Social Media Decoded  By  cover art

Social Media Decoded

By: Michelle Thames
  • Summary

  • How do I grow my brand on social media? How do I come up with content to post? Can I become an influencer? Is it possible to make money online? Welcome to Social Media Decoded a podcast dedicated to helping creatives, influencers, business owners and entrepreneurs simplify social media and thrive online. Hosted by Michelle Thames a social media strategist, influencer, and owner of Thames Media Solutions. Michelle brings you all the best tips to help you understand social media better. Sharing the best tips like social media strategies, business tips to help you succeed. Michelle shares actionable tips that you can implement and see results. Michelle's strategies have helped her and her clients build multiple six-figure businesses utilizing social media. Michelle also has over 11 years of experience as a content creator and influencer. She has worked with brands such as Lenovo, Dollar Eighty, Toyota, Olay, Subway, Country Financial, and many more. Michelle loves spending her time researching social media and how it affects businesses online and brings a wealth of knowledge to this podcast. Michelle delivers her best social media advice every week, so make sure you bring your pens and notepads because gems will be dropped. She also interviews some of the best experts in the industry bringing you all the secrets to help you grow and succeed on social media. Social Media Decoded is the place for real conversations. Get inspired and take real action! Are you ready to thrive on social media? Tune in!
    © 2024 Social Media Decoded
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Episodes
  • Growing Your Instagram Following Organically: Strategies That Actually Work
    Jul 29 2024

    JOIN THE SOCIALLY SAVVY CIRCLE

    In this episode, Michelle shares proven strategies for organic Instagram growth. She emphasizes the importance of organic followers who are genuinely interested in your content and brand. Michelle highlights the power of authenticity and building a community on Instagram. She discusses the types of content to create, the importance of consistency, and the use of hashtags. Michelle also talks about the need for engagement, collaboration with other brands, tracking analytics, and having patience in the process of organic growth.

    Takeaways

    • Organic followers are genuinely interested in your content and brand, and are more likely to engage and become customers.
    • Authenticity is key in building a community on Instagram. Share your story, values, and personality. Tailor your content to meet the needs of your audience by understanding their interests and problems.
    • Consistency in posting is important to be seen by the Instagram algorithm and to build trust with your followers.
    • Use relevant hashtags and engage with your audience regularly to increase visibility and connection. Collaborate with other brands or influencers to reach new audiences and create co-branded content.
    • Track your analytics to understand what's working and adjust your strategy accordingly. Organic growth takes time and effort, so be patient and stay consistent in your efforts.
    Chapters

    00:00 Introduction and Importance of Organic Growth
    01:47 The Power of Authenticity and Building a Community
    04:10 Consistency and the Use of Hashtags
    06:03 Engagement and Collaboration for Growth
    10:34 Tracking Analytics for Insights
    11:58 The Importance of Patience in Organic Growth

    JOIN THE SOCIALLY SAVVY CIRCLE

    Book your 1:1 Coaching Call Here

    Book your marketing makeover here

    Catch up on other podcast episodes on Apple and Spotify

    Follow Michelle on Instagram

    Support the Show.

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    15 mins
  • Why Every Brand Needs a Facebook Group
    Jul 26 2024

    JOIN THE SOCIALLY SAVVY CIRCLE

    In this episode, Michelle Thames discusses the power of community building through Facebook groups. She emphasizes that Facebook groups are not outdated and can be a secret weapon for brands. The main reasons to invest in a Facebook group are direct engagement, creating a sense of community, and gaining valuable insights. Michelle provides tips for building a thriving Facebook group, including defining its purpose, creating engaging content, setting clear rules, and being an active participant. She also announces the launch of a Facebook community called the Socially Savvy Circle.

    Takeaways

    • Facebook groups are a powerful tool for building a loyal community and generating leads for your business.
    • Groups create a sense of belonging and allow your audience to interact with each other, fostering brand loyalty.
    • Facebook groups provide a space for direct engagement with your audience, allowing you to answer questions, gather feedback, and build relationships.
    • The conversations happening in your group can provide valuable insights into your audience's preferences and needs.
    • To build a thriving Facebook group, define its purpose, create engaging content, set clear rules, and be an active participant.
    • The Socially Savvy Circle is a new Facebook community for social media professionals and entrepreneurs to connect, learn, and grow together.
    Chapters

    00:00 The Power of Facebook Groups
    03:41 Creating a Sense of Community
    04:10 Gaining Valuable Insights
    06:47 Tips for Building a Thriving Facebook Group

    JOIN THE SOCIALLY SAVVY CIRCLE

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    16 mins
  • The Secret Sauce to Social Media Success (That No One's Telling You)
    Jul 24 2024

    In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The third mistake is getting caught up in vanity metrics, such as likes and followers, instead of focusing on meaningful engagement. The secret sauce to social media success is authenticity, as people are more likely to connect and trust brands that are genuine.

    Takeaways

    • Mistake #1: Content chaos - Posting sporadically without a plan leads to inconsistency and a lack of strategy, which turns off the audience.
    • Mistake #2: 'Me, me, me' message and mess - Constantly self-promoting without providing value to the audience leads to disengagement.
    • Mistake #3: Vanity metrics vortex - Focusing solely on likes, comments, and followers doesn't provide the whole picture of audience engagement.
    • The secret sauce to social media success is authenticity, as it builds trust and connection with the audience.
    Chapters

    00:00 Introduction: The Secret Sauce to Social Media Success
    01:51 Mistake #1: Content Chaos
    04:10 Mistake #2: 'Me, Me, Me' Message and Mess
    05:12 Mistake #3: Vanity Metrics Vortex
    06:38 The Power of Authenticity
    09:05 Free Challenge: Turning Mistakes into Moneymakers

    JOIN THE FREE 5-DAY FOLLOWERS TO CLIENTS CHALLENGE

    Book your 1:1 Coaching Call Here

    Book your marketing makeover here

    Catch up on other podcast episodes on Apple and Spotify

    Follow Michelle on Instagram

    Support the Show.

    Show more Show less
    13 mins

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Iam_jujup’s Review

This podcast has truly provided “actionable” advice that I have been able to easily apply on my Instagram, Tik Tok & YouTube accounts. If you want free game on how to grow an authentic community on social media, tune in! If you are willing to learn and apply, this podcast is especially for you!
Also, michelle is super sweet! I personally dm’d her on IG, regarding a question I had. She was actively engaged and responsive. I think that’s a plus to know that she’s a real person and clearly loves what she does!
Thank you Michelle!

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