We’re hosted our eighth live roundtable as part of our 2021 annual content series, around setting up an outbound sales function.

Get ideas, inspiration and advice from our panel of experts, who will share and discuss their own experiences and open the floor to questions from the audience.

Topic:
Building A High Performance Outbound Sales Team Culture

Agenda:
We’ll be answering your questions around (but not limited to):
What exactly IS team culture and how do you improve it
Getting your team to bond – what we’ve seen work well and not work well
How to drive team performance
What motivates individuals and how that impacts results
Different ways to manage that bring out the best in your team
Inspiring ways to celebrate achievements

Host:
Owen Richards – Founder & CEO at Air Marketing

Speakers:
Sean Hayes – Director of Business Development EMEA at Aircall
Danielle Benavidas – Sales Development Manager at Tipalti
Neil Bhuiyan – Sales Development Manager, EMEA at Happeo
Joana Costa – Team Manager at Funding Circle UK

Who is it for?
Founders
Sales Leaders
Revenue Leaders

We hosted our seventh live roundtable as part of our 2021 annual content series, around setting up an outbound sales function.

Get ideas, inspiration and advice from our panel of experts, who will share and discuss their own experiences and open the floor to questions from the audience.

Agenda:
We’ll be answering your questions around (but not limited to) how to:
1. Introduction – Your first impression and the way you start the call is critical
2. Pitch – Telling your prospect why you’re calling and what you have to offer
3. Transition to questioning/discovery – Often a missed part of the cold call
4. Discovery/questions – The part where you uncover whether there is a good fit between your offering and your prospect’s situation
5. Objection handling – How you respond to questions and objections will define your success, so how do you overcome these?
6. Close/wrap up – If you don’t ask, you don’t get. So how do you close for the meeting?

Host:
Owen Richards – Founder & CEO at Air Marketing

Speakers:
Marco Alfano-Rogers – Sales Director at Air Marketing
Jonathan Finch – Director of Group Sales at Sales Geek
Alex Shrimpton – Enterprise Sales Manager at Infinity

Who is it for?
Sales Professionals (BDEs, BDRs, SDRs, Sales Leaders/Managers)
Revenue Leaders
Founders

We hosted our sixth roundtable as part of our 2021 content series, around setting up an outbound sales function. 

Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.

Agenda

We answered questions around (but not limited to):

1. The need to work in partnership with one another
2. Creating an environment that integrates well
3. Processes
4. CRM and tech stack
5. Sharing well-defined objectives
6. Implementing a feedback loop for better alignment throughout your organisation
7. Evaluating the results, and adjusting your strategy to respond to your customer
8. Celebrating success
   
   

Host
Owen Richards – Founder & CEO at Air Marketing

Speakers
Neil Clarke – Commercial Director at Air Marketing
Gareth Mapp – Director of Sales & Marketing at Software Solved
Louis Fernandes – Vice President, Sales, EMEA at Uberall

Who is it for?
Founders, Sales Leaders, and Revenue Leaders

We hosted our fifth roundtable as part of our 2021 content series, around setting up an outbound sales function. 

Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the audience.

Agenda

We answered questions around (but not limited to):

1. The options available
2. What we’ve seen work well and not work well
3. Weighing up the cost
4. What is worth investing in
5. The human element of sales
6. Getting your sales tech stack balance right

Host

Owen Richards – Founder & CEO at Air Marketing

Speakers

Neil Clarke – Commercial Director at Air Marketing

Andrew Wood  – Chief Commercial Officer & Co-Founder at Willo

Ben Smith – Manager, Business Development at Reachdesk

Who is it for?

Founders, Sales Leaders, and Revenue Leaders.

We hosted our fourth live roundtable as part of our 2021 annual content series, around setting up an outbound sales function.

Get ideas, inspiration and advice from our panel of experts, who will share and discuss their own experiences and open the floor to questions from the audience.

Host:
Owen Richards – Founder & CEO at Air Marketing

Speakers:
Neil Clarke – Commercial Director at Air Marketing
Michael Hanson - Founder & CEO at Growth Genie
Kaitlen Kelly - Senior Manager of Sales Development at Outreach

Who is it for?
Founders
Sales Leaders
Revenue Leaders

We hosted our third live roundtable as part of our 2021 annual content series, around setting up an outbound sales function.

Get ideas, inspiration and advice from our panel of experts, who will share and discuss their own experiences and open the floor to questions from the audience.

Host:
Owen Richards – Founder & CEO at Air Marketing

Speakers:
Neil Clarke – Commercial Director at Air Marketing
Gerry Hill – Regional Vice President - EMEA - ConnectAndSell

Who is it for?
Founders
Sales Leaders
Revenue Leaders

We hosted our second roundtable as part of our annual content series, around setting up an outbound sales function. Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.

Agenda

We answered questions around (but not limited to):

1. Training

2. Mentoring

3. Culture

4. Setting targets & expectations

5. Communicating your business’ vision

6. Embracing ‘ready to go’ attitudes

Host

Owen Richards – Founder & CEO at Air Marketing

Speakers

Neil Clarke – Commercial Director at Air Marketing

Shabri Lakhani – Founder & CEO at SalesWorks

Georgina Aspden – Sales Development Manager at Perkbox

Who is it for?

Founders, sales leaders, SDR Managers and revenue leaders.

In 2021, we hosted our very first LIVE roundtable as part of our annual content series, around setting up an outbound sales function. Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.

Agenda

We answered questions around (but not limited to):

1. Setting targets, forecasts and stakeholder expectations (including how far forward to forecast cost of wages and on costs, expenses (other), and revenue)

2. Building your playbook

3. Choosing your channels

4. Defining your messaging

5. Building your data strategy

6. Hiring the right people

Host

Owen Richards – Founder & CEO at Air Marketing

Speakers

Neil Clarke – Commercial Director at Air Marketing

Greg Freeman – VP Revenue at kleene.ai

Who is it for?

Founders, sales leaders and revenue leaders.