• The Business Case for Web Accessibility

  • Jun 5 2024
  • Length: 17 mins
  • Podcast

The Business Case for Web Accessibility

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  • Summary

  • If you’re in marketing, you’ve probably heard people talk about how your website needs to comply with ADA standards.

    Web accessibility isn’t just a buzzword. It’s a practice that everyone in the marketing world should follow—for their websites, social media, and all marketing.

    To be blunt, making your content more accessible can be an investment. Many businesses have put it off, thinking that it doesn’t really “apply” to them.

    That’s not the case. Providing an excellent experience for all of your customers is incredibly important.

    And yet, I understand that you have to go to your boss and get the budget to transform your website and invest in new processes.

    In today’s episode, we’re breaking down the business case for web accessibility, including:

    • What web accessibility is
    • Why web accessibility matters to your business
    • The cost of getting accessible
    • Making it a priority

    MENTIONED RESOURCES:

    FREE RESOURCE: Create Accessible Content

    Follow me on Instagram: @captaincoder
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Marketing Economics
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