - Understanding Opportunity Keywords in Cerebro
    • 26:58 - Amazon Review Request Guidelines
    • 27:53 - Amazon Selling Tips and Strategies
    • 29:57 - Optimal Title Length for Niche
    • 33:39 - Keyword Stuffing Strategy in Amazon Listings
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    35 mins
  • Helium 10 Buzz 4/25/24: Amazon Grocery Update | Youtube Shopping | Amazon Clothing

    Helium 10 Buzz 4/25/24: Amazon Grocery Update | Youtube Shopping | Amazon Clothing
    Apr 25 2024
    n. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How YouTube Shopping is upping its social commerce competition with TikTok https://www.modernretail.co/technology/how-youtube-shopping-is-upping-its-social-commerce-competition-with-tiktok/ Online Shoppers Are Starting to See Amazon as a Fashion Destination https://www.pymnts.com/news/retail/2024/online-shoppers-are-starting-to-see-amazon-as-a-fashion-destination/ TikTok won’t dial back on TikTok Shop content, but it may not matter for time spent https://www.emarketer.com/content/tiktok-won-t-dial-back-on-tiktok-shop-content-may-not-matter-time-spent Amazon ends California drone deliveries https://techcrunch.com/2024/04/22/amazon-ends-california-drone-deliveries/ Strap in for a gear shift with Helium 10's groundbreaking new features aimed at elevating your Amazon selling game. Bradley talked about the Inventory Management overhaul that's set to streamline your operations, whether you're balancing SKUs or toggling between FBA and FBM. Unravel the mysteries of Amazon marketplace SEO with the latest in keyword ranking analytics, and plunge into the Customer Behavior Dashboard that's a lot of actionable insights. Plus, for the data-driven dynamos, Black Box Brand Analytics is now within arm's reach for Platinum members. And, because knowledge is power, I'll guide you through Black Box’s freshest training videos that are sure to sharpen your competitive edge in Amazon product research in 2024. Lastly, in our Pro Training Tip of this week, Bradley discusses the feature inside Helium 10 that is most slept on. Listen/watch now to learn what it is and transform your approach with these cutting-edge tools and strategies! Thanks for tuning into this episode of the Helium 10 Weekly Buzz. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Youtube Shopping02:26 - Amazon Grocery04:26 - Amazon Clothing Gains05:51 - TikTok Shop Usage07:02 - Amazon Brazil07:40 - Drone Deliveries08:23 - Helium 10 Elite Workshop In Madrid, Spain08:54 - Helium 10 New Feature Alerts15:18 - Pro Training Tip: The Most Slept-On Helium 10 Feature Transcript Bradley Sutton: YouTube shopping updates. Amazon launches new grocery delivery service. Amazon fashion is on the rise. This and more stories on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, Walmart, e-commerce world. We give you training tips of the week and we also let you know what new Helium 10 features are available. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: Just like a few articles, a handful of articles today, but wanted to bring out what I thought might be interesting to you. Our first one is actually from Modern Retail and it's entitled how YouTube Shopping is Upping Its Social Commerce Competition with TikTok. Now YouTube Shopping. You might not have heard of this article it's actually a couple weeks old already, but just wanted to highlight it because we didn't highlight it last week. There wasn't enough room but it's talking about updates to the YouTube shopping feature, especially in regards to what's going on with influencers, content creators and the ability to monetize their channels. You know, I think Amazon and other platforms are definitely seeing how successful TikTok shop has been in. And now in YouTube shopping there's an affiliate hub that gives creators access to more than 300 of YouTube's partner brands, like Target, Alta and Adidas. So this is not some TikTok shop killer. The fact that it's only available at 300 partner brands means, you know, obviously this is not something that would affect third-party sellers yet, but it's just interesting to see where the space is going when it comes to social commerce and influencer marketing. I think this is definitely going to increase and your success, or your sales on Amazon, is going to partly be tied to how well can you get affiliates, influencers, to promote your product effectively. And, of course, obviously the perennial question is all this costs money. Cost percentage here, percentage there you know they want, you know affiliates want to make money. Where are you going to find these percentages in order to stay profitable? But interesting to see YouTube now kind of I don't want to say jumping on the TikTok bandwagon, but maybe moving towards that direction. Bradley Sutton: Another Amazon update is from Amazon itself. It says Amazon's new grocery delivery subscription offers big savings to Prime members and EBT customers. So what is this Basically? Now, ...
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    19 mins
  • #555 - Maximize Amazon Profits with the New Freedom Ticket

    #555 - Maximize Amazon Profits with the New Freedom Ticket
    Apr 23 2024
    Join us on a journey through the world of e-commerce with the latest release of the revamped Freedom Ticket 4.0 course by Helium 10. This comprehensive training course, tailored for Amazon and Walmart sellers, brings forth the hard-earned wisdom of industry veterans. Listen in as Kevin King reveals the inspiration behind Freedom Ticket, designed to combat the misinformation spread by the infamous 'Lambo gurus' in the space. Our conversation unpacks the wealth of knowledge shared by our esteemed guests on subjects ranging from the nitty-gritty of Amazon patents to the essentials of e-commerce insurance, Amazon compliance, and the art of hiring and managing virtual assistants with Josh Hadley. In this episode, we also underscore the critical importance of intellectual property for entrepreneurs carving their niche in the e-commerce landscape. Our dialogue with guest experts such as Chris McCabe provides actionable insights into maintaining a healthy Amazon account amidst a sea of policy changes. Learn about the intricacies of insurance requirements from Ashlin Hadden, the strategic timing for patent applications from Rich Goldstein, and the importance of understanding the legal frameworks that underpin successful online selling. Our exploration continues with a practical guide to navigating the financial and regulatory aspects of running an Amazon business. Hear firsthand from experts about setting competitive employee salaries, the significance of meeting Amazon's insurance mandates, and the proactive steps for securing trademarks and brand registry. We also tackle the dos and don'ts of insert cards and highlight the valuable resource that is Google Patents for those seeking product inspiration. Every bit of advice is aimed at empowering sellers to maintain profitability while adhering to Amazon's evolving guidelines. So tune in for a masterclass in building and sustaining a thriving e-commerce business. In episode 555 of the Serious Sellers Podcast, Bradley, Kevin, Ashlin, Rich, Chris, and Josh discuss: 00:00 - The New Freedom Ticket 4.001:56 - False Promises of Lambo Gurus 12:04 - Amazon's Insurance Requirements for Sellers 16:47 - Importance of Patents for Amazon Sellers 21:12 - Importance of Trademarks for Amazon Sellers21:31 - Staying Profitable on Amazon FBA24:30 - Challenges With Abuse Suspensions and Reviews29:01 - Hiring VAs and Managers for Amazon Businesses35:18 - Determining VA Salaries Based on Skills38:25 - Q&A With Our Guests ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we're introducing the newest version of the best training course for Amazon sellers out there, Freedom Ticket including. We've got some special guests who are going to give us some strategies that range from Amazon patents to compliance, to insurance, hiring VAs and more. How cool is that? Pretty cool, I think you want to see the size of your niche or your market? Maybe how much sales overall is it generating? And, more importantly, how the size of your piece of that pie changes over time? Or maybe you want to know when there's a new mover or shaker, an up and comer in your niche that you need to be on the lookout for. You can monitor these things and more with Market Tracker by Helium 10. Find out more information at h10.me/markettracker. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is a show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And today we've got a special episode, a little recap, of our reintroduction to Freedom Ticket 4.0, the premier course for Amazon sellers and Walmart sellers out there. And today we have some special guests like Chris McCabe and Josh Hadley, Ashlin Hadden, Rich Goldstein, who are going to give us strategies about what their topics in Freedom Ticket was. That can help Amazon sellers right now, including Kevin King with a little bit of a history lesson on the Freedom Ticket course. So, to find out what we can learn from them, let's go ahead and hop into the workshop. And we have a special guest who's just gonna be on here for a little bit Kevin King. All right, I know you're only gonna be here for about five minutes, but for everybody out there, just can you give like a brief history of how the Freedom Ticket came about? And then now even people are asking in the chat like what's different about the new Freedom Ticket 4.0? Kevin King: Yeah, sure. So the way the Freedom Ticket 4.0? Yeah, sure. So the way the Freedom Ticket came about originally is back in around late 2016. ...
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    42 mins
  • #554 - Walmart PPC Campaign Setup And Strategy Q&A

    #554 - Walmart PPC Campaign Setup And Strategy Q&A
    Apr 20 2024
    Let’s explore Walmart PPC advertising and its potential with the guidance of the incredible Destaney Wishon! In this riveting session, Carrie and Destaney take us on a comprehensive journey through the landscape of Walmart's pay-per-click platform. She contrasts Walmart's strategies with industry giants like Amazon and Google while emphasizing the unique advantages that come with Walmart's strong retail foundation. For those of you looking to break into or expand your understanding of Walmart's burgeoning online marketplace, Destaney's wisdom is an indispensable asset. Throughout our discussion, we tackle the subtle art of crafting effective advertising strategies for Walmart. We begin by casting a wide net with auto campaigns, gathering the crucial data that sharpen our approach for more targeted ad groups later on. Destaney highlights the significance of fine-tuning product listings to meet Walmart's specific guidelines, and how this can dramatically improve your search algorithm outcomes. We also peek into the untapped potential of video and sponsored brand ads on Walmart, and share expert tips on leveraging tools like Helium 10 for keyword research. The knowledge shared here is a goldmine for sellers aiming to capitalize on the low advertising costs within certain categories on Walmart's platform. As we round off this episode, we discuss the nuances of optimizing product placement and advertising strategies, drawing insights from the evolution of Walmart's auction system. Destaney provides us with actionable strategies for bid management and placement optimization that hinge on a deep understanding of data and market trends. We unpack the anticipated developments in Walmart's PPC landscape, including the possibility of introducing negative keywords in auto campaigns, and how tools like Adtomic can revolutionize sellers' PPC management. Join us for an episode packed with strategic insights that promise to elevate your advertising game on one of today's fastest-growing online retail platforms. (Time Stamps) - In episode 554 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Walmart PPC Campaign Setup and Management04:39 - Comparing Amazon and Walmart Advertising07:25 - Optimizing Walmart PPC Campaigns for Beginners 15:58 - Understanding Walmart Auction System for Advertising19:56 - Digital Shelf Advantageous for Sales24:27 - Common Mistakes in Advertising on Walmart25:15 - Optimizing Keywords and Advertising on Walmart29:41 - Importance of Conversion Rate Optimization30:39 - Walmart Wednesday PPC Insights ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: How should you set up your Walmart PPC campaigns, should you run automatic campaigns on Walmart, and how Adtomic can help you to better manage your Walmart PPC. This and so much more on this week's episode of Walmart Wednesday. Bradley Sutton: How cool is that? Pretty cool, I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So, track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with Keyword Tracker by Helium 10. For more information, go to h10.me/keywordtracker. Carrie Miller: Hello everyone and welcome to another episode of this Serious Sellers podcast hosted by Helium 10. My name is Carrie and this is our Walmart Wednesday, where we talk about everything Walmart, and I'm very, very excited today because we have an amazing guest. I've actually been wanting her to come on for quite some time because I've had a lot of PPC questions and so I am so excited to have a PPC expert in here. So, we have Destaney Wishon, and so I'm going to bring her on. Hey, Destaney, how's it going? Destaney: Hello, hello, it's going well. How are you? Carrie Miller: Good. Thank you, I'm very, very excited, as I told you before, to have you on here. I know there's going to be a lot of questions that people are going to have, so I have a list of questions actually already that I know people have asked before and I'm going to start asking you those as well. But before we get started, just for anyone who isn't familiar with who you are, can you give a little kind of like intro background and who you are? Destaney: Yeah, of course. So, Destaney Wishon, CEO and founder of what was formerly Better AMS and is now Better Media. We really got started in this space managing Amazon advertising for the last seven years, I think back in the old days when it was Vendor Central, Seller Central and you had like AMS and different ad types and things are a lot more simple, which is going to ...
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    31 mins
  • Helium 10 Buzz 4/19/24: Amazon Prime Day 2024 Dates | Sponsored Brands Update

    Helium 10 Buzz 4/19/24: Amazon Prime Day 2024 Dates | Sponsored Brands Update
    Apr 19 2024

    Listen in as Bradley plays detective to predict the dates for Amazon Prime Day 2024. We also unpack the latest buzzing innovations from Amazon advertising and Helium 10.

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

    We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Live introduces an interactive and shoppable channel on Prime Video and Amazon Freevee https://www.aboutamazon.com/news/entertainment/amazon-live-free-channel-prime-video-freevee-shopping Amazon says 'Project Curiosity' wasn't a secret operation to spy on rivals https://qz.com/amazon-project-curiosity-spying-report-1851420549 Join us for to the Helium 10 Elite / AVASK Plus Madrid Seller Workshop! https://h10.me/elitespain 9 unique ways Amazon packages are delivered around the world, from e-bikes to mules

    https://www.aboutamazon.com/news/transportation/unique-amazon-delivery-methods Lastly, Bradley has the deets on Helium 10's latest updates, from deep-diving analytics on the Profits tool to the game-changing Review Analyzer Pro that digs into customer sentiments like a pro. Plus, we'll play around with the new AI Image Generator inside our Listing Builder tool – the virtual artist that's about to transform your product images from meh to mesmerizing. This new tool generates a variety of themed images to visually enhance your listing images, A+ Content, Amazon Posts, and more!

    In this episode of the Weekly Buzz by Helium 10, Bradley talks about:

    • 00:44 - Prime Day 2024 Dates Announced?
    • 02:54 - Amazon Live x Prime Video
    • 05:15 - Sponsored Brands Update
    • 06:10 - Amazon Spies?
    • 08:42 - Battery Compliance
    • 09:57 - Helium 10 Spain Event
    • 10:42 - Prime Donkey Delivery
    • 12:46 - Follow Helium 10 On TikTok
    • 13:37 - Helium 10 New Features

    Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

    Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

    Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

    • Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
    • Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
    • Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
    • SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
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    22 mins
  • #553 - 2024 Amazon Product Research Masterclass

    #553 - 2024 Amazon Product Research Masterclass
    Apr 16 2024

    Ever felt like you were just one product away from striking it rich on Amazon? That's the tantalizing possibility we explore as we dive into the art of Amazon product research using Helium 10's Blackbox tool. This episode is your compass to navigate the e-commerce landscape, offering a masterclass on seizing those elusive product opportunities that could propel your financial success to new heights. We're not just talking theory here; Our host, Bradley Sutton is pulling back the curtain on Black Box's massive database, its different keyword and niche exploration tools, and the game-changing impact of Amazon’s Brand Analytics data mixed into it.

    Picture yourself uncovering hidden gems among Amazon's top sellers, skillfully leveraging competitor data like a seasoned pro. That's exactly what we're tackling in this episode, where he breaks down how to analyze a rival's portfolio of products to inspire your own potential Amazon product innovations. We're diving into the deep end of keyword searches, emphasizing those potent long-tail phrases with great search volume. With Bradley’s guidance, you'll be equipped to expand your product line strategically, positioning yourself to tap into Amazon's competitive marketplace and watch those sales figures soar.

    As the journey wraps up, we don't just leave you with a map—we hand you the spyglass to zoom in on niche markets calling out for exploration. Discover how title density can catapult you to the top of Amazon's search results or how a strategic Amazon PPC campaign can breathe new life into your selling strategies. Whether you're a newcomer to the Amazon selling scene or an old hand looking to sharpen your edge, this episode is packed with wisdom that could see your profits skyrocket thanks to Helium 10's arsenal of tools. So buckle up and get ready to transform your approach to Amazon product research!

    In episode 553 of the Serious Sellers Podcast, Bradley discusses:

    • 01:25 - Amazon Product Research With Helium 10's BlackBox Tool
    • 02:08 - Introduction and Overview To Black Box by Helium 10
    • 05:06 - How To Find Potential Products with Opportunity To Sell
    • 12:41 - How To Research a Brand’s or Seller’s Top Products
    • 14:59 - How To Find Product Opportunity by Searching for Keywords
    • 21:40 - How To Find Product Opportunity by Looking at the Top 10 Search Results
    • 24:46 - How To Find Product Opportunity Using Amazon Brand Analytics
    • 29:09 - How To Search And Filter Amazon Brand Analytics Keywords
    • 31:48 - How To Find Competitors For Any Amazon Product
    • 35:04 - How To Hyper-Filter Amazon Search Results Without Being on Amazon
    • 37:44 - How To View the History of Items Frequently Bought Together With Other Amazon Products
    • 41:55 - Helium 10 Seller Connect Forum

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
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    43 mins
  • #552 - Amazon Dayparting, PPC for Voice Search, and New Adtomic Bid Optimization Rules

    #552 - Amazon Dayparting, PPC for Voice Search, and New Adtomic Bid Optimization Rules
    Apr 13 2024

    Ever find yourself navigating Amazon PPC, only to feel like you're missing the secret map? Fear not, because PPC expert Vince Montero joins us to illuminate the path with the game-changing Adtomic tool. With Vince's adept guidance, we dissect the art of bid adjustments, underscore the value of setting realistic ACoS targets, and reveal how to concoct bid rules tailored to your campaign's aspirations. If you're entangled in the web of managing branded and ranking campaigns, Vince's insights on their unique dynamics are your lifeline to clarity and control.

    Tackling the strategic battlefield of PPC bid adjustment, the episode lays bare the tightrope walk between automated precision and the essential human touch. We share pearls of wisdom on the necessity to periodically scrutinize bid changes with your own two eyes, guaranteeing that your decisions are fueled by solid spend thresholds and sales data. By integrating different expenditure tiers and impressions, we arm you with the tactics to sidestep the quicksand of inflating bids on lagging keywords. Plus, we shed light on how to ensure harmony within your bid rules, avoiding the snare of conflicting criteria.

    Amazon search is blowing towards the era of voice search, let’s explore its burgeoning influence on Amazon PPC strategies. As shoppers cozy up to AI companions and Alexa for their purchasing needs, we discuss the strategic inclusion of conversational, long-tail keywords. Moreover, we tackle the high seas of ACoS rates during product launches, steering you through the initial tempest into calmer waters where optimization can begin. Whether you're charting the advanced realms of day-parting for bid adjustments or seeking to elevate your listing's visibility, this episode is the compass you've been seeking in the vast ocean of Amazon PPC.

    In episode 552 of the Serious Sellers Podcast, Carrie and Vince discuss:

    • 01:45 - Amazon PPC Optimization With Adtomic
    • 07:16 - Optimizing ACoS Percentage Gradually
    • 12:15 - Strategic Bid Adjustment for Amazon PPC
    • 13:46 - Optimizing PPC Ad Spend Strategy
    • 16:34 - Keyword Performance Optimization Rules
    • 19:16 - Impact Of Voice Search In Amazon PPC
    • 22:48 - Utilizing FAQs for Amazon Listings
    • 28:19 - Amazon PPC Strategy and Optimization
    • 29:58 - Amazon Sales Attribution for Advertised ASINs
    • 33:09 - Voice Search Optimization Tools Discussion

    ► Instagram: instagram.com/serioussellerspodcast

    ► Free Amazon Seller Chrome Extension: https://h10.me/extension

    ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

    ► Learn How To Sell on Amazon: https://h10.me/ft

    ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
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    35 mins
  • Helium 10 Buzz 4/11/24: Dietary Supplement Policy Updates | Amazon's Focus On AI | New Freedom Ticket Course

    Helium 10 Buzz 4/11/24: Dietary Supplement Policy Updates | Amazon's Focus On AI | New Freedom Ticket Course
    Apr 11 2024
    We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon updates its dietary supplements seller’s policy https://www.nutraingredients-usa.com/Article/2024/04/05/Amazon-updates-its-dietary-supplements-seller-s-policy# eBay Uses AI to Deliver Personalized Recommendations to Fashion Shoppers https://www.pymnts.com/news/ecommerce/2024/ebay-uses-ai-to-deliver-personalized-recommendations-to-fashion-shoppers/ Magento bug exploited to steal payment data from ecommerce websites https://www.techradar.com/pro/security/magento-bug-exploited-to-steal-payment-data-from-ecommerce-websites Amazon invests $25 million in a 10-year research collaboration to advance AI https://www.aboutamazon.com/news/innovation-at-amazon/amazon-invests-25-million-in-a-10-year-research-collaboration-to-advance-ai Amazon announces over €700 million investment in robotics and AI powered technologies across Europe https://www.aboutamazon.eu/news/innovation/amazon-announces-over-700-million-investment-in-robotics-and-ai-powered-technologies-across-europe Exclusive: The FTC is probing Amazon’s new controversial fees in its $140 billion seller business https://fortune.com/2024/03/08/ftc-amazon-seller-fees-inbound-placement-low-inventory-antitrust/ We’re proud to announce the launch of the new and improved Freedom Ticket course! Our award-winning, best-in-class FBA course has been streamlined and updated, so it delivers even more value in less time—setting up Freedom Ticket students just like you for sustainable Amazon success in 2024 and beyond. https://www.helium10.com/blog/freedom-ticket-fba-course/ And, for an added edge in the e-commerce arena, Carrie Miller shows us a savvy strategy for leveraging Helium 10's Cerebro for your Walmart listings, serving up another round of invaluable tips and tricks for selling on Walmart.com. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:46 - Supplement Policy Update02:05 - Ebay Utilizes AI02:57 - Magento Payment Vulnerability03:36 - Amazon Invests in AI06:35 - FTC Probing about New Fees07:15 - New Freedom Ticket Course09:35 - Pro Training Tip: Cerebro for Walmart Transcript Carrie Miller: Amazon updates its dietary supplement sellers policy. Amazon and eBay invest heavily in AI for their e-commerce platforms, and what does the FTC have to say about all of the new fees for storage that Amazon has imposed? This and so much more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think Carrie Miller: Welcome to another episode of the Serious Sellers podcast hosted by Helium 10. My name is Carrie and this is our weekly buzz episode, where we give you all of the latest Amazon, Walmart and e-commerce news. We also give you a serious strategy for serious sellers at any level. So let's go ahead and see what's buzzing. Okay, so let's go ahead and get into our first article, and this first article is about how Amazon is updating their dietary supplement sellers policy. Now, this is kind of a long time coming. This has been in the works for a few years, and so basically, what's happening is, instead of the seller being able to send in their third party testing and certificates and just submit them through Seller Central, now the analysis has to be done and sent straight from a lab to Amazon. So it's actually a more direct approach. They want to make sure they can really verify that these supplements have been third-party tested, and that goes for all the compliance that they have. So what it says is that if you want to ensure that your listings are compliant with the policy, that you just need to go to manage your compliance dashboard and initiate the test for each of these products. This actually came about because there was a private lab that was actually testing the quality. So the quality some of the dietary supplements on Amazon was requested question repeatedly over the past several years and they found that maybe some of the supplements didn't have exactly what they said in them. So this is probably a really good thing for consumers and, you know it'll help the sellers to really be able to verify that their products are really legit and what they say. They are so curious to know what you think. If you are a nutritional supplement seller, what do you think about this new qualification that you have to or compliance thing that you have to do? Carrie Miller: Okay, next article is about eBay, and eBay is actually using AI to deliver personalized recommendations to fashion shoppers. Now, this, I think, is really cool because a lot of stuff on eBay is used and so when somebody looks at some sort of a style, they actually are going to recommend similar style products. ...
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    13 mins