Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and trial-and-error, setting a new gold standard for practice management.

With insights from 430,000 patient starts and over $2.2 billion in production, the book demonstrates how data analytics can increase starts, production, and profits. Reynolds and Gelles provide practical steps to implement unique payment solutions, improve cash flow, streamline insurance processing, and more.

If you're ready to transform your practice, "Level the Curve" is your key to unlocking greater efficiency and profitability. I'm excited to dig into the conversation today with Oliver Gelles.

***

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

***

Resources Mentioned in the Episode with Oliver Gelles:

• Level the Curve
• StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

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http://www.burlesonseminars.com

In this episode we have the pleasure of speaking with Mike Wysocki, a seasoned author and sociologist who has spent years delving into the real-life experiences of professionals across various industries. His book, Careers By the People, provides a unique and authentic perspective on career choices, making it an invaluable resource for anyone at a crossroads in their professional journey. This episode is especially relevant for dentists and orthodontists who are looking to recommend insightful career guidance to their children and young patients.

Show Summary:

In this enlightening episode, we sit down with Mike Wysocki to discuss his book, Careers By the People. After three decades in corporate America, Mike ventured into a sociological exploration to uncover the true nature of various professions. His book features 101 candid responses from industry veterans, offering an insider's look at the highs and lows of their careers.

Mike shares how these real-world insights can help young people, including the children of dentists and orthodontists, make informed career choices. Through a Q&A format, the book reveals daily routines, common challenges, and the fulfilling aspects of different jobs, all told with a blend of humor and unfiltered honesty. Tune in to discover how this dynamic career guide can demystify the world of work and support the next generation in finding their ideal path.

***

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

***

Resources Mentioned in the Episode with Mike Wysocki:

• Careers By the People
• Mike Wysocki

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

We all want to be great leaders who are confident, productive, and highly energized. But if you don’t learn foundational leadership skills, research shows you will face problems with communication, performance, engagement, and employee retention. The stakes are high. How can you quickly learn essential leadership skills?

The Three Chairs provides a proven leadership framework to transform anyone’s ability to lead others. It’s the simplicity of this model that has led to this book reaching #2 on The Wall Street Journal, USA Today and #1 Amazon’s bestselling lists. Dr. Karyn Gordon's unique approach will show you how to:

• Identify great leadership
• Master communication
• Enhance proper goal-setting
• Improve decision-making
• Reduce stress & anxiety
• Increase employee engagement

Learn simple tools you can easily apply at work and home that get results for everyone from CEO’s to students. Understand yourself more clearly, engage more deeply with others, and equip yourself to be a confident, great leader!

***

The Burleson Box is brought to you by In Hand Dental:

Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?

The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.

You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.

The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com

***

Resources Mentioned in the Episode with Karyn Gordon:

• The Three Chairs
• DK Leadership
• Leadership EQ Scorecard
• 10 Steps to Grow Your Business
• TED Talk Discussion Questions

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Surrender The Outcome is a leadership fable that follows the progress of a longtime basketball coach, Mick, through his traditional, transactional approach to coaching to a new refreshing, impactful, and transformational approach to life. Along the way he receives great wisdom from those closest to him.

Mick is your typical coach to start: focused on winning the next game while appearing to maintain complete control of his team. In his chase for wins, he wins some and loses some like all coaches. Regardless of the record, Mick always finishes the season frustrated and disappointed that his team couldn't squeeze out a few more wins.

Through many failures and much self-reflection, Mick moves beyond the race for wins and discovers a better way to gauge success-on the court and in life. As he begins to focus on his values outside the coaching box, Mick realizes this new approach isn't only better for his team but also for his family and personal life.

Mick's journey towards his own definition of success leads him to the realization of a powerful process that can transform the impact of all leaders regardless of their area of influence. By focusing on gaining self-awareness

***

The Burleson Box is brought to you by In Hand Dental:

Are you trying to increase your treatment plan close rates while also increasing revenue? How can you do both for your dental practice without burning out an already burdened staff?

The answer? Remote dental monitoring. You need a trusted HIPAA-compliant app that helps you and your staff work smarter, not harder. This needs to be an easy to use, easy onboard app that your patients will find fun to use, and will increase their engagement and success with aligners.

You need the In-Hand Dental App. The In-Hand Dental App allows you to engage with your patients in real time, send individual and batched messages, and solve problems to increase compliance without using up chair time.

The result? Happy patients, happy staff, and happy practices. With more revenue, and the ability to do more starts. With prices starting as low as $149 per month, it's perfect for a growing aligner business. Check us out and learn more at InHandDental.com

***

Resources Mentioned in the Episode with Coach Cupps:

• Surrender the Outcome
• Blue Collar Grit
• The Score That Matters

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Public speaking is difficult because you’ve never been taught the proper techniques.

Fascinated by the possibility that speech training could foster the kind of psychological well-being more commonly sought through psychiatric treatment, and intrigued by the notion that words can serve as medicine, Bowe set out to discover the origins of speech training—and to learn for himself how to speak better in public.

What would it mean for Americans to learn once again the simple art of talking to one another?

Bowe shows that learning to speak in public means more than giving a decent speech without nervousness. Learning to connect with others bestows upon us an enhanced sense of freedom, power, and belonging.

The result: an easy, humorous read that explains the subject considered by the Greeks and Romans to be the cornerstone of education: the art of connecting with others.

***

The Burleson Box is brought to you by Socius Marketing:

The Socius team is your strategic partner to set both specific KPIs and patient growth objectives as well as identify the most effective mix of digital marketing services for your practice.

Our experienced team will work with your internal team to build an effective strategy for reaching those goals, as well as provide ongoing feedback about the success of those strategies over time.

And because we believe that trust and transparency are essential for any successful partnership, you’ll always have real-time insights into the progress of your campaigns across all digital marketing channels. In fact, you retain ownership of all digital assets so you can access results any time you like.

Detailed data and a crystal-clear understanding of which marketing efforts are really driving success in your business not only saves you time and money but also lets us do more of what works and less of what’s not paying off.

And with services such as optimized website design, SEO content, paid media, digital strategies, social media campaign, and review management, Socius has your digital marketing needs covered.

***

Resources Mentioned in the Episode with John Bowe:

• I Have Something to Say
• Toastmasters International

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com