• You're Not Too Old — Your Greatest Success Might Still Be Ahead
    Nov 28 2025

    In this inspiring rerun episode of Straight Talk with Sally, Sally Sparks Cousins tackles one of the most common fears holding entrepreneurs back: "Am I too old to succeed?" After hearing countless people share their age on sales calls as if it were a limitation, Sally dives deep into the myths around age, success, and entrepreneurial timelines. She unpacks why society glorifies youthful "overnight successes," how comparison culture distorts our expectations, and why real, lasting success is far more common later in life. Sharing research, statistics, and relatable stories—including late bloomers like Vera Wang, Charles Darwin, and her own grandmother-in-law—Sally reveals how experience, emotional maturity, fluid intelligence, openness, and grit actually make older entrepreneurs more likely to thrive. You'll also take part in a powerful visual exercise that shows just how much life and impact you still have ahead of you. If you've ever questioned whether your time has passed, this grounded, energizing episode will remind you that your journey is far from over—and your biggest successes may only just be beginning.

    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    24 mins
  • How to Map Out Your Ideal Client Avatar — The Secret to Working Only with Clients You Love
    Nov 25 2025

    💜 How to Map Out Your Ideal Client Avatar — The Secret to Working Only with Clients You Love

    Are you tired of working with clients who drain your energy instead of lighting you up? Let's change that.

    Join Sally Sparks-Cousins LIVE on Tuesday, November 4 at 9 AM AST for a power-packed Strategy with Sally session on:
    ✨ How to identify exactly who your dream client is (and isn't!)
    ✨ The "A-Point Problem" — what's blocking you from attracting aligned clients
    ✨ How to uncover the real problems your clients face (not just what they think)
    ✨ How to craft your "I help…" statement with clarity and confidence

    💡 This is your first step to building a business that attracts your dream clients — the ones who are energized, aligned, and ready to take action.

    👉 Plus, you'll get a sneak peek into Sally's upcoming GSD Workshop, where you'll map out your full Dream Client Matrix — your personal roadmap to magnetize perfect-fit clients every time.

    🎥 Be there LIVE for interactive Q&A and real-time breakthroughs!
    💬 Drop your questions in the chat — Sally will answer them live!

    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    11 mins
  • Episode Throwback: Stop Quitting So Fast!
    Nov 19 2025

    🚀 In this rerun episode of Straight Talk with Sally, we revisit one of the most impactful Monday Mentoring sessions: Build It – Measure It – Optimise It: How to Dial In Your Sales & Marketing Funnel. Sally breaks down the real truth behind creating a high-converting funnel—why building it is only the beginning, why most people quit far too early, and how the measure it and optimise it phases are where real growth happens. You'll learn how to assess gaps in your funnel, understand industry benchmarks, interpret your data, and avoid the trap of expecting instant results. Sally walks through the phases of business growth like "year one rollercoaster," scaling into teenage years, and stepping into CEO-level optimisation, all while reminding you of the importance of consistency, showing up, and letting the process work. This replay is perfect if you need a powerful reminder to stay the course, trust the numbers, and keep driving traffic so your funnel can finally do the heavy lifting it was built for.

    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    25 mins
  • Diving into Your Signature Method - The OmniSAM Guide
    Nov 13 2025

    In this episode of Strategy with Sally, host Sally Sparks-Cousins, dives deep into the power of developing your own signature method—a unique, repeatable framework that turns your expertise into a scalable system. Sally explains how defining your method builds authority, creates consistency, strengthens your marketing message, and boosts client trust and conversions. Through inspiring examples from her clients and her own Freedom Funnel Formula, she shows how your method can transform chaos into clarity and help you stand out as the go-to expert in your field. You'll also get a hands-on "Get Sh*t Done" exercise to start mapping your own process, plus tips on naming, packaging, and pricing your framework. Whether you're a coach, consultant, or creative entrepreneur, this episode will help you stop reinventing the wheel and start scaling with sparkle.

    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    1 hr and 3 mins
  • Episode Throwback: Quick Tip on The Four Types of Offers
    Nov 10 2025

    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    7 mins
  • How to Attract Clients You LOVE — Not Just the Ones Who Pay 💜
    Nov 6 2025

    In this episode of Straight Talk with Sally, Sally Sparks-Cousins reveals how to attract clients who energize and inspire you. Learn how to identify your dream client, uncover what's blocking you from finding aligned clients, and craft a clear, confident "I help…" statement.

    Sally also shares a sneak peek of her upcoming GSD Workshop, where you'll build your own Dream Client Matrix — your roadmap to working only with clients you love.


    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    20 mins
  • Episode Throwback: Storytelling 101: Techniques to Engage & Inspire Your Audience
    Nov 4 2025

    In this rerun of Straight Talk with Sally, Sally revisits the art of storytelling in sales and marketing, revealing how authentic stories can forge deeper connections and inspire action. Through six actionable tips, she covers how to craft powerful introductions, share impactful case studies, embrace vulnerability by discussing personal challenges, illustrate transformation journeys, tap into emotions, and use metaphors to clarify complex ideas. With her signature warmth and clarity, Sally offers practical guidance for using storytelling to captivate audiences on social media and elevate your sales and marketing impact.

    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    22 mins
  • Episode Throwback: Six Key Strategies For A Successful Course Launch
    Oct 29 2025

    In today's Straight Talk with Sally podcast (rerun episode), Sally outlines six key strategies for a successful course launch. From building anticipation with teasers and leveraging social media strategically to offering early bird specials and hosting engaging webinars, Sally provides a concise roadmap for audience engagement. Emphasizing the importance of mastering one social media platform, rewarding early adopters, and nurturing leads through email campaigns, these tips ensure a buzz-worthy course launch with an eager and engaged audience. Happy launching!

    Stay Connected & Get Exclusive Access:
    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
    Facebook Group: gsdfb.omnisam.com.au
    Follow on Facebook: facebook.com/sallysparkscousins

    Watch the Live Stream & Subscribe for More Updates:
    OmniSAM YouTube: youtube.com/@omnisamsoftware
    Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    Show more Show less
    15 mins