Summary

In this conversation, Martin Broadhurst discusses the use of AI in various fields, particularly in marketing and education. He highlights the benefits of AI in improving productivity and creativity, such as generating meeting notes and brainstorming ideas. Martin also addresses concerns about job security and the need for AI literacy and policy. He mentions the impact of AI on visual content creation and the importance of human involvement in editing and controlling outputs.

Takeaways

• AI can significantly improve productivity and creativity in various fields, such as generating meeting notes and brainstorming ideas.
• Job security may be enhanced by embracing AI and demonstrating its value in improving work outcomes.
• AI literacy and policy are crucial for effective and responsible use of AI in the workplace.
• Human involvement is necessary in editing and controlling AI-generated content.
• AI is being integrated into everyday tools, such as Apple products, and is becoming the norm in many industries.

Links

www.amcis.co.uk

www.thebonjouragency.com

Martin Broadhurst

Artificially Intelligent Marketing podcast

https://www.linkedin.com/in/martinbroadhurst/

https://x.com/MPBroadhurst

https://www.threads.net/@mpbroadhurst

Summary

In this conversation, Simon Jones speaks with Katharina Roelofsz and Anna Stevenson, who work in marketing and admissions at Headington School and Norwich School, respectively. They discuss their experiences at the AMCIS conference and share their key takeaways. They also talk about the importance of personalisation in marketing, the role of outside expertise, and the challenges of managing emails and resources. They touch on the topic of single-sex education and the benefits it offers. Finally, they discuss their plans for the summer holidays and the need for strategic planning and time management.

Takeaways

• Personalisation and building relationships are key in school marketing.
• Outside expertise can bring fresh perspectives and ideas to the education sector.
• Managing emails and resources is a constant challenge in school marketing.
• Single-sex education offers unique benefits and opportunities for students.
• Strategic planning and time management are crucial for effective marketing.
• The summer holidays provide an opportunity for reflection and planning.

Links

www.amcis.co.uk

www.thebonjouragency.com

Katharina Roelofsz

https://uk.linkedin.com/in/katharina-roelofsz-a7106943

Anna Stevenson

https://uk.linkedin.com/in/norwichpr

Welcome back to The AMCIS Podcast, brought to you by The Bonjour Agency. This is the podcast where we speak to people in the independent school sector. AMCIS is the association for admissions, marketing and communications in independent schools.

In this episode we're at the AMCIS conference 2024.

Links

www.amcis.co.uk

www.thebonjouragency.com