00:00 Introduction and Background

02:23 Transitioning from Engineering to Sales

07:41 Winning President's Club and Earning Patents

15:56 Receiving the Diagnosis and Adopting a Positive Mindset

26:45 Optune: Disrupting Cancer Growth

32:34 Cherishing Moments and Leaving a Legacy

34:48 Fishing Adventures and Memorable Experiences

36:05 Singing a Duet with Tim McGraw

45:27 Advocating for the Promising Pathway Act

Mike’s original post on LinkedIn https://www.linkedin.com/posts/mikefhugo_humble-musicindustry-share-activity-7029537857627160578-Ieam/

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00:00 Introduction and Celebration of New Beginnings

02:13 Understanding the Influence Framework

09:50 Principles of Persuasion Explained

15:21 Applying Persuasion in Marketing Funnels

22:50 Recommended Books on Persuasion

32:56 Ethics of Persuasion vs. Manipulation

Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech

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00:00 Introduction and Commercial Reminders

02:35 Background and Creation of The Goknee

05:38 The Limitations of Current Physical Therapy in Knee Replacement Recovery

08:23 The Goknee: A More Advanced Home Exercise Program

13:40 The Comprehensive Solution of The Goknee

18:21 Barriers to Adoption and Marketing Challenges

29:48 The Challenges of Working with Large Orthopedic Companies

32:13 Conclusion and Call to Action

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Learn how Showpad helps medtech marketing teams use data to grow pipeline and drive adoption. https://showpad.com/stateofmedtech

Timestamps 00:30 Meet Neil Patel: Marketing Legend

02:16 Marketing Evolution: Then and Now

04:02 Effective Marketing Strategies for Startups

06:02 Understanding Customer Value and Profitability

09:53 SEO Best Practices and Insights

18:09 Content Creation and Leveraging AI in Digital Marketing

22:07 The Importance of Data and Analytics in Marketing

22:35 Human vs. AI-Generated Content in Digital Marketing 2024

23:38 AI in Digital Ad Campaigns: Insights and Adjustments

24:01 The Ethical Dilemma of AI-Generated Content in Marketing

28:28 The Power of Corporate Brands Over Personal Brands

36:33 Strategies for New Marketing Agency Owners

40:55 Recommended Books for Marketers and Leaders

42:21 Conclusion and Final Thoughts

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00:00 Introduction and Welcome

00:32 Guest Introduction: Mark McKenna

00:42 The Prometheus Acquisition by Merck

01:01 Mark's Career Journey and Decision to Join Prometheus

04:55 Challenges and Strategies in the First Year

06:48 Key Inflection Points and Fundraising

08:58 Building a Competitive and Sustainable Company

13:32 Navigating Market Challenges and Competition

19:33 Reflections and Leadership Insights

21:32 Future of Biotech and Industry Concerns

24:42 Conclusion and Farewell

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00:00 Introduction to the State of MedTech

00:24 Welcome to the LSI Emerging MedTech Summit

00:45 Interview with Josh Defonso, CEO of Mendera

01:47 Challenges and Rewards in the MedTech Industry

02:40 The Vision Behind Mendera

04:59 The Genesis of Mendera

08:44 Commercial Break: LSI USA Summit 2025

11:22 Building the Mendera Team and User Research

14:43 Empowering Healthcare Providers with Robotics

18:24 Future Vision and Technology Adoption

19:47 Fundraising Success and Strategic Partnerships

20:41 The Importance of Ultrasound in Medical Robotics

21:33 Challenges and Innovations in Ultrasound Imaging

23:27 The Role of AI and Robotics in Healthcare

23:47 Choosing the Right Partners: Butterfly Network

31:42 Acquisition of Avail Med Systems

36:19 Future Plans and Investor Support

38:56 Closing Remarks and Call to Action

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00:00 Introduction and Overview

01:19 The Power of LinkedIn for Targeted Advertising

08:10 Understanding the Psychology of Early Adopters

12:57 The Technology Adoption Curve and Product Launch

15:39 Finding and Engaging Digital Opinion Leaders

20:34 Selecting the Right Digital Opinion Leader

25:00 Targeting the Right Audience on LinkedIn

27:05 Optimizing Your Ad Strategy on LinkedIn

29:05 Optimizing LinkedIn Ads

30:55 Balancing Thought Leadership and Conversion Objectives

35:15 The Importance of Top-of-Funnel Awareness

51:02 The AirPods Pro 2: Consumer Products in Healthcare

54:50 Taking a Holistic Approach to Marketing

Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers

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Want to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar

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00:00 Introduction and Welcome

00:26 Guest Introduction: Tori Smither, CEO of Endiotics

00:59 Marketing and Investor Outreach

02:59 The PillBot: Revolutionizing Endoscopy

05:35 Market Potential and Challenges

12:40 Regulatory Pathway and Clinical Trials

14:13 Commercial Plan and Future Prospects

16:00 PillBot's Technological and Economic Impact

28:44 Closing Remarks and Call to Action

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