You want your website to make you money, right?

Of course you do! If you want your website to generate revenue, it needs to be set up to convert.

How do you do that?

You have compelling copy that leads them to some kind of action.

One of the best ways to write copy that converts is to focus on accessibility and inclusion. When your copy speaks to everyone, you can reach your entire audience.

Let’s break down how to improve your copy and increase conversions.

MENTIONED RESOURCES:

• Free Buyer Persona Template
• Hemingway
• Grammarly

FREE RESOURCE: Create Accessible Content

Follow me on Instagram: @captaincoder

If you’re in marketing, you’ve probably heard people talk about how your website needs to comply with ADA standards.

Web accessibility isn’t just a buzzword. It’s a practice that everyone in the marketing world should follow—for their websites, social media, and all marketing.

To be blunt, making your content more accessible can be an investment. Many businesses have put it off, thinking that it doesn’t really “apply” to them.

That’s not the case. Providing an excellent experience for all of your customers is incredibly important.

And yet, I understand that you have to go to your boss and get the budget to transform your website and invest in new processes.

In today’s episode, we’re breaking down the business case for web accessibility, including:

• What web accessibility is
• Why web accessibility matters to your business
• The cost of getting accessible
• Making it a priority

MENTIONED RESOURCES:

FREE RESOURCE: Create Accessible Content

Follow me on Instagram: @captaincoder

For a business like yours, your website is your storefront, pitch, and even the gateway to building trust with potential clients.

I’ve been building websites for decades, but distilling an entire business into just a few pages is hard.

You want your potential customers to be able to learn enough about your business that they know who they might be working with, make it easy for them to reach out and start a relationship, and get steady new traffic from Google.

How can you possibly organize all of that information?

In this guide, we’ll dive into the six essential website pages you need to craft a compelling online presence. We'll explore how each page contributes to attracting, educating, and converting leads, ultimately turning website visitors into loyal customers.

MENTIONED RESOURCES:
Get a Privacy Policy template


FREE RESOURCE: Create accessible content easily

Follow me on Instagram: @captaincoder