• What Should Marketers Know About Automating with AI? With CEO Michael Greenberg
    Jul 19 2024

    Welcome to another episode of our marketing podcast where we dive deep into the transformative world of Artificial Intelligence in marketing. Today, we're joined by Michael Greenberg, CEO of Third Brain Automation, a leading digital operations company that specializes in AI automations for large businesses.

    In this episode, we explore the significant impacts of AI on marketing departments and the dynamic between marketing teams and their agencies. Discover how AI not only changes the landscape of digital marketing but also how it can be harnessed effectively to revolutionize your marketing strategies.

    Michael will share his expert insights on making AI work not just efficiently, but effectively for you, turning AI into a game changer for your business.

    We'll cover practical tips on:

    -integrating AI technologies

    -overcoming common challenges

    -leveraging AI to drive measurable improvements

    Whether you’re looking to enhance your marketing department's capabilities or seeking to understand the role of AI in digital marketing, this discussion will provide valuable knowledge and strategies to help you succeed in the AI-powered marketing world.

    Don’t miss out on these expert insights.

    Subscribe to our channel for more discussions like this and hit the bell icon to stay updated on all our latest content.

    Drop your questions or experiences with AI in marketing in the comments below—we'd love to hear how AI is transforming your strategies!

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    Website: https://prorelevant.com/


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    52 mins
  • What is AI's Real Impact on Marketing? With Georgios Grigoriadis
    Jun 17 2024

    Join us in this episode as we explore the profound impact of artificial intelligence on the marketing world with Georgios Grigoriadis, a seasoned expert in AI and the digital landscape. Georgios shares his insights on how AI is not just a tool but a transformative force that is reshaping marketing and altering our daily lives and functionalities.

    In this discussion, Georgios challenges us to rethink our perceptions of AI's capabilities, advocating for a more grounded and realistic understanding of what AI can truly achieve. He predicts that in the coming years, AI will become a central driver in marketing, revolutionizing how we engage with customers, analyze data, and execute campaigns.

    Tune in to discover how you can leverage AI's full potential within your marketing strategy and prepare for the sweeping changes that AI is set to bring to the industry. Whether you're a marketer, business owner, or just an AI enthusiast, this episode will provide you with a clearer view of the realistic impacts and exciting opportunities AI holds for the future of marketing.

    Don't forget to subscribe for more insights, and hit the like button if you find this discussion informative. Share your thoughts or questions in the comments below as we delve into the future of AI in marketing together!

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

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    Website: https://prorelevant.com/

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    41 mins
  • The Cookie is Crumbing, CDPs Can Help Prevent The Mess
    Jun 3 2024

    How can CDPs help prevent the mess of crumbling cookies? Join us for an interview with marketing innovators.

    In this episode, we are diving into the shifting marketing landscape amidst the decline of traditional cookie tracking. As cookies continue to crumble under regulatory and technological changes, Customer Data Platforms (CDPs) are stepping up as essential tools to manage and leverage consumer data effectively.

    Join our experts, Rodolphe Dougoud and Bashir Eghbali, as they explore how CDPs can help businesses navigate this transition and optimize their marketing strategies.

    Don't miss out on this insightful conversation-- make sure to like, subscribe, and comment with your thoughts or questions. Let's dive into how we can tackle the challenge of a cookie-less future together!

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.


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    Website: https://prorelevant.com/


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    40 mins
  • How Does Data Drive AI in Transforming Marketing and Copywriting?
    May 17 2024

    Join us in this thought-provoking episode as we explore the evolving role of AI in the world of copywriting with the esteemed Nick Usborne, an expert in online copy and content writing. As AI continues to permeate various sectors, its impact on copywriting is undeniable, offering both challenges and opportunities for marketers and writers alike.

    In this interview, Nick dives deep into how AI is reshaping the landscape of copywriting, from automating content creation to enhancing data-driven marketing strategies. He discusses the significant role data plays in fueling AI advancements, providing marketers with unprecedented insights and capabilities. However, with these technological advancements comes a growing concern about the loss of the human touch in marketing narratives.

    Nick predicts a potential backlash from both consumers and marketers who value genuine human connections in communication. He shares his insights on finding the right balance between leveraging AI for efficiency and maintaining the authentic voice that customers trust and relate to.

    Tune in to learn from Nick Usborne as he navigates the complex interplay between AI, data, and the human element in marketing. Whether you're a copywriter, a marketer, or simply fascinated by the impact of AI on creative professions, this episode offers valuable perspectives on adapting to and thriving in a rapidly changing digital landscape.

    Don't forget to like, subscribe, and comment with your thoughts or experiences with AI in marketing and copywriting!

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.


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    Website: https://prorelevant.com/


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    45 mins
  • What Role Does Patent Law Play in AI Innovations?
    May 13 2024

    In this insightful episode, we sit down with Robert Plotkin, a distinguished AI patent lawyer renowned for his expertise in the legal intricacies of AI technologies and patents. As we delve into the intersection of artificial intelligence, legal frameworks, and marketing, Robert shares his unique perspective on what will drive AI's evolution in the coming years.

    According to Robert, while software often captures the spotlight, it is the advancements in hardware that will significantly propel AI forward. With a backdrop of increasing competition in hardware manufacturing—a 'war' that underscores the critical role of infrastructure in AI's capabilities—Robert explains how these technological strides are pivotal.

    He discusses the high stakes and the immense potential that improved hardware holds for the future of AI, from enhancing processing speeds to enabling more complex computations and beyond.

    Join us as Robert also navigates through the legal landscapes that companies and innovators must consider as they develop and deploy AI technologies.


    Whether you're an AI enthusiast, a tech professional, or just curious about the future of technology, this conversation offers a deep dive into how hardware innovations are set to redefine the capabilities of AI and the legal battles that might shape this progress.


    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.


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    Website: https://prorelevant.com/


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    45 mins
  • What Advice Do Experts Have for Navigating AI Changes in Marketing? With Kevin Surace
    Apr 5 2024

    Join us in this enlightening episode as we go into the transformative world of AI and its profound impact on the job market with the esteemed Kevin Surace, a Silicon Valley icon known for his expertise in generative AI applications and impacts. As a celebrated innovator, serial entrepreneur, and a dynamic speaker, Kevin brings a wealth of knowledge and insights on how AI is reshaping industries, altering job roles, and what it means for professionals aiming to stay ahead in their careers.

    In this comprehensive discussion, we cover the essentials of generative AI, demystifying this groundbreaking technology for our audience. Kevin, with his engaging and educational approach, breaks down complex concepts into understandable insights, highlighting how generative AI is not just a buzzword but a pivotal tool in modern marketing and beyond.

    Furthermore, Kevin shares invaluable advice for young marketers and professionals on how to navigate the evolving job landscape influenced by AI advancements. From upskilling in AI-related domains to embracing a mindset of continuous learning, Kevin outlines strategies to thrive in an AI-driven world.

    For those curious about the future of work and the role of AI in shaping new opportunities, this episode is a must-watch. Kevin's unique blend of technical prowess and engaging storytelling promises to educate, energize, and inspire action. Tune in to gain a deeper understanding of generative AI's potential and how to leverage it for career growth and innovation.

    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.


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    Website: https://prorelevant.com/


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    41 mins
  • Are We Losing the Human Connection in AI-Driven Marketing? Insights from John Miller
    Mar 26 2024

    This week on our podcast, we delve into the fascinating intersection of marketing, AI, and the indispensable element of humanity with John Miller, a seasoned expert from Scribewise specializing in B2B marketing strategies.

    John believes that the future of marketing and AI hinges on our ability to infuse more humanity into technology – understanding not just what content people like, but how to make digital interactions more human and relatable.

    Join us as John shares his insights on the critical role of human touch in AI-driven marketing, the challenges and opportunities it presents, and the strategies businesses can adopt to make their marketing efforts more personable and effective.

    Whether you're a marketer, a business leader, or someone intrigued by the evolving dynamics of AI in the business world, this episode offers valuable perspectives on making technology work for, not against, the human element in business interactions.

    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting ScribeWise today.

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.


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    Website: https://prorelevant.com/


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    44 mins
  • What Are the Three Keys to Marketing Success with AI and Chat GPT?
    Mar 20 2024

    Join us for a captivating episode titled "What Are the Three Keys to Marketing Success with AI and Chat GPT?" featuring the remarkable AJ Amyx. Hailed as a best-selling author and recognized by Hubspot as one of the top coaches globally, AJ brings over a decade of rich coaching experience to the table. Despite his youthful appearance (born in 1985), AJ's diverse persona as a 3/5 Manifesting Generator, a highly sensitive individual, and a boxing enthusiast trained by a former UFC World Champion, showcases his multifaceted nature.

    A proud Texan with a love for European adventures, AJ's coaching portfolio is as diverse as his background, including Forbes Top Social Media Influencers, multi-million dollar business owners, and even a driven 17-year-old. His mission is clear: to facilitate transformative change by addressing the Inner Game, encompassing emotional intelligence and unconscious barriers.

    In this episode, AJ delves into the integration of AI and Chat GPT within marketing strategies, highlighting three essential keys to success. His insights extend beyond professional growth, offering a holistic approach to personal development and fulfillment. Tune in to uncover how to leverage the latest in AI for marketing excellence and embark on a journey of self-discovery with AJ Amyx.

    Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more today.

    Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.

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    Website: https://prorelevant.com/

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    44 mins