In this episode, Michelle Thames discusses the secret sauce to social media success and reveals the three biggest mistakes entrepreneurs make on social media. The first mistake is content chaos, where entrepreneurs post sporadically without a plan. The second mistake is the 'me, me, me' message and mess, where entrepreneurs constantly self-promote without providing value to their audience. The third mistake is getting caught up in vanity metrics, such as likes and followers, instead of focusing on meaningful engagement. The secret sauce to social media success is authenticity, as people are more likely to connect and trust brands that are genuine.

Takeaways

• Mistake #1: Content chaos - Posting sporadically without a plan leads to inconsistency and a lack of strategy, which turns off the audience.
• Mistake #2: 'Me, me, me' message and mess - Constantly self-promoting without providing value to the audience leads to disengagement.
• Mistake #3: Vanity metrics vortex - Focusing solely on likes, comments, and followers doesn't provide the whole picture of audience engagement.
• The secret sauce to social media success is authenticity, as it builds trust and connection with the audience.

00:00 Introduction: The Secret Sauce to Social Media Success
01:51 Mistake #1: Content Chaos
04:10 Mistake #2: 'Me, Me, Me' Message and Mess
05:12 Mistake #3: Vanity Metrics Vortex
06:38 The Power of Authenticity
09:05 Free Challenge: Turning Mistakes into Moneymakers

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