• RERUN: The Ultimate Guide to Customer Journey Mapping for Coaches & Course Creators
    Jul 30 2024

    In this rerun episode, Sally discusses the customer's journey, emphasizing the "looking window" between highs and lows, when individuals actively seek help. She outlines seven key stages in the customer journey and automation campaigns, from lead generation to loyalty and reviews. Sally highlights the importance of aligning offerings with each stage to create a seamless customer journey and consistently engage with the audience, ensuring they receive the right information at the right time, reducing lead loss, and building brand loyalty.

    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin

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    23 mins
  • Mastering Sales Page Headlines: Part 12 of Our 16-Part Quick Tip Podcast Series
    Jul 26 2024

    In this episode of "Straight Talk with Sally," part 12 of a 16-part quick tip series on mastering sales page headlines, Sally discusses the importance of eliminating distractions to focus visitors on your sales copy. She emphasizes that the design of your sales page should guide readers towards the core purpose: inspiring them to click and make a purchase. Sally advises removing elements like sidebars, excessive headers, footers, and header menus that can divert attention away from the primary message and offer. By simplifying the page layout and minimizing distractions, you can keep readers engaged and encourage them to follow through with the desired action.

    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin

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    4 mins
  • Mastering Sales Page Headlines: Part 11 of Our 16-Part Quick Tip Podcast Series
    Jul 25 2024

    In this episode of "Straight Talk with Sally," part 11 of a 16-part quick tip series on mastering sales page headlines, Sally highlights the importance of making content scannable. She advises using a mix of short and long lines, short paragraphs, bullet points, and subheadings to avoid overwhelming readers. Sally also recommends ensuring readability, especially on mobile devices, by using a minimum font size of 16 pixels. These tips help create a visually appealing and easy-to-understand sales page, enhancing user experience.

    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin

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    6 mins
  • SPARKLE RERUN: Empowering Your Brand through Brand Values
    Jul 23 2024

    In this episode of Straight Talk with Sally, Sally emphasizes the importance of brand values in her business, which guide every decision and client interaction. She humorously shares how her bird often eats the value cards on her desk, highlighting their daily relevance. Sally outlines her six core values, including team synergy, a sharing culture, self-empowerment, authenticity, and good karma. She also discusses her personal struggles with weight and staying true to her values. Sally concludes by encouraging listeners to embrace their unique journeys and maintain integrity in all endeavors.

    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin

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    28 mins
  • Mastering Sales Page Headlines: Part 10 of Our 16-Part Quick Tip Podcast Series
    Jul 19 2024

    In this episode of our 16-part series on crafting a converting sales page, Sally covers tip number ten: including a Frequently Asked Questions (FAQ) section. This part of your sales page is crucial for overcoming objections and addressing common concerns that arise during sales calls, like attendance issues or payment plans. By preemptively answering these questions, Sally ensures that potential buyers have all the information they need, helping to boost confidence and conversion rates. Tune in next week as Sally continues with tip number eleven!


    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin

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    3 mins
  • Mastering Sales Page Headlines: Part 9 of Our 16-Part Quick Tip Podcast Series
    Jul 18 2024

    In this ninth part of our 16-part series, we're focusing on the power of testimonials on your sales page. Testimonials provide crucial social proof that validates your product or service in the eyes of potential buyers. Whether through written endorsements, screenshots of social media praise, or compelling video testimonials, showcasing real experiences helps overcome buyer objections and builds trust. Learn effective strategies to collect and present testimonials that resonate with your audience, addressing their concerns about time, money, and commitment. Join us next week as we dive deeper into gathering impactful testimonials and crafting persuasive stories that boost your sales page effectiveness.

    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin
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    6 mins
  • Build a Lead Magnet Funnel in 60 Minutes
    Jul 15 2024

    Struggling to get your lead magnet out on the internet? Do you feel like your are working yourself towards burnout but cannot see results of your hard work?


    Have you ever found yourself thinking, there must be a better way...


    I am here to tell you there is.


    Join us on Strategy with Sally where I show you how you can build a lead magnet funnel in 60 minutes.


    What you can expect:

    List Growth PDF: Learn how to create an irresistible lead magnet that your audience will love.
    How to Capture Leads: Discover the best practices for collecting email addresses and turning visitors into subscribers.
    The Power of Automation: We'll show you how to automate your funnel to save time and maintain consistent communication with your audience.
    Keeping It Simple: Easy-to-follow techniques that won’t overwhelm you.
    Money Is in the List: Understand why building a strong email list is crucial for long-term success and profitability.

    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin

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    1 hr and 49 mins
  • Mastering Sales Page Headlines: Part 8 of Our 16-Part Quick Tip Podcast Series
    Jul 12 2024

    In this segment, we're diving into tip number eight of our 16-part series: urgency and scarcity on your sales page. To maximize conversions, leveraging urgency is crucial. Whether it's a time-based urgency like a closing cart or expiring discount, or a scarcity-based urgency such as limited spots available, these tactics fuel FOMO (fear of missing out) and drive action. Learn how to implement countdown timers effectively using platforms like Kajabi to create a sense of urgency that compels your audience to act now rather than later.

    We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

    Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

    Connect with Sally and the Sparkle World:

    • Website: https://sparkleclassacademy.com/
    • Instagram: https://www.instagram.com/sallysparkscousins/
    • Youtube: https://www.youtube.com/@SallySparksCousins
    • Facebook: https://www.facebook.com/SallySparksCousin

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    4 mins