Are you in the early stages of starting a coaching business? Is something stopping your successful coaching business from scaling, but you can’t figure it out? Then, this episode is for you! In today’s episode, we uncover common pitfalls coaches make while building and running their coaching practice to help shortcut your learning curve. In our conversation, we discuss the problem of perpetual preparation, the different ways it happens, and how imposter syndrome can cause it. Discover what you need to have ready to start, essential considerations for building your program, and what resources you need to deliver your program. Explore common marketing missteps coaches make, tips for working with marketing agencies, pricing pitfalls, and what it takes to win the volume game. Gain insights into the steps for effectively structuring your sales plan, fostering genuine relationships with clients, the value of an entrepreneurial mindset, and more! Join us as we share cautionary tales from our careers and unpack common mistakes to avoid while building and growing your coaching business, no matter where you are along your journey. Tune in now!

Key Points From This Episode:

• Why you can’t wait for everything to be perfect.
• Examples of how continuous preparation manifests in a business.
• Misconceptions around certifications and qualifications.
• Why you shouldn't build your business around a marketing tactic.
• We share what we learned trying to market our businesses.
• The financial aspects of coaching, including pricing strategies.
• Hear about the type of trade options that work.
• Learn why displaying prices on your website is ineffective.
• Problems of approaching sales without a structured plan.
• Starting your business as a coach and not as a business owner.
• Final words of advice we have for listeners.

Links Mentioned in Today’s Episode:

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes